Regional Marketing Manager

CENTRIC SOFTWARE; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An innovative company seeks a Regional Marketing Manager to drive brand presence in North America. This role involves executing creative lead generation campaigns, managing impactful partnerships, and organizing engaging field events. You'll be part of a dynamic marketing team, responsible for planning the Americas marketing strategy and supporting local market penetration. With a focus on the Food & Beverage and technology sectors, your contributions will significantly impact the sales pipeline. Join this exciting international team and embrace the opportunity to work remotely while traveling occasionally to support growth!

Qualifications

• 5+ years of experience in B2B/B2C marketing in Food & Beverage or technology.
• Proven experience in planning and executing digital marketing campaigns.
• Good interpersonal communication and collaboration skills.

Responsibilities

• Plan and execute digital campaigns that align with business objectives.
• Manage field events including webinars and trade shows.
• Identify strategic co-marketing opportunities with industry partners.

Skills

B2B / B2C Marketing

Digital Campaign Management

Event Planning

Partnership Development

Salesforce CRM

Pardot Marketing Automation

Interpersonal Communication

Budget Management

Education

Bachelor’s Degree

Tools

Salesforce CRM

Pardot

Job description

Job Title: Regional Marketing Manager
Location: Remote – Toronto, Canada

About Centric Software:

Centric Software stands at the forefront of innovation, delivering cutting-edge PLM solutions tailored specifically for the retail, fashion, footwear, luxury, and consumer goods industries. Our enterprise software applications are designed to meet the unique challenges of the fast-moving consumer goods market, empowering businesses to manage, optimize, and execute their critical processes with ease.

From concept to production, our software solutions streamline the journey of bringing products to life. We support our customers in effectively managing materials, sourcing, quality, and pricing, ensuring every step leads to a successful final catalog. With Centric Software, businesses can navigate the complexities of product development with confidence and agility. www.centricsoftware.com

Job Summary:

We are seeking a highly motivated Field Marketing Manager with a background in the Food & Beverage and/or technology industries. Join our dynamic, collaborative marketing team to accelerate pipeline growth through creative lead generation campaigns, impactful partnerships and engaging field events. Your work will directly contribute to building our brand presence to fuel the sales pipeline across North America. This position reports to the Sr. Marketing Manager, Food & Beverage/Cosmetics & Personal Care, North America.
Job Responsibilities:
Responsible for planning and executing the Americas marketing strategy, supporting local market penetration and identifying new business opportunities, with a focus on:

Digital Campaigns

• Plan, develop and execute digital campaigns that align with overall business objectives. Manage campaign timelines, deliverables and budget.
• Research and oversee advertising opportunities, maintain media relationships and coordinate ad placements.
• Recommend and align social media strategies with broader campaign goals.
• Analyze campaign results against KPIs and apply key insights to improve future initiatives.
  

Field Events

• Plan and execute the event plan for all related field events including, but not limited to webinars, trade shows and seminars. Research creative event ideas and options for the region.
• Evaluate event results and prepare ROI reports. Manage budget and invoice with vendors.
  

Partnership Programs

• Identify and cultivate strategic co-marketing opportunities with industry partners to jointly promote solutions, co-host events and generate leads
• Collaborate with sales to develop go-to-market plans, campaign content and enablement materials tailored to consulting partner audiences.
• Engage with industry associations to explore co-marketing opportunities and manage membership agreements.

Qualifications:

• 5+ years of experience in B2B / B2C marketing in the Food & Beverage and/or technology sector.
• Proven experience in marketing.
• Experience working with vendors and budgets.
• Experience collaborating with several departments cross-functionally.
• Autonomous with an understanding of responsibility and accountability.
• Good interpersonal communication and collaboration skills (ability to negotiate).
• Energetic and not afraid of a challenge.
• Experience working with Salesforce CRM and Pardot marketing automation tool is a plus.
• Language: English. Spanish or Portuguese is a plus.
• Bachelor’s degree or equivalent.
• Enjoy working remotely and can travel approximately 10-25% of the time.
• Be ready to join an exciting international team and support our continued growth!

Centric Softwareprovidesequal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.