Public Relations Coordinator

Mint; Toronto; On-site; CAD 45,000 - 60,000; Full time

Job summary

A creative agency in Toronto is seeking an Account Coordinator for PR to manage media relations and support various PR programs. This role requires 1-2 years of PR experience and strong organizational skills. Candidates should be dynamic, detail-oriented, and ideally bilingual in French and English. The position offers the opportunity to work in a collaborative, fast-paced environment and help elevate client profiles through innovative communications.

Qualifications

• 1-2 years PR experience as a communications specialist.
• Dynamic and energetic with positive personality.
• Ability to work in fast-paced environments.

Responsibilities

• Support media relations and foster relationships.
• Manage and maintain media lists.
• Track program metrics and manage project reports.

Skills

PR experience

Knowledge of Canadian media

Organizational skills

Bilingual (French and English)

Tools

Google suite

MRP

Meltwater

Job description

The Role

North Star: Make our clients famous by finding innovative ways to break conventions, cut through the clutter and garner attention through a variety of mediums (earned, paid, owned, shared).

Driven to create and manage best-in-industry PR. Build trust with clients as dedicated advisors by elevating their profiles through results-driven and thought-provoking communications programs. Grow and maintain strong relationships with members of the media, talent and influencer networks, as well as internal creative, strategy, production and accounts teams.

The PR Account Coordinator will be responsible for coordination and administration of multiple PR programs simultaneously.

The Account Coordinator, PR will be responsible for the following:

• Support media relations efforts; personally foster relationships with key media, influencers and talent across the country and respond to requests in timely manner
• Responsible for managing and maintaining media lists for the PR team; track and respond to new inquiries via website
• Responsible for sending daily coverage updates to the larger team; morning and EOD updates required
• Support team PR team on all program-related tasks including media lists, matrixes, mailers, monitoring press, critical paths and reports
• Manage PR-related vendors and tools, including magazine subscriptions, MRP accounts, mailer supplies, etc.
• Manage logistics for influencer programs including product fulfillment, contracts, etc.
• Build understanding and knowledge of the clients’ business and their competitive environments
• Track program metrics and success and manage project reports
• Demonstrate ability to effectively develop full range of written materials
• Develop an understanding of various research methods; coordinate resources in implementing research projects
• Adhere to project timelines and meet deadlines
• Drive news bureau research and monitoring to ensure relevant daily news is captured for the PR team and clients
• Manage team of interns
• Perform other duties as assigned by the senior team

Skills, Abilities and Experience:

• 1-2 years PR experience as a communications specialist within the consumer and lifestyle sectors
• Knowledge of the Canadian media and influencer landscape
• Exceptional organizational skills with demonstrated ability to manage and execute a variety of PR tactics
• Dynamic and energetic
• Positive and outgoing personality
• Ability to work in a collaborative, creative, entrepreneurial and fast-paced environment
• Understanding of Google suite of products, MRP and Meltwater
• Detail-oriented, ability to multitask and work under pressure
• Bilingual (French and English) an asset

About Mint

We’re an independent creative agency made of culture creatures with multidisciplinary expertise across all major marketing disciplines.

Driven by creativity and inspired by humanity, we focus on brand love between companies and people. Our best work is done through true partnership, as an extension of and advisor to our clients. Guided by core structure, we build bespoke teams to collaborate on our client’s individual business problems to produce creative work that makes a positive impact on culture and the future.

Our Values

• Empathy - We believe the work is better when we consider the world through the eyes of others.
• Optimism - We believe in the good above all else; the good in people, the good in the world and the good in our future.
• Audaciousness - We are brave enough to try the untried and unexpected. And we dare to always follow through.
• Progressiveness - We fear status quo, so we break conventions and push to evolve, innovate and disrupt.
• Kindness - We are respectful, honest, transparent, inclusive, social and good to each other.

What we do: Advertising, Design & Branding, Strategy, Social, Digital, Content, Experiential, PR and Talent & Influencer.

Mint is committed to creating a diverse work environment and is proudly an equal opportunity employer.