Regional Sales Manager

South Country Equipment Ltd.; Regina; On-site; CAD 70,000 - 100,000; Full time

Benefits offered by this job

Pension plan

Health benefits

Dental care

Life insurance

Vision care

Paid time off

Store discount

Job summary

South Country Equipment Ltd. is seeking a Regional Sales Manager to lead our sales team across Emerald Park or Moose Jaw, SK. You will drive territory coverage, coach reps, and build strong customer relationships with knowledge of John Deere products and financing options.

Bring 3+ years in equipment sales and 1-3 years in leading a sales team; familiarity with Saskatchewan agriculture is a plus. This is a full-time role with salary plus commission and ongoing training opportunities.

Qualifications

• 3+ years of equipment sales experience.
• 1-3 years leading a sales team is an asset.
• Farming background or knowledge of Saskatchewan agriculture is an asset.

Responsibilities

• Lead and train the regional sales team to maximize territory coverage.
• Set expectations on goals, pipeline, and customer experience; coach to success.
• Conduct on-farm calls to build relationships and develop sales skills.
• Stay informed on John Deere products, financing programs, and technology for customers.

Skills

Equipment sales

Team leadership

Business development

Customer relationships

Problem solving

Agriculture knowledge (Saskatchewan)

Job description

Are you looking to build your future with a family-owned business with corporate resources? Does working with innovation and cutting edge technology excite you? Would you like working in an environment where you have the freedom to achieve your career goals? Then look no further than South Country Equipment!

We are a family-owned, 8-location John Deere dealer network that operates throughout southern Saskatchewan. We have a culture that focuses on working as a team and supporting one another to accomplish our goals. As the agriculture industry continues to innovate, so does South Country. We ensure that the farmers we support are educated and equipped to take their production to the next level.

Our Culture

At South Country we pride ourselves in our team members' success and accomplishments. Those that have had success within South Country typically share the following traits:

• A team first mentality
• Eagerness to take on new challenges and development
• A welcoming and friendly personality
• The ability to understand how their role supports the bigger picture and how they play a part in achieving our enterprise goals
• A passion for supporting the agriculture industry in their community
• To learn more about us: watch this video

Details:

Location: Emerald Park or Moose Jaw, SK

Apply by: September 7, 2026

Position type: Full-time, permanent

Pay structure: Salary plus commission/bonus

What's in it for you:

• Support those linked to the land who grow the food you eat
• Work in an industry where relationships still drive the business
• Grow your future alongside our farmers and partner
• Coach and grow a winning team

• A welcoming family owned and operated organization that puts individuals first
• Opportunity to represent John Deere and support growers in food production
• Utilizing John Deere and outside sourced professional training to support with continuous learning
• Autonomy to set you up for success and allow you to be part of the innovation within agriculture

What you'll do:

Our Regional Sales Manager will be tasked with levelling up our sales team through training, development, collaborative efforts and direct support. You will lead a team through the sales process and understand your region to ensure we are identifying every opportunity. You will be vital to growing our sales team and ensuring we maximize our reach within the territory using effective and sustainable sales strategies. This role consists of:

• Establish adequate coverage for each geography with the right type/number of salespeople on your team
• Understand current and past market conditions to set us up to achieve market share and used equipment sales results
• Setting clear expectations on sales goals / pipeline / customer experience with your team and coach to success.
• Coaching your team to help our customers find the right equipment to make the most of the land they work with so we can grow together.
• Complete on farm calls with your sales team on the road to help build customer relationships and coach on sales skills
• Stay informed on John Deere product, financing programs and technology to make sure they are presented to the right customers at the right time.

What you bring:

• 3+ years of equipment sales experience
• 1-3 years of leading a sales team would be considered an asset
• A drive to develop business and identify unique opportunities to generate revenue
• A competitive spirit that strives to set and achieve goals
• Problem solving skills and the ability to come up with creative solutions
• A farming background or understanding of the agriculture industry in Saskatchewan would be considered an asset

• Pension plan
• Health benefits
• Dental care
• Life insurance
• Vision care
• Paid time off
• Store discount