Director of Sales, Retail Brands

FGF Brands; Canada; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Health benefits

RRSP matching program

Tuition reimbursement

Discount program

Job summary

FGF Brands seeks a Director of Sales to expand Stonefire’s brand presence across targeted channels. Reporting to the SVP of Retail Brands, the role drives sales growth, builds strategic relationships, and creates market penetration opportunities. The ideal candidate thrives in sales, business development, and account management.

The position requires leadership in cross-functional teams, strong negotiation skills, and willingness to travel up to 40% in US and Canada to visit clients and events.

Qualifications

• Minimum 5 years in business development, sales, or account management in food/CPG preferred.
• Bachelor’s degree in business, Marketing, or related field or equivalent experience.
• Proven track record of revenue growth and managing key accounts.
• Strong negotiation and relationship-building skills.
• Proficient in analyzing sales data and market trends with actionable insights.
• Experience with CRM software and MS Office.

Responsibilities

• Develop and execute sales strategies aligned with business goals.
• Manage and grow relationships with key accounts and opportunities.
• Identify and pursue new business opportunities to expand market reach.
• Monitor market trends, competition, and customer insights to adjust strategies.
• Collaborate with marketing and merchandising on promotional programs.
• Provide regular sales forecasts and KPI reporting.

Skills

Sales strategy execution

Account management

New business development

Market insights & analysis

Promotional planning

Sales forecasting & reporting

Cross-functional collaboration

Contract negotiation

Education

Bachelor’s degree in business/Marketing or related

Tools

CRM software

Excel

PowerPoint

Job description

Job Description

Summary

The Director of Sales will play a key role in expanding Stonefire’s brand presence across targeted channels and markets. Reporting to the SVP of Retail Brands, this position is responsible for driving sales growth, building strategic relationships, and creating opportunities for market penetration. The ideal candidate is a selfstarter with a strong background in sales, business development, and account management, who can identify new business opportunities and foster existing partnerships to support Stonefire’s growth objectives.

What FGF Offers

• FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account
• RRSP matching program
• Tuition reimbursement
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

• Sales Strategy s Execution: Develop and execute sales strategies aligned with Stonefire’s business goals, working collaboratively with cross-functional teams.
• Account Management: Manage and grow relationships with key accounts, identifying growth opportunities and ensuring Stonefire’s brand is effectively represented.
• New Business Development:Identify and pursue new business opportunities to expand Stonefire’s market reach, driving revenue growth in existing and new channels.
• Market Insights s Analysis:Monitor market trends, competitive activities, and customer insights to adjust sales strategies and identify emerging opportunities.
• Promotional Planning s Execution:Collaborate with marketing and merchandising teams to design and execute promotional programs that maximize brand visibility and sales.
• Sales Forecasting s Reporting:Provide regular sales forecasts, tracking KPIs and performance metrics to evaluate progress against goals and recommend adjustments as needed.
• Cross-Functional Collaboration:Partner with marketing, operations, and product development to ensure alignment across teams, promoting cohesive efforts in launching new products and campaigns.
• Contract Negotiation:Negotiate contracts and agreements with clients, ensuring favorable terms that meet both Stonefire’s objectives and client needs.

Required Experience

• Minimum of 5 years in business development, sales, or account management, preferably within the food industry or consumer packaged goods (CPG) sector.
• Bachelor’s degree in business, Marketing, or a related field or equivalent business experience.
• Demonstrated success in driving revenue growth and managing key accounts, with strong negotiation and relationship‑building skills.
• Proficient in analyzing sales data and market trends, with the ability to derive actionable insights.
• Proficiency in CRM software, Microsoft Office (particularly Excel and PowerPoint), and sales analytics tools.
• Willingness to travel up to 40% in the US and Canada to visit clients, attend industry events, and support business development initiatives.
• Excellent verbal and written communication skills with a collaborative mindset, able to work cross‑functionally to achieve business goals.

What is the recipe for a great career at FGF? Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

FGF Brands may use Artificial Intelligence (AI) tools as part of our recruitment and selection process. These tools may assist in screening, assessing, or selecting applicants. AI tools are used to support our recruitment process, with final hiring decisions made by our recruitment and hiring teams.

FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment andselection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.