Regional Sales Manager

Uni-Select Inc.; Kelowna; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading auto parts company is seeking a Regional Sales Manager to lead the sales team across the western region, focusing on performance maximization, customer relationships, and team development. The ideal candidate will have a college diploma, 5-7 years of experience in sales management, and be bilingual in French and English. This role offers a competitive salary, comprehensive benefits, and opportunities for career development.

Benefits

Competitive salary

Comprehensive benefits and employee assistance program

Generous employer contribution to the pension plan

Complete insurance coverage

Employee discounts on automotive products

Career development opportunities

Qualifications

• 5-7 years of sales management experience.
• Proven track record of achieving revenue and profit targets.
• Willingness to travel up to 75% annually.

Responsibilities

• Recruit, develop, and maintain a motivated sales team.
• Drive performance management through ongoing coaching.
• Build and maintain relationships with high-level customer contacts.
• Forecast revenue and profit for 30-60-90 days.
• Lead professional development and training of the sales force.

Skills

Bilingual in French and English

Excellent organizational skills

Client-facing skills

Negotiation skills

Strategic planning skills

Energetic and innovative

Results-driven

Education

College diploma in Sales or Marketing

Job description

This position can be based out of one of the following cities: Vancouver, Victoria, or Kelowna.

You will be responsible for the strategic and operational leadership of the western regional sales team. The primary objective of the role is to maximize performance as measured by revenue growth, gross margin, and utilization improvement, while achieving EBITDA goals and fostering team member engagement and retention. Additionally, you will be responsible for improving overall sales force effectiveness and productivity, developing new business opportunities, managing key customer relationships, and recruiting and developing highly capable and engaged sales team members.

What we can offer you :

• A competitive salary
• Comprehensive benefits and employee assistance program
• A generous employer contribution to the pension plan
• Complete insurance coverage
• Employee discounts on automotive products
• Career development opportunities
• Work in a dynamic environment to expand your skills

Your Daily Contribution & Impact :

• Recruit, develop, and maintain a motivated and competent team capable of achieving sales goals
• Drive performance management through ongoing review and coaching of all sales activities
• Share knowledge and contribute to team development
• Ensure adherence to Sales Governance and Sales Management Process (SMP)
• Stay current with industry and competitive research to support customer business objectives
• Provide competitive intelligence to develop strategies against competitors
• Assist sales teams in customizing solutions based on customer needs
• Build and maintain relationships with high-level customer contacts
• Act as a point of escalation and collaborate to resolve high-complexity customer issues
• Support talent review and ensure top talent is utilized effectively
• Identify and remove barriers to team performance
• Challenge current practices and pursue process improvements
• Adhere to HR policies and practices
• Drive annual budgeting and financial processes, ensuring margin guidelines are met
• Forecast revenue and profit for 30-60-90 days
• Lead professional development and training of the sales force
• Assist in developing and implementing regional sales plans
• Establish sales budgets and territory lists
• Meet growth and EBITDA targets
• Review monthly sales progress and provide coaching
• Ensure policies and standards are followed
• Liaise with top customers and prospects
• Coordinate with branch managers and sales representatives to meet customer needs
• Perform other related duties as required

Expertise & Essential Skills :

• College diploma in Sales or Marketing minor
• 5-7 years of sales management experience
• Bilingual in French and English, both written and oral
• Excellent organizational and communication skills
• Ability to manage a team and budgets
• Proven track record of achieving revenue and profit targets
• Exceptional client-facing skills, negotiation, and dispute resolution abilities
• Strategic planning and analytical skills
• Strong interpersonal skills
• Energetic, innovative, results-driven
• Willingness to travel up to 75% annually
• Experience in automotive aftermarket parts industry is an asset

Why Bumper to Bumper?

Bumper to Bumper is more than just a network of auto parts stores; it’s a trusted brand under Uni-Select, committed to providing quality parts, tools, and services across Canada. With over 190 stores and 110 auto service shops, we offer extensive inventory, training, and support to ensure industry-leading service and innovation, including our Electric Vehicle Expert program.