Regional Sales Manager

YER USA; Canada; Hybrid; CAD 90,000 - 150,000; Full time

Benefits offered by this job

Flexible working environment

Opportunities for initiative and ownership

Collaborative company culture

Job summary

A leading food company is seeking a Regional Sales Manager / VP of Sales for Eastern Canada. The role involves executing commercial strategies and building strong relationships with key distributors and clients in Quebec and Ontario. The ideal candidate will have a Bachelor's degree in Business or a related field and commercial experience in sales or management. The position is critical for driving growth and commercial presence in the region and requires a proactive, entrepreneurial mindset.

Qualifications

• Proven commercial experience in regional sales or key account management.
• Strong track record in driving growth through customer development.
• Experience with distributor management is preferred.
• Experience with distributor management and broker collaboration preferred.

Responsibilities

• Develop and execute a regional commercial strategy for profitable growth.
• Build relationships with distributors, brokers, and key customers.
• Monitor sales performance and commercial opportunities.
• Negotiate commercial agreements and oversee distributor and broker performance.

Skills

Strong commercial acumen

Customer relationship management

Negotiation

Channel development

Analytical ability in forecasting

Strategic thinking

English proficiency

French language

Education

Bachelor's degree in Business, Sales, or Marketing

Job description

Overview

Farm Frites is an international family-owned company specializing in potato products. For over 50 years, we have been passionate about creating tasty products that bring people together all over the world. We work closely with farmers, customers, and colleagues to grow our business in a forward-looking, flexible, and fair way.

Within North America, we are focused on strengthening our commercial position and accelerating growth across key regions, channels, and customer segments. To support these ambitions, we are looking for a commercially driven and entrepreneurial Regional Sales Manager / Regional VP of Sales – Canada East.

Your role

As Regional Sales Manager / Regional VP of Sales – Canada East, you are responsible for developing and executing the commercial strategy across Eastern Canada, with a primary focus on Quebec and Ontario. You play a key role in growing Farm Frites’ regional business by building strong relationships with chains, wholesalers, distributors, brokers, and regional operators.

You are commercially sharp, highly self-driven, and able to create momentum in the market. You know how to identify opportunities, build trust with customers and partners, and turn commercial plans into concrete results. In this role, you combine strategic territory management with a hands-on sales approach and strong execution discipline.

The preferred base for this role is in the Montreal or Toronto area, providing strong access to the core territory and customer base across Eastern Canada.

Purpose of the role

The Regional Sales Manager / Regional VP of Sales – Canada East is responsible for driving profitable growth and strengthening Farm Frites’ commercial presence across the region. The role exists to expand market share, develop regional customer partnerships, and ensure strong commercial execution through direct sales, distributor management, and broker collaboration.

You bring energy, ownership, and commercial focus to the region, while building a strong foundation for sustainable growth across Quebec and Ontario.

What you will do

• Develop and execute a regional commercial strategy to drive profitable growth across Eastern Canada.
• Identify, prioritize, and convert new business opportunities within the region.
• Build a strong market presence for Farm Frites across Quebec and Ontario.
• Translate market developments, customer needs, and competitive insights into clear commercial actions.

Chain and customer management

• Build and maintain strong relationships with regional chains, foodservice operators, and key customers.
• Identify opportunities to grow business with existing customers and develop new strategic relationships.
• Negotiate commercial agreements and support the implementation of customer plans.
• Ensure a consistent, professional, and value-driven approach in all customer interactions.

Distributor and broker management

• Manage and support distributors to maximize product availability, visibility, and sales performance across the region.
• Build effective partnerships with brokers and guide them toward clear commercial priorities.
• Monitor distributor and broker performance and ensure follow-up on agreed objectives.
• Actively support field execution and ensure strong commercial alignment in the market.

Sales planning and execution

• Take ownership of forecasting, pipeline management, and regional sales planning.
• Monitor inventory, sales performance, and commercial opportunities in order to act proactively.
• Translate strategic goals into practical execution plans with clear follow-up.
• Ensure strong discipline in planning, reporting, and performance management.

Cross-functional alignment

• Work closely with the Commercial Director North America to align on priorities, market approach, and growth opportunities.
• Coordinate with internal stakeholders across sales, marketing, supply chain, and finance.
• Share relevant market intelligence and customer developments with the wider organization.
• Support collaboration between regional market execution and broader North American commercial objectives.

What you bring

Experience

• Bachelor’s degree in Business, Sales, Marketing, or a related field.
• Proven commercial experience in regional sales, key account management, wholesale, or foodservice distribution.
• Strong track record in driving growth through customer development and channel management.
• Experience with distributor management and broker collaboration is strongly preferred.
• Experience in foodservice, QSR, FMCG, or a related food category is a strong advantage.

Knowledge and skills

• Strong commercial acumen and business development capability.
• Able to identify market opportunities and translate them into concrete results.
• Skilled in customer relationship management, negotiation, and channel development.
• Comfortable managing multiple stakeholders across customers, distributors, and brokers.
• Strong analytical ability in forecasting, sales planning, and opportunity management.
• Strong communication skills in English; French is a strong advantage for success in Quebec.
• Structured, hands-on, and confident in operating in a dynamic regional environment.

Personal profile

• Entrepreneurial and strongly results-driven.
• Self-motivated and proactive in identifying and pursuing opportunities.
• Strong relationship builder who knows how to win trust and close business.
• Resilient, energetic, and commercially sharp.
• Pragmatic, hands-on, and focused on execution.
• Comfortable working independently while staying aligned with the wider business.

The Hunter / Market Builder

This role requires someone with the drive of a commercial hunter and the mindset of a regional business builder.

The ideal candidate is:

• energized by winning new business and expanding market presence;
• highly self-driven and comfortable taking ownership of a region;
• strong in building customer trust while keeping a sharp focus on results;
• able to create momentum through distributors, brokers and direct customer engagement;
• pragmatic and action-oriented, with a clear focus on execution and growth.

This is a role for someone who thrives in the market, sees opportunities early and knows how to turn them into sustainable commercial success.

Preferred location

The preferred base for this position is the Montreal or Toronto area, given the territorial focus on Quebec and Ontario. These locations provide strong access to customers, distributors, brokers, and key travel connections across Eastern Canada.

Final location should support customer connectivity, travel efficiency, and long-term commercial impact across the region.

Why this role matters

This role is critical in strengthening Farm Frites’ commercial footprint in Eastern Canada. By developing customer relationships, managing distributors and brokers effectively, and driving focused regional execution, the Regional Sales Manager / Regional VP of Sales directly contributes to sustainable growth and stronger market penetration across Quebec and Ontario.

What we offer

At Farm Frites, you will join an ambitious and international family company where entrepreneurship, ownership, and collaboration truly matter. We offer a role with visibility, impact, and the opportunity to shape regional growth in an important market.

You can expect:

• a commercially important role within a growing international business;
• the opportunity to build and expand a strategic region;
• a dynamic environment with room for initiative and ownership;
• collaboration within a committed and entrepreneurial team;
• a company culture built around our values: Family, Forward, Flexible, and Fair.

Our values

At Farm Frites, our values guide the way we work:

Family – We build relationships based on trust, respect, and long-term commitment.

Forward – We look ahead, see opportunities, and keep developing.

Flexible – We adapt quickly and work pragmatically in a changing environment.

Fair – We act with integrity, transparency, and respect for people and business.