Regional PR Manager, U.S. Field Communications Team

Amazon; Vaughan; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading company is seeking a Regional PR Manager for its U.S. Field Communications Team. This role focuses on managing external storytelling and media relations to enhance Amazon's reputation in local communities. The ideal candidate will have extensive PR experience, strong communication skills, and the ability to work collaboratively across teams.

Qualifications

• 7+ years of recent professional communications or public relations experience.
• Ability to manage PR crises and research industry news.
• Strong awareness of local socio-political landscapes.

Responsibilities

• Develop and execute external storytelling strategies.
• Write and manage approvals for news releases and media materials.
• Build and maintain relationships with media and influencers.

Skills

Communication

Writing

Collaboration

Education

Bachelor's degree in communications, public relations, or a related field

Job description

Regional PR Manager, U.S. Field Communications Team

Join to apply for the Regional PR Manager, U.S. Field Communications Team role at Amazon

Description

Amazon is seeking a high-judgment, self-motivated, and creative communications professional to join our Field Communications Team.

As a Regional PR Manager, you will manage proactive, positive, earned external storytelling for Amazon at the hyperlocal level, specifically in Tennessee, Alabama, Louisiana, and Mississippi. This role involves identifying potential stories and helping other teams amplify their news locally, covering all of Amazon’s reputational and business areas.

The ideal candidate is based in Nashville, with the ability to travel regularly to other Amazon sites across the region, and has established or can quickly establish external relationships with local reporters, content creators, stakeholders, and community leaders. Internally, you will work cross-functionally with other communications, public policy, economic development, and business teams, as well as with employees, to craft compelling stories for external consumption.

To succeed, you need excellent communication skills, writing ability, initiative, and a talent for collaboration. You should have experience delivering results under tight deadlines and be comfortable as an on-the-record and on-camera spokesperson, representing Amazon in your territory. Creativity, flexibility, and a proactive attitude are essential.

Key job responsibilities

• Develop and execute external storytelling strategies in cities with Amazon sites, including high-visibility operations, corporate milestones, community donations, press tours, filming opportunities, and media relations activities. Recommend strategies to secure positive coverage, enhance Amazon’s reputation, and amplify content.
• Collaborate with Amazon’s communications teams to support local news announcements.
• Write and manage approvals for news releases, media advisories, pitches to reporters and content creators, fact sheets, spokesperson talking points, and related materials.
• Manage complex and fast-moving communication challenges, providing counsel to internal executives on short- and long-term issues.
• Build and maintain relationships with traditional and non-traditional media, including social media influencers, podcasters, and bloggers.
• Work collaboratively with multiple stakeholder teams.
• Represent Amazon as a spokesperson via print, radio, TV, and podcasts.

About The Team

The U.S. Field Communications Team (FCT) consists of local media experts embedded across key locations nationwide. The FCT aims to protect and enhance Amazon’s reputation in local communities, creating a steady stream of storytelling about Amazon’s investments, products, services, and community impact. The team manages relationships with journalists, works with owned and paid media, and aims to position Amazon as a positive force in society.

Basic Qualifications

• 7+ years of recent professional communications or public relations experience
• Bachelor's degree in communications, public relations, or a related field

Preferred Qualifications

• Experience managing PR crises
• Ability to research industry news and trends, and incorporate compelling angles into PR programs
• Strong awareness of local socio-political landscapes and community issues

Amazon is an equal opportunity employer and values diversity. If you need accommodations during the application process, please visit this link.