Regional VP, Equipment Sales & Partnerships

National Bank; Edmonton; On-site; CAD 180,000 - 280,000; Full time

Benefits offered by this job

Health benefits

Pension plan

Employee ownership plan

Flexible benefits

Community involvement

Job summary

National Bank is seeking a Regional Vice-President, Equipment Finance Sales for Western Canada. The role leads Vendor Sales and Direct Sales, driving growth, building client and vendor relationships, and delivering profitable origination and portfolio development.

You will partner with Credit, Operations and risk teams to manage credit and regulatory risk while maintaining a strong market presence and coaching regional leaders to build a high-performing, inclusive culture.

Qualifications

• Bachelor's degree in business or related field or equivalent leadership experience.
• Extensive experience in commercial sales, business development and people leadership within equipment finance.
• Ability to lead multiple sales channels or teams and translate strategy into measurable regional results.
• Strong knowledge of commercial credit, equipment finance structures, pricing, portfolio economics and risk-management expectations.
• Previous experience in Equipment Finance, including direct exposure to equipment lending, leasing, vendor programs or related financing structures.
• Proven ability to build senior relationships, negotiate complex opportunities and influence across business lines and functional teams.
• Experience establishing sales plans, budgets, forecasts, performance measures and accountability routines.
• Strong leadership, coaching, talent-development and change-management capabilities.
• Proven ability to motivate and lead high-performing teams, develop talent and build leadership capability through coaching, feedback and clear performance expectations.
• Strong presence working with senior leadership, with the ability to present, influence and translate complex business information into clear, compelling stories for varied audiences.
• Sound judgment, executive communication skills and the ability to make timely decisions in a complex, evolving environment.
• Ability to travel within the assigned region and occasionally elsewhere in Canada, as business needs require.
• For the Quebec and Atlantic Canada role, proficiency in French and English is required to support stakeholders in both languages.

Responsibilities

• Define and execute an integrated regional strategy for Vendor Sales and Direct Sales, translating business priorities into clear market coverage, growth plans and performance expectations.
• Lead the achievement of regional revenue, volume, profitability, client acquisition, vendor relationship and referral objectives across both sales channels.
• Guide leaders and sales professionals in developing new business, deepening vendor and client relationships, and building a balanced pipeline across equipment sectors, client segments and geographic markets.
• Create clear accountability through business plans, budgets, forecasts, activity measures and performance reporting, and take timely action when results or market conditions require adjustment.
• Promote disciplined pricing and deal structuring, balancing growth, client value and return expectations within delegated authorities and established approval processes.
• Maintain a strong market presence by being active in the field with clients, vendors, centres of influence and regional partners, while working closely with other market leaders to identify growth opportunities, strengthen referral networks and represent Equipment Finance consistently across the assigned region.
• Work in partnership with Credit, Operations, Risk and other internal specialists to support efficient execution, appropriate risk management and a consistent client and partner experience from origination through funding.
• Strengthen collaboration between Vendor Sales, Direct Sales and Commercial Banking by developing referral routines, clarifying accountabilities and connecting clients to broader Bank capabilities when appropriate.
• Build and maintain senior relationships with important vendors, clients, centres of influence and industry stakeholders, and represent National Bank Equipment Finance in the regional marketplace.
• Lead, coach and develop regional sales leaders and team members, establishing a high-performance, inclusive and accountable culture focused on client outcomes, collaboration and sustainable growth.
• Lead change initiatives affecting the regional sales model, including process, technology, coverage, talent and operating-model improvements.
• Manage the region's sales resources and expenses within approved budgets and ensure adherence to Bank policies, conduct expectations, compliance requirements and risk controls.

Skills

Strategic leadership

Sales leadership

Relationship building

Executive communication

Risk management

Budgeting & forecasting

Change management

Talent development

Travel readiness

French bilingual

Education

Bachelor's degree in business or related field

Job description

National Bank is seeking a Regional Vice-President, Equipment Finance Sales for Western Canada. The role leads Vendor Sales and Direct Sales, driving growth, building client and vendor relationships, and delivering profitable origination and portfolio development.

You will partner with Credit, Operations and risk teams to manage credit and regulatory risk while maintaining a strong market presence and coaching regional leaders to build a high-performing, inclusive culture.