Project Manager - Enterprise Growth Marketing team

IFG International Financial Group Ltd; Canada; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Canada seeks a Project Manager for a hybrid role to contribute to the Digital Marketing team's success. Responsibilities include developing Paid Media strategies and improving digital buying skills. Candidates should have 3-5 years of experience with digital marketing platforms and superior project management skills. Proficiency in English is required, and French is a plus.

Qualifications

• 3-5 years' industry and/or relevant work experience.
• Experience with various digital marketing platforms.
• Superior writing, research, presentation and project management skills.

Responsibilities

• Be the Paid Media subject matter expert.
• Develop Paid Media Acquisition strategy across all digital channels.
• Identify trends and training opportunities for the team.

Skills

Paid Media expertise

Digital marketing platforms

Full funnel marketing

Project management skills

Microsoft Power BI

Tools

Google Display & Video 360

Google Analytics

Adobe Analytics

Facebook Ads Manager

Pinterest Ads Manager

Job description

Our client, a Top 5 Bank in Canada, is looking to hire a Project Manager to their team for an initial 12month contract. This role is responsible for contributing to the Digital Marketing team's success by leveraging multiple digital channels and buying platform capabilities. This role is primarily hybrid 1-2 times a month in-office requirements.

Responsibilities

• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
• Tie paid acquisition efforts into overall holistic omni-channel strategy.
• Stay up to date with digital advertising industry, best practices and capabilities.
• Make recommendations on new ideas and testing opportunities.
• Identify trends, training and coaching opportunities for the team to improve their digital buying skills.
• Lead the development of Paid Media Acquisition strategy across all digital channels to drive unit sales.
• Contribute to overall squad efforts to achieve forecasted sales and revenue goals.

Qualifications

• 3-5 years' industry and / or relevant work experience
• Experience with digital marketing platforms such as: Google Display & Video 360 (DV360), Google Campaign Manager 360 (DCM), Amazon Ads, Facebook Ads Manager, Pinterest Ads Manager, Google Ads Manager, Search Ads 360, Adobe Analytics, Google Analytics, Google Looker Studio (formerly Data Studio)
• Experience working with Microsoft Power BI
• Experience creating full funnel strategies with a strong understanding of how full funnel marketing drives business results
• Superior writing, research, presentation and project management skills

Nice-To-Have Skills

• English Language is must and French proficiency is an asset
• Prior experience working with a Financial institution

If you are qualified and interested in discussing this role in more detail, please submit your resume to [e-mail].
#VMS