Programmatic Manager

GroupM; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Programmatic Manager to lead campaign activities for various brands. This role involves managing client relationships and utilizing multiple programmatic platforms to ensure successful campaign execution. The ideal candidate will have a strong background in programmatic trading, excellent communication skills, and a passion for digital media. You will be responsible for project management, optimization, and delivering impactful results across channels. Join a diverse and inclusive team that values collaboration and innovation, and make a significant impact in the dynamic world of digital advertising.

Qualifications

• 2-3+ years of hands-on experience with programmatic trading required.
• Strong communication and project management skills necessary.

Responsibilities

• Oversee day-to-day campaign activity and account management.
• Use programmatic knowledge to build effective media plans.
• Manage and optimize in-house tactics for campaign success.

Skills

Programmatic Trading

Client Management

Communication Skills

Problem-Solving

Attention to Detail

Project Management

Data Analysis

Education

2-3+ years of experience in programmatic trading

DSP certifications (preferred)

Tools

DV360

The Trade Desk

Amazon DSP

MediaOcean

Microsoft Office Suite

Job description

Job Title: Programmatic Manager
Purpose of Job:

The Programmatic Manager is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You will own the account management, service, planning, setup, and activation of your respective programmatic campaigns for your assigned clients. The Programmatic Manager develops positive relationships with agency partners and clients while using multiple programmatic platforms to develop, activate, and report on digital media campaigns. This is an interdisciplinary role that combines client service, planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels.

Key Accountabilities:

1. Ensure campaign timelines are adhered to at every step of the process – plan deadlines, creative trafficking, go-live date.
2. Project and account management of campaigns from beginning to end – from initial briefings, planning, platform(s) setup, and go-live to post reporting.
3. Participate in discussions about potential campaigns and attend new campaign briefings, including assisting agency with the RFP.
4. Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client.
5. Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
6. Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools, and analytics/reporting.
7. Establish a respectful relationship with internal and external teams.
8. Use optimization tools and resources to hit performance goals, ensuring full delivery on campaigns and recommending alternatives to deliver when the need arises.
9. Manage and optimize all in-house tactics as per defined best practices, managing pacing, performance, and quality with direct actions in console or providing optimizations and pacing guidance to coordinators.
10. Keep regular and detailed optimization notes and campaign insights.
11. Aware of the programmatic landscape and partner value proposition.
12. Participate and share ideas in client meetings, brainstorms, and presentations.
13. Innovation – come to managers with new ideas/processes/additions to the services, planning, and trading toolkits.
14. Mentorship/Teaching – actively involved in improving team coordinators’ skills by setting up vendor meetings, giving POVs on potential measurement solutions, supervising coordinators as they setup and optimize campaigns.

Knowledge and Skills:

1. Ability to manage multiple priorities, deadlines, and client demands.
2. Knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed).
3. Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon.
4. Ability to rationalize and explain decisions with supportive logic and data, deploying evidence-based planning and strategy.
5. Ability to navigate ad-server and ad-verification platforms and pull reports as needed.
6. Excellent communication and interpersonal skills.
7. Passion for problem-solving and digital media.
8. Strong attention to detail.
9. Proficient in Microsoft Office Suite including Word, Excel, PowerPoint, and Outlook.
10. Demonstrated ability using Excel, including, but not limited to pivot tables, basic formulas, and visualizations.

Education and Work Experience:

1. 2-3+ years of hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, or other DSP).
2. DSP certifications are preferred but not required.

GroupM and all its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the greater work we can create together. If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.