Programmatic Specialist, Performance Marketing

Intact Financial Corporation; Quebec; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A leading company is seeking a Programmatic Advertising Specialist to optimize their digital advertising efforts across various platforms. The ideal candidate will have extensive experience in programmatic advertising, strong analytical abilities, and project management skills, contributing to high-impact marketing strategies while ensuring compliance with privacy regulations.

Benefits

Employee Share Purchase Plan

Flexible pension and benefits package

Annual wellness account

Possibility to purchase extra days off

Qualifications

• 7-10 years of experience in programmatic advertising required.
• Expertise in programmatic platforms and ad exchanges.
• Bilingualism required for candidates in Quebec due to interaction with English-speaking colleagues.

Responsibilities

• Lead and implement programmatic advertising strategies.
• Collaborate with teams to ensure campaign effectiveness.
• Oversee daily programmatic operations and report on performance.

Skills

Analytical skills

Project management

Communication

Interpersonal skills

Education

Bachelor’s degree in Marketing, Advertising, Business, or related field

Tools

DV360

The Trade Desk

Job description

As a Programmatic Advertising Specialist, you will be responsible for leading and optimizing programmatic advertising efforts across Intact and belairdirect. With 7-10 years of experience in programmatic advertising, you will leverage your expertise to drive performance, enhance our digital advertising capabilities, and achieve business objectives. You will play a pivotal role in developing and executing strategic plans that align with marketing goals while ensuring efficient budget management and maximizing ROI.

What you'll do here :

• Lead the programmatic advertising strategy for Intact and belairdirect, aligning campaigns with overall marketing objectives.
• Develop and implement comprehensive programmatic advertising campaigns using data-driven insights and advanced targeting techniques.
• Collaborate with cross-functional teams including marketing, analytics, and creative to ensure cohesive campaign execution.
• Manage relationships with key vendors, ad exchanges, and technology partners to stay updated on industry trends and leverage cutting-edge technology solutions.
• Oversee the daily programmatic operations, including campaign setup, monitoring, optimization, and reporting.
• Perform detailed analysis and reporting on campaign performance, providing actionable insights and recommendations.
• Identify opportunities for scaling and improving programmatic strategies to enhance reach, engagement, and conversions.
• Maintain a deep understanding of the competitive landscape and industry developments to inform strategic decisions and innovations.
• Mentor and guide junior team members, fostering a collaborative and growth-oriented work environment.
• Ensure compliance with privacy regulations and industry best practices in all programmatic activities.

What you bring to the table :

• Bachelor’s degree in Marketing, Advertising, Business, or related field.
• 7-10 years of experience in programmatic advertising, with a proven track record of managing successful programmatic campaigns.
• Expertise in programmatic platforms (e.g., DV360, The Trade Desk), ad exchanges, and real-time bidding.
• Strong analytical skills with the ability to interpret data, derive insights, and drive actionable strategies.
• Exceptional project management skills with the ability to handle multiple campaigns in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
• In-depth knowledge of privacy regulations related to digital advertising.
• Certification in programmatic advertising or related fields is a plus.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required but must have authorization to work in Canada.

LI-Hybrid

What we offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team :

A financial rewards program that recognizes your success

An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased

An extensive flex pension and benefits package, with access to virtual healthcare

Possibility to purchase up to 5 extra days off per year

An annual wellness account that promotes an active and healthy lifestyle

Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues

A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs

Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities

Inspiring leaders and colleagues who will lift you up and help you grow

A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

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