Promotions & Merchandising Manager

VGW; Toronto; On-site; CAD 113,000 - 126,500; Full time

Job summary

VGW is seeking a Promotions and Merchandising Manager in Toronto to strategically lead merchandise and account-managed player promotions across the business. You will own the promotions calendar, merchandise strategy, budgeting, and partnerships with CRM, Product, Compliance, and Account Management to deliver a seamless player experience.

The role calls for 7+ years of VIP events experience, deep knowledge of global merchandise functions, strong leadership, and a data‑driven approach to optimize

Qualifications

• Minimum 7 years of experience in VIP events and high-value player strategies.
• Expertise across global merchandise functions: buying, sourcing, product development, promotions.
• Strong budgeting, financial analysis and campaign testing experience.
• Proficient with gifting management platforms and related tech.
• Analytical and strategic thinker with data-driven decision making.

Responsibilities

• Design and oversee the annual promotional calendar, merchandise framework, and VIP event strategy to drive revenue and player lifetime value.
• Partner with CRM, Product, Compliance, and Account Management leadership to deliver a seamless, compliant player experience bridging digital gameplay with physical rewards.
• Optimize segmentation models and reinvestment frameworks for top players using gifting and activations to maximize retention.
• Lead full lifecycle merchandise and event operations: forecasting, procurement, global logistics, venue sourcing, inventory auditing.
• Own budgets for promotions, merchandise, and events, using A/B testing and data analytics to maximize ROI.
• Source, negotiate with, and manage third-party vendors to ensure cost control and quality.
• Provide vision and mentorship to a Promotions Team with a culture of inclusion and professional development.

Job description

Promotions and Merchandising Manager

Free-to-play online social games.

The purpose of this role is to strategically lead, enhance and refine both the merchandise and account‑managed player promotion functions across the business. This involves developing the merchandise strategy, planning with operational efficiency and simultaneously owning the VGW account‑managed player promotion experience.

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world‑class free‑to‑play online social games. We have an exciting opportunity to join our Promotions and Merchandise team in Toronto and are currently seeking a Promotions & Merchandising Manager.

The salary range for this role is CAD 113,000 to CAD 126,500 per year.

This is an existing position within our team.

What You'll Do

• Design and oversee the annual promotional calendar, merchandise framework, and VIP event strategy to drive revenue and player lifetime value across all VGW brands.
• Partner with CRM, Product, Compliance, and Account Management leadership to deliver a seamless, regulatory‑compliant player experience that bridges digital gameplay with physical rewards.
• Optimize segmentation models and reinvestment frameworks for top-tier players, utilizing targeted gifting and exclusive activations to maximize retention and mitigate churn.
• Lead full‑lifecycle merchandise and event operations, including forecasting, procurement, global logistics, venue sourcing, and inventory auditing.
• Own the annual and quarterly budgets for promotions, merchandise, and events, leveraging A/B testing and data analytics to maximize spend efficiency and ROI.
• Source, negotiate with, and manage third‑party vendors and suppliers to ensure strict cost control, premium quality, and maximum impact.
• Provide vision, mentorship, and clear prioritization to a high‑performing Promotions Team, fostering an innovative, inclusive culture with structured professional development.

What You'll Bring

• Minimum 7 years of experience in curating, planning and executing VIP events and high‑value player (HVP) strategies, ideally within the online casino, iGaming or premium hospitality sectors.
• Expertise in all aspects of the global merchandise function, including corporate buying, international sourcing, product development and promotional execution at scale.
• Demonstrated experience in team management, budgeting, financial analysis and campaign testing/analysis.
• Demonstrated advanced proficiency using various software and technology platforms for gifting management.
• Strong analytical and strategic thinking abilities, leveraging data and insights to make actionable recommendations.
• Deep psychological/philosophical understanding of the 'gamer' mentality and what drives high‑value consumer loyalty.
• Previous leadership experience is a requirement for this role.

Required to work in the office at least twice a week.

About VGW

VGW is an interactive entertainment company, harnessing technology and creativity to deliver world‑class free‑to‑play online social games. With high‑quality, acclaimed brands including Chumba Casino, Global Poker and LuckyLand Slots, we entertain and delight over one million players in North America.

As pioneers in sweepstakes promotions for online social games, we also offer our players the opportunity to redeem incredible prizes.

At VGW, one of our core values is 'our players come first'. This means always striving to deliver a safe, responsible and positive player experience.

Why VGW?

At VGW, we're more than just a team. We're a diverse and inclusive group of individuals, each playing a vital role in our success. Our core values are clear and strong; we win together, do what's right, put our players first and are powered by passion.

We believe in our people and are committed to creating an environment where everyone feels welcome, inspired, and supported. We recognise that life is more than just work – that’s why we're all about flexibility so you can strike a healthy balance between your personal life and career. We're also here to champion your growth in your current role and future aspirations, providing opportunities for learning and career advancement. And to top it off, we back this all up with competitive compensation, perks and benefits.

It's our combined skills, ideas and visions that drive us forward. Join us on this exciting journey, and together, we'll achieve remarkable things.

If you want to join a team that does things differently, apply today - we look forward to seeing what you can bring to our team.

Find out more at www.vgw.co

VGW Canada Inc. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. Please advise our Talent Acquisition Specialist in advance should accommodation be required.

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