Remote B2B PR Lead: Strategic Communications

Directive; Toronto; On-site; CAD 85,000 - 110,000; Full time

Benefits offered by this job

Medical plan

Dental plan

Vision plan

Disability insurance

Life insurance

Unlimited PTO

Paid company holidays

401(k) with company match

Parental leave

Job summary

Directive, a leading marketing agency for B2B, is seeking a PR & Communications Manager to lead day-to-day PR delivery for a portfolio of B2B client accounts, including earned media, media relations, press releases, executive positioning, and thought leadership. This remote-friendly role works with the Head of PR & Communications to raise the practice's quality and impact, with travel as needed.

4–7 years of PR experience and an agency background are preferred, plus a Bachelor's in PR or

Qualifications

• 4–7 years of experience in PR and communications.
• Strong written and verbal communication skills.
• Agency experience required; B2B or B2B tech experience strongly preferred.
• Demonstrated track record of earning meaningful media coverage.
• Strong media relationships and the ability to build new ones quickly.
• Hands-on experience with executive thought leadership programs: bylines, podcasts, speaking, contributed content.
• Ability to translate complex B2B narratives into sharp, compelling pitches and stories.
• Willingness to travel to visit clients on an as-needed basis.
• Bachelor's degree in public relations or communications preferred.

Responsibilities

• Develop, refine, and present strategic communications plans aligned with business objectives.
• Execute integrated PR strategies for B2B clients across earned and owned channels, from media outreach and press releases to bylines, analyst briefings, and award submissions.
• Build and maintain strong media relationships across trade, business, and tech press relevant to our clients' ICPs.
• Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers.
• Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles.
• Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships.
• Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant.
• Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
• Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence.
• Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy.
• Contribute to new business proposals and client presentations as a subject matter expert.

Skills

PR & Communications

Media relations

Written & verbal communication

B2B experience

Agency experience

Thought leadership

Executive positioning

Story pitching

Education

Bachelor's degree in PR or communications

Job description

Directive, a leading marketing agency for B2B, is seeking a PR & Communications Manager to lead day-to-day PR delivery for a portfolio of B2B client accounts, including earned media, media relations, press releases, executive positioning, and thought leadership. This remote-friendly role works with the Head of PR & Communications to raise the practice's quality and impact, with travel as needed.

4–7 years of PR experience and an agency background are preferred, plus a Bachelor's in PR or