Recruitment Marketing Specialist, Retail Talent Attraction

Bell; Toronto; On-site; CAD 50,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, vision and mental健康?:

Hybrid work arrangement

35% discount on Bell services

Flexible hours

Job summary

Bell in Canada is hiring a Recruitment Marketing Specialist, Retail Talent Attraction to lead employer branding and recruitment marketing across Bell, Best Buy Express, and Virgin Plus retail channels in Canada. You will craft campaigns, content, and events to attract top retail talent, collaborating with Talent Acquisition and Retail leaders.

You'll drive multi‑channel marketing, analytics, and creative storytelling in a fast‑paced environment, with hybrid work and regional travel support

Qualifications

• 3+ years in marketing, digital/social media, employer branding, recruitment marketing, or related field.
• A degree in Marketing, Communications, Business, Digital Media, or equivalent experience.
• Experience delivering multi-channel marketing and high-volume talent attraction campaigns.
• Strong knowledge of LinkedIn, Instagram, Facebook, TikTok, and YouTube, including content creation and paid media.
• Experience with recruitment marketing analytics and creative tools such as Canva or Adobe.
• Strong project management, analytical, communication, and stakeholder skills.
• Retail/telecom/customer-facing experience.
• Flexibility for local travel and occasionally supporting events outside regular business hours.

Responsibilities

• Develop and execute recruitment marketing campaigns that drive awareness, engagement, and applications across Bell, Best Buy Express, and Virgin Plus retail locations
• Partner with Talent Acquisition and Retail leaders to support high-volume, seasonal, and critical hiring needs, including occasional sourcing, screening, and candidate outreach
• Create and optimize digital, social, career site, job board, email, and advertising content across candidate touchpoints
• Lead organic and paid social campaigns, including localized initiatives that address regional hiring needs across Canada
• Monitor social trends, candidate preferences, and competitive activity to identify new talent attraction opportunities
• Support and promote hiring events, career fairs, and community outreach, including related marketing and communications
• Collaborate with internal teams, agencies, and vendors to deliver initiatives on time and within budget
• Track campaign performance and use data and insights to improve attraction strategies and hiring outcomes
• Manage multiple projects and priorities in a fast-paced environment while maintaining quality and attention to detail

Skills

Recruitment marketing

Marketing campaigns

Social media

Content creation

Analytics

Project management

Stakeholder management

Retail/telecom experience

French (Quebec)

Education

Marketing/Communications/Business degree

Tools

Canva

Adobe Creative Suite

Job description

Connection is everything. It drives us to innovate, explore, and stay close to what matters to us most. At Bell, we’re building a more connected future through world-class networks, AI-powered solutions, and digital experiences that elevate how people live, work, and play every day.

We believe in empowering people. That’s why we equip our teams with cutting-edge technology, AI tools, and a collaborative environment that supports creativity and growth. Want to be part of a diverse team where your work makes a real impact? If you’re inspired by innovation that advances how people connect and transforms what’s possible, you belong on #TeamBell.

On the Consumer and Small business team you’ll work across a portfolio of brands and solutions. From Bell’s best networks for the home, the office and on the go to the member benefits at Virgin Plus to the cheap and cheerful plans at Lucky Mobile we meet the connectivity needs of all customer segments in Canada.

And it’s not just the options we provide, it’s how we provide them. On this team you’ll be a part of a focus to continuously improve the customer experience, making it more seamless, intuitive and responsive.

Position Summary

Do you have a passion for marketing, storytelling, and connecting talent with meaningful career opportunities?

Bell is seeking a Recruitment Marketing Specialist, Retail Talent Attraction to support hiring across our retail brands, including Bell, Best Buy Express, and Virgin Plus. In this role, you'll bring our employer brand to life through targeted recruitment marketing campaigns, engaging content, social media, events, and digital experiences that attract top retail talent across Canada.

Working within the Employer Brand team and in partnership with Talent Acquisition, Retail leaders, and external agencies, you'll develop and execute marketing initiatives that strengthen Bell's employer brand, increase candidate engagement, and support hiring outcomes. This is an exciting opportunity for a creative, data driven marketer who enjoys combining storytelling, digital marketing, and analytics to make a measurable impact on talent attraction.

