Regional Marketing Manager - US and Canada

Crimson Education; Vancouver; Remote; CAD 60,000 - 90,000; Full time

Job summary

A global online education provider is seeking a hands-on marketing strategist who thrives on executing comprehensive marketing campaigns. The role requires 3-5 years of direct marketing experience, including campaign management and copywriting for ads. You'll be responsible for developing and executing regional marketing strategies to boost student enrollment growth. If you're ready to roll up your sleeves and contribute directly to impactful campaigns, apply now.

Qualifications

• 3-5 years of hands-on marketing where you personally created and managed campaigns.
• Experience writing high-converting copy for ads, emails, and landing pages.
• Experience managing paid advertising across META, Google Ads, and other platforms.

Responsibilities

• Develop regional marketing strategy and personally execute every element.
• Write compelling ad copy for digital platforms.
• Build landing pages from scratch and optimize for conversions.

Skills

Hands-on marketing experience

High-converting copywriting

Paid advertising management

Content creation

Analytics mindset

Tools

CRM systems

Webinar platforms

Job description

Crimson Global Academy (CGA) is a world-class online school delivering live, real-time learning to ambitious students around the world. With over 1000 students joining us from 65 countries, our vision is to unlock our students' limitless potential, together, for extraordinary futures.

We are doing this by :

Igniting a passion for learning that accelerates academic performance and success regardless of age.

Fostering a global community that broadens students' perspectives and develops their skills to make a difference on the world stage.

Providing cutting-edge technology for teachers to launch students into their future while giving parents transparency into their child’s education.

The Opportunity

We're seeking a hands-on marketing strategist who thrives on rolling up their sleeves and executing comprehensive marketing campaigns from conception to completion. This role is perfect for a do-it-yourself marketer who can both develop strategic regional plans AND personally create the ads, copy, landing pages, and content needed to bring those strategies to life.

This is not a purely management role - you'll be the one personally building campaigns, writing copy, creating digital assets, and optimizing performance while maintaining strategic oversight of Crimson Global Academy's growth across the USCA region.

What You'll Actually Be Doing Day-to-Day

Strategic Planning & Hands-On Execution

Develop regional marketing strategy - then personally execute every element yourself

Write compelling ad copy for Facebook, Google, LinkedIn, and other digital platforms

Build landing pages from scratch using page builders and optimize for conversions

Create presentation materials for webinars, partnerships and educational expos

Collaborating with content team, designers and the regional digital marketer to build comprehensive campaigns and content targeting the US market

Who Will You Work With?

Regional Digital Marketer - They’ll take care of launching and reporting on campaigns, you’ll work closely with them to optimize

Content and PR Marketer - You’ll work with them to find opportunities to create content that resonates with the audience

Regional Marketing Executive - They’ll be working with you closely to bring the regional strategy to life

USCA Sales Team

The Perfect Fit

You're someone who gets energized by wearing multiple hats and prefers to build campaigns yourself rather than delegate. You see the big picture strategically but love diving into the tactical details of execution.

Essential Experience

3-5 years of hands-on marketing where you personally created and managed campaigns

Proven experience writing high-converting copy for ads, emails, and landing pages

Experience managing paid advertising across META, Google Ads, and other platforms (not necessarily the technical side)

Email marketing platform expertise

Content creation skills - you can write blog posts, social content, and educational materials

Analytics and optimization mindset

What Makes You Stand Out

Self-starter mentality - you see what needs to be done and do it without waiting for direction

Creative problem solver who can generate fresh campaign ideas and test them quickly

Detail-oriented executor who ensures every campaign element is polished and professional

Data-driven optimizer who makes decisions based on performance metrics, not assumptions

Adaptable communicator who can write for different audiences and channels effectively

Bonus Points

Experience in education or online learning markets

Familiarity with CRM systems and lead scoring

Experience with webinar platforms and event marketing

What This Role Is NOT

A high-level strategy position where you delegate execution to others

A management role overseeing a team of specialists

A position focused primarily on brand management or traditional PR

Ready to Roll Up Your Sleeves?

If you're excited about personally building marketing campaigns from strategy through execution, love testing new approaches, and want to see the direct impact of your hands-on work on student enrollment growth, we want to hear from you.

This role is ideal for someone who says : "I can develop the strategy AND I want to be the one building the campaigns myself."

Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.