Remote CRO Web Marketing Manager

Instacart; Remote; CAD 98,000 - 109,000; Full time

Job summary

A leading grocery delivery service is looking for a Web Marketing Manager focused on conversion rate optimization to enhance customer engagement through data-driven strategies. The role involves owning the CRO strategy and implementing A/B testing to improve site performance across various customer segments. Required qualifications include 4-7 years in CRO for large-scale websites and expertise with testing platforms. This remote position offers competitive compensation in Canada, with a base pay range of CAN $98,000 to $109,000.

Benefits

Remote work flexibility

Market-competitive compensation

New hire equity grants

Qualifications

• 4-7 years of hands-on conversion rate optimization experience for large-scale consumer websites.
• Significant experience with website conversion and experimentation tools.
• Proven track record of turning customer insights into measurable improvements.

Responsibilities

• Own the CRO strategy and experimentation roadmap for Instacart’s web surfaces.
• Design, implement, and analyze A/B tests using website conversion platforms.
• Partner with various teams to ensure CRO best practices are embedded.

Skills

Conversion Rate Optimization (CRO)

Analytical Skills

A/B Testing

Web Analytics

SEO Knowledge

Tools

Optimizely

Crazy Egg

Job description

A leading grocery delivery service is looking for a Web Marketing Manager focused on conversion rate optimization to enhance customer engagement through data-driven strategies. The role involves owning the CRO strategy and implementing A/B testing to improve site performance across various customer segments. Required qualifications include 4-7 years in CRO for large-scale websites and expertise with testing platforms. This remote position offers competitive compensation in Canada, with a base pay range of CAN $98,000 to $109,000.