Key Responsibilities

• Develop and execute recruitment marketing campaigns that drive awareness, engagement, and applications across Bell, Best Buy Express, and Virgin Plus retail locations
• Partner with Talent Acquisition and Retail leaders to support high-volume, seasonal, and critical hiring needs, including occasional sourcing, screening, and candidate outreach
• Create and optimize digital, social, career site, job board, email, and advertising content across candidate touchpoints
• Lead organic and paid social campaigns, including localized initiatives that address regional hiring needs across Canada
• Monitor social trends, candidate preferences, and competitive activity to identify new talent attraction opportunities
• Support and promote hiring events, career fairs, and community outreach, including related marketing and communications
• Collaborate with internal teams, agencies, and vendors to deliver initiatives on time and within budget
• Track campaign performance and use data and insights to improve attraction strategies and hiring outcomes
• Manage multiple projects and priorities in a fast-paced environment while maintaining quality and attention to detail

Required Qualifications

• 3+ years in marketing, digital/social media, employer branding, recruitment marketing, or a related field
• A degree in Marketing, Communications, Business, Digital Media, or equivalent experience
• Experience delivering multi-channel marketing and high-volume talent attraction campaigns
• Strong knowledge of LinkedIn, Instagram, Facebook, TikTok, and YouTube, including content creation and paid media
• Experience with recruitment marketing, analytics, and creative tools such as Canva or Adobe
• Strong project management, analytical, communication, and stakeholder skills
• A creative, adaptable mindset and the ability to move quickly and manage multiple priorities
• Retail/telecom/customer-facing experience
• Flexibility for local travel and occasionally supporting events outside regular business hours

Adequate knowledge of French is required for positions in Quebec.

Additional Information

Position Type: Non Management
Job Status: Regular - Full Time
Job Location: Canada : Quebec : Montreal || Canada : Ontario : Toronto
Work Arrangement: Hybrid
Application Deadline: 10/07/2026

Total earning range: $50,000 - $65.000. The advertised salary range may vary slightly as it is based on the company’s current salary structure, which may be revised by the company, from time to time, at its sole discretion. The agreed upon salary may also vary from the advertised salary ranges depending on several factors, such as the candidate’s qualifications, experience and internal equity
The salary range above includes an Annual Incentive Plan objective which represent 6% of your Base Salary based on the achievement of individual and corporate objectives; The Annual Achievement Incentive Plan ("AIP") payment is calculated based on a formula that takes into account several factors, including, without limitation, corporate and individual performance measures. The AIP payment is conditional upon meeting all of the AIP’s eligibility requirements. The AIP is subject to modification by the Company from time to time, at its sole discretion to better reflect evolving business structure, goals and strategies.

• Recognizing the importance of work-life balance, Bell offers flexibility in work hours based on the business needs.
• As part of our team, you’ll enjoy a comprehensive compensation package that includes a competitive salary and a wide range of benefits to support the well‑being of you and your family.
• As soon as you join us, you'll be eligible for medical, dental, vision and mental health benefits that you can tailor to your specific needs.
• Plus, as a Bell team member, you'll enjoy a 35% discount on our services and access exclusive offers from our partners.

At Bell, we are proud of our focus on fostering an inclusive and accessible workplace where all team members feel valued, respected, supported, and that they belong.

Bell is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. We also want to make sure that everyone has an equal opportunity to join our team. We encourage individuals who may require accommodations during the hiring process to let us know. For a confidential inquiry, email your recruiter or [e-mail] to make arrangements. If you have questions or feedback regarding accessibility at Bell, we invite you to complete the Accessibility feedback form or visit our Accessibility page for other ways to contact us.

Artificial intelligence may be used to assess parts of your application. Please review our privacy policy (see Phenom for details) to learn more about how we collect, use, and disclose your personal information.

Created: Canada, QC, Montreal

Bell, one of Canada's Top 100 Employers.