Regional Sales Manager - Bilingual (French & English)

STRIVE Recruitment; Quebec; Hybrid; CAD 115,000 - 130,000; Full time

Job summary

A recruitment agency is looking for a Bilingual Regional Sales Manager to lead business development and account management across Eastern Canada. The successful candidate will be responsible for new business growth and maintaining relationships with existing accounts. This field-based role offers a competitive salary of $115,000 - $130,000, bonuses, and comprehensive benefits while allowing flexible work arrangements.

Benefits

Company vehicle provided

Comprehensive health and dental benefits

Quarterly and annual performance-based incentives

Flexible working hours

Qualifications

• Minimum 5 years’ experience in B2B field sales managing substantial accounts.
• Proven success in new business development and account growth.
• Comfortable analyzing P&L, KPIs, and sales data.

Responsibilities

• Own the full sales cycle from prospecting to long-term account growth.
• Build and maintain relationships with dealers, distributors, and fleets.
• Develop and execute creative sales initiatives.

Skills

Fluent in French and English

Negotiation skills

Strategic thinking

Forecasting skills

Territory and time management

Communication style

Tools

Salesforce

Job description

The Role

We are seeking a Bilingual (French & English) Regional Sales Manager to lead business development and account management efforts across Eastern Canada. This is a field-based, high-impact role with roughly 80% of your time dedicated to new business development, while maintaining strong, long-term relationships with existing dealers, distributors, and fleet accounts.

As the Regional Sales Manager – Bilingual (French & English), you’ll combine a hunter’s drive with a talent for building strong dealer and distributor relationships across Quebec and Atlantic Canada. You’ll take ownership of a high-value territory, driving new business growth while strengthening existing partnerships.

The ideal candidate is a strategic and results-oriented sales professional who thrives on full sales cycle ownership and creative problem solving. You’ll play a key role in shaping territory strategy, executing innovative promotions, and maximizing market share across a high-value portfolio.

Advantages

• 115,000 - $130,000 based on experience
• Bonuses : Quarterly and annual performance-based incentives
• Company vehicle provided
• Work remotely or on the road, visiting and prospecting new accounts across the territory
• Comprehensive health and dental benefits
• Monday–Friday business hours

Responsibilities

Own the full sales cycle from prospecting and closing to long-term account growth, consistently driving results.

Build, maintain, and strengthen relationships with dealers, distributors, and fleets, positioning yourself as a trusted partner.

Influence dealer outside sales teams to maximize performance and market penetration.

Develop and execute creative sales initiatives, including promotions, coupons, and fleet strategies, to accelerate growth.

Conduct regular on-site dealer visits to maintain strong relationships and assess market opportunities firsthand.

Maintain accurate pipeline data, forecasts, and CRM records to ensure business visibility and decision-making.

Collaborate with cross-functional teams; marketing, engineering, manufacturing, and product management.

Monitor competitive activity and industry trends to proactively adjust territory plans.

Communicate openly, transparently, and proactively with both internal teams and external partners.

Requirements

Fluent in French and English, essential for engaging with dealers and fleets across Eastern Canada

Minimum 5 years’ experience in B2B field sales managing substantial accounts

Proven success in new business development and account growth

Strong negotiation, strategic thinking, and forecasting skills

Proficient in CRM systems, preferably Salesforce

Comfortable analyzing P&L, KPIs, and sales data to inform territory strategy

Excellent territory and time management skills, able to balance proactive and reactive sales activities.

Assertive yet approachable communication style

Industry experience in automotive, industrial, equipment, chemical, coatings, appliances, or electronics is an asset.

Background checks (criminal record and driver’s abstract)

LI-SR

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