Public Relations Strategist

Placements24; Kimberley; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Remote work

Health insurance

Professional development

Conferences budget

Flexible schedule

Job summary

Placements24 is seeking a highly strategic and experienced Public Relations Strategist to join its fully remote team, contributing to national media and communications efforts. This role focuses on developing and implementing innovative PR strategies that elevate brand visibility and reputation on a national and potentially international scale.

You will identify key messaging opportunities, manage media relations, advise on crisis communications, lead outreach, and analyze campaign impact to

Qualifications

• Masters degree in PR, communications, journalism, or related field.
• 7+ years of progressive PR experience with strategic planning and execution.
• Proven success in impactful PR campaigns for diverse clients or organizations.

Responsibilities

• Design and execute comprehensive public relations strategies aligned with organizational goals.
• Develop compelling narratives and key messages for various communication channels.
• Build and nurture strong, lasting relationships with media outlets, journalists, and influencers.
• Provide strategic counsel on crisis communications and reputation management.
• Lead media outreach efforts and secure positive press coverage.
• Analyze PR campaign effectiveness and report on impact, adapting strategies as needed.

Skills

Strategic thinking

Crisis management

Media relations

Written communication

Verbal communication

Remote work capability

Education

Master's degree in PR/Communications/Journalism

Tools

PR software

Job description

About the Role

Our client is seeking a highly strategic and experienced Public Relations Strategist to join their fully remote team, contributing to their media and communications efforts. This role will focus on developing and implementing innovative PR strategies that elevate brand visibility and reputation on a national and potentially international scale. You will be responsible for identifying key messaging opportunities, managing media relations, and advising on communication best practices. This is an exceptional opportunity for a seasoned PR professional to leverage their expertise in a flexible, remote-first environment, impacting the company's public perception from anywhere.

Key Responsibilities

• Design and execute comprehensive public relations strategies aligned with organizational goals.
• Develop compelling narratives and key messages for various communication channels.
• Build and nurture strong, lasting relationships with media outlets, journalists, and influencers.
• Provide strategic counsel on crisis communications and reputation management.
• Lead media outreach efforts and secure positive press coverage.
• Analyze PR campaign effectiveness and report on impact, adapting strategies as needed.

Requirements

• Master's degree in Public Relations, Communications, Journalism, or a related field.
• 7+ years of progressive experience in public relations, with a focus on strategic planning and execution.
• Demonstrated success in developing and implementing impactful PR campaigns for diverse clients or organizations.
• Exceptional strategic thinking, problem-solving, and crisis management skills.
• Excellent written and verbal communication abilities, with a strong command of media relations.
• Proficiency in PR software and tools, with the ability to thrive in a remote work setting.

Benefits

• Competitive annual salary and the flexibility of a fully remote role.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and industry conferences.
• Opportunity to lead high-impact PR initiatives for a forward-thinking company.
• A supportive and collaborative remote work culture.