Regional Director, Leisure & Luxury Sales

Accorhotel; Banff; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player in the luxury hotel sector seeks a strategic leader to manage leisure and tour sales across multiple world-class resorts. This role emphasizes innovative growth, client relationship management, and the development of marketing strategies to maximize revenue. The ideal candidate will have senior sales experience, a results-driven approach, and a passion for hospitality. Join this dynamic team and contribute to creating memorable experiences in breathtaking mountain landscapes while enjoying a comprehensive benefits package and opportunities for career advancement.

Benefits

Comprehensive benefits (Medical, Vision, Dental)

Defined Contribution Pension Plan

Travel discounts at Fairmont & Accor properties

Exclusive staff room rates

Complimentary meal per shift

Discounts on resort amenities

Qualifications

• Experience in luxury hotel sales and management.
• Ability to analyze data and develop revenue strategies.

Responsibilities

• Develop and execute strategies to surpass KPIs in leisure segments.
• Drive new business development and maximize revenues.

Skills

Senior hotel sales management

Marketing (digital/content)

Financial data analysis

Excellent communication skills

Education

Bachelor’s degree

Hotel Management Degree

Tools

Opera Sales & Catering

Microsoft Office

Job description

Company Description

Who We Are

Canada’s Western Mountain Region features five world-class resort hotels nestled in serene mountain landscapes: Fairmont Banff Springs, Fairmont Chateau Lake Louise, Fairmont Jasper Park Lodge, Fairmont Chateau Whistler, and The Rimrock Banff. Each resort offers a unique mountain experience for guests and colleagues worldwide. Our hotels provide opportunities to develop skills and advance careers.

Job Description

We seek a strategic leader with senior sales experience in the luxury hotel sector. This new role for Canada’s Western Mountain Collection (CWMR) manages leisure and tour sales across the five hotels. The Regional Director of Sales & Marketing – Leisure and Tour will oversee the regional sales team, develop and implement sales and marketing strategies, maximize revenue, support existing client relationships, and explore new business opportunities. The role emphasizes innovative growth, identifying synergies, supporting cross-selling, and surpassing revenue goals.

Job Duties Include:

• Develop and execute strategies to surpass KPIs in tour series, FIT, and luxury consortia segments.
• Drive new business development and maximize revenues while maintaining key account relationships.
• Leverage partnerships with travel agencies (Virtuoso, Amex Fine Hotels & Resorts, Signature Travel, etc.).
• Provide leadership, coaching, training, and follow-up to foster team development.
• Create and implement sales & marketing plans for leisure segments.
• Collaborate with sales, revenue, marketing, and PR teams to optimize opportunities.
• Manage regional budgets, contracts, and negotiations.
• Support seasonal initiatives through itinerary development and marketing partnerships.
• Oversee recruitment and performance management to build a high-performing team.
• Partner with DMOs & PMOs to develop new markets and airlift opportunities.
• Research travel trends to identify new opportunities for resort programming.
• Communicate with the Global Sales team and advocate for CWMR needs within Accor.
• Maintain collaboration with Accor’s Pacific Northwest region.
• Participate in industry trade shows, host site visits, and conduct sales trips.
• Ensure clear communication with stakeholders.
• Represent AccorHotels’ values: Guest passion, Sustainable Performance, Spirit of Conquest, Innovation, Trust & Respect.
• Provide prompt, professional, friendly service to internal and external clients.
• Perform other duties as assigned.

Qualifications

Your Skills & Qualifications:

• Senior hotel sales management experience in tour & leisure segments, preferably within luxury brands.
• Experience in international markets and multiple properties, including resorts, is preferred.
• Proficiency in marketing (digital/content) and PR to enhance brand awareness and partnerships.
• Ability to analyze financial data, negotiate contracts, and develop revenue strategies.
• Bachelor’s degree or Hotel Management Degree is advantageous.
• Excellent communication skills and a results-driven approach.
• Familiarity with Opera Sales & Catering, Microsoft Office, and flexibility to travel and work varied hours.

Visa Requirements: Must be legally eligible to work in Canada. The hotel cannot assist with work authorization.

Additional Information

Job Perks & Benefits:

• Comprehensive benefits (Medical, Vision, Dental, Mental Health, Orthodontics, Fertility Drugs, Gender Affirmation).
• Defined Contribution Pension Plan with up to 5% employer match.
• Travel discounts at Fairmont & Accor properties worldwide.
• Exclusive staff room rates, including 50% off food & beverage at certain resorts.
• One complimentary meal per shift, additional meals at a discount.
• Discounts on resort amenities, fitness, spa, and golf.

APPLY TODAY: Visit www.fairmontmtnjobs.com to learn more about opportunities within our resorts. We support accommodations for applicants with needs during the recruitment process. Contact us confidentially at [emailprotected].