Project Manager, Market Strategy & Understanding

Ipsos; Toronto; On-site; CAD 60,000 - 65,000; Full time

Benefits offered by this job

Generous PTO

Healthcare plans

Wellness benefits

Job summary

Ipsos Canada is seeking a Project Manager to lead survey-based market research projects from design through delivery. You will coordinate with Operations, data teams, and external vendors to ensure on-time, on-budget execution and high-quality outputs.

The role emphasizes quantitative analysis, client communication, and process improvement within a collaborative, growth-focused environment. Applicants should have a bachelor’s degree and strong problem-solving abilities.

Qualifications

• 2+ years of experience in a research environment (research firm experience is a plus).
• Strong quantitative, research, analytical, interpersonal, and problem-solving skills.
• Ability to oversee and direct multiple projects, including budgets and timelines.
• Attention to detail and ability to deliver client-ready outputs.

Responsibilities

• Manage multiple survey-based market research projects within timeline and budgets.
• Oversee components with Operations and other internal departments; liaise with vendors.
• Assist in questionnaire design, develop analysis plans, and ensure quality of deliverables.

Skills

Quantitative skills

Research experience

Analytical thinking

Interpersonal skills

Problem-solving

Education

Bachelor’s Degree in market research/marketing/business

Job description

Who We Are

Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making. We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026.

Job Description

Who We Are

Ipsos is one of the world's largest research companies and the only one primarily managed by researchers. Ranked the #1 Most Innovative Market Research Supplier by Greenbook’s GRIT report for four consecutive years, we operate in 90 markets, offer more than 75 data-driven solutions, and serve over 5,000 clients worldwide. Our research, methodological, implementation, and subject matter experts help organizations solve complex business challenges through data-driven insights and evidence-based decision-making. We're proud to have been named one of Forbes' America's Best Employers for Company Culture in 2025, Forbes' America's Best Employers for Women in 2026 and recognized by Newsweek as one of the World’s Most Trustworthy Companies in 2026.

What makes this role important at Ipsos?

As a Project Manager, you will be a key member of a team of dynamic and passionate professionals. The role will assist with functional and technical knowledge and help with the deployment of complex projects and support large programs. Your responsibilities also include proactive planning to get ahead of delivery, field issues, and data reporting challenges. You will be liaising with partners in Research Operations to execute projects and ensure end-to-end execution to meet internal and client timelines.

What You Can Expect To Be Doing

In this role, you will manage multiple survey-based market research projects at once, within timeline and budgets, including working closely with colleagues in our Operations groups to oversee all components of projects

Operations Management

• Support and follow operational processes to deliver against a custom-designed program
• Act as an effective liaison with operations and other internal departments, as well as external vendors
• Quality check study questionnaires & perform in-depth quality checks at every stage of the process
• Liaising with our internal operations leads within scripting and field management
• Perform data verification at field stage and during reporting
• Identify and solve project issues as they arise

Project Design & Management

• Manage the setup, launch and monitoring of research projects
• Support in questionnaire design
• Develop analysis (tabulation) plans
• Working with automation team to ensure correct setup and quality of deliverables
• Link checking for both online and offline programs
• Desk research, including brand logo gathering and review
• Assisting file management and assisting in keeping all project documentation accurate and up to date
• Continuously look for ways to add value and find efficiencies

Data Analysis

• Basic data runs and checks
• Quality checking data tables, including validation of banner break creation, nets, and new variable creation
• Analyze data and draw conclusions; prepare reports and presentations; make recommendations based on the insights that address the client’s business needs

Financial Rigour

• Assist in coordinating and collecting cost information from various teams to ensure accurate and timely reporting
• Ensure projects are within budget and timelines and investigate overage and report issues and resolutions to management when needed
• Responsible for monitoring and maintaining accurate records of all invoices, ensuring timely documentation, verification, and processing of payments

This might be the job for you if you have:

• 2+ years of experience in a research environment (research firm experience an asset).
• Requires strong quantitative, research, analytical, interpersonal, and problem-solving skills.
• Ability to oversee and direct multiple projects, including keeping track of budgets and timelines.
• Excellent attention to detail and ability to produce clean, client-ready deliverables.
• Ability to review the work of others for data accuracy, formatting, and adherence to style guide.
• Must be self-motivated and entrepreneurial (i.e., ability to think independently).
• Intellectually curious with a desire to better understand the “why” behind the data.
• Works well in a team environment with senior and junior colleagues.
• Bachelor’s Degree required – market research, marketing, and/or business coursework/programs are an asset.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $60,000 to $65,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What’s In It For You

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

Inclusive Workplace Commitment

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

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About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject‑matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!

About The Team

The Market Strategy & Understanding (MSU) Service Line performs strategic research to deliver contextual understanding to help clients navigate dynamic markets. Our offer portfolio consists of strategic brand research as well as category & consumer fundamentals. We work with clients to understand the size and composition of a market as well as the segments/profiles/demand spaces therein.We also specialize in brand equity, brand assets, brand stretch and open category opportunities (e.g.whitespace).