Programmatic & Data Strategist - Hybrid

Pelmorex; Oakville; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading media brand is seeking a Programmatic & Data Strategist to drive revenue growth through innovative data solutions. This role involves collaborating with sales teams and clients, leveraging ad tech expertise to optimize campaign performance. The position offers flexibility with remote work and requires occasional travel. Join us to make an impact in a dynamic environment focused on trust and innovation.

Benefits

Retirement Savings Matching Plan (RRSP)

Personal Spending Account

17 Paid Days Off

Course Reimbursement Program

Mental health support through virtual counseling

Free online doctor visits via Maple Online Healthcare

Qualifications

• 2-5 years of experience in programmatic publisher sales or data analytics.
• Proven expertise with ad tech platforms.

Responsibilities

• Serve as the sales expert on programmatic and data segments.
• Collaborate with clients to develop programmatic strategies.

Skills

Communication

Analytical Skills

Client Relationship Management

Education

Bachelor’s degree in business, marketing, or a relevant technical field

Tools

GAM

AdX

DV360

TTD

Magnite

Amazon TAM

Job description

ARE YOU INTERESTED IN A WORKPLACE THAT OFFERS...

Summer Hours

Retirement Savings Matching Plan (RRSP): Plan for your future with us!

Personal Spending Account

Up to $500 to spend on anything related to physical, mental, or financial well-being (in addition to your Health Care Spending Account)

17 Paid Days Off (plus 13 Personal Days)

This includes an extra day off during your birthday month — our gift to you!

An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team

We are committed to making our workplace inclusive through the IDEAS team!

HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?

Read about us here! (Spoiler alert: we are the home of The Weather Network)

Canada’s #1 most trusted media brand for the third year in a row!

WHY WE NEED YOU

You are a dynamic Programmatic & Data Strategist, excelling in programmatic advertising, data, and marketing technology. You will be the go-to expert on Programmatic Deals, Data Segments, and Data Insights, playing a critical role in driving revenue growth. You will work closely with sales leaders and client partners to craft innovative, high-impact solutions, proactively researching new opportunities and developing strategies to increase revenue. Ideal candidates have deep ad tech knowledge, a passion for programmatic, and a drive to ensure client success through innovative data solutions.

This role offers flexibility to work from home most of the time, but requires travel to client locations and our office in Oakville.

Please note: We are only considering candidates who are eligible to work in Canada and are currently located in the Greater Toronto Area.

WHAT DOES THE DAY-TO-DAY LOOK LIKE?

• Serve as the sales expert on programmatic, data segments, and insights products, guiding sales teams to close deals and increase revenue.
• Collaborate with clients and partners to develop programmatic strategies aligned with their goals.
• Support sales with pitch support, client presentations, and campaign optimizations.
• Provide data-driven insights and recommendations to improve campaign outcomes and build long-term relationships.
• Monitor dashboards to track key monetization metrics and campaign performance.
• Assist with financial budgeting, revenue forecasting, and testing plans for revenue optimization.

Roles, responsibilities, and duties may evolve over time.

WHAT SKILLS AND EXPERIENCE DO YOU HAVE?

• 2-5 years of experience in programmatic publisher sales, data analytics, data sales, or Ad Tech platform sales.
• Proven expertise with ad tech platforms like GAM, AdX, DV360, TTD, Magnite, and Amazon TAM.
• Experience presenting media programs and solutions directly to clients.
• Strong background in aligning programmatic and data solutions with client objectives.
• Excellent communication skills to build and maintain client relationships.
• Knowledge of supplemental programmatic technologies such as Open Bidding and Prebid.
• Understanding of digital data collection and best practices.
• Strong analytical skills to extract insights from data for strategic decisions.
• Bachelor’s degree in business, marketing, or a relevant technical field (preferred).

WHAT MAKES YOU A GREAT FIT?

• Passion for programmatic advertising, data-driven decision making, and client success.
• Ability to communicate complex concepts clearly to clients and teams.
• Skill in building strong relationships with clients, partners, and colleagues.
• Interest in both the technical and business aspects of ad tech and marketing campaigns.

DON’T MEET ALL THE REQUIREMENTS? NO WORRIES...

We value diverse experiences and encourage applicants with varied backgrounds to apply. Even if your career path has been non-traditional or you're just starting out, consider applying. We seek individuals who can add to our culture and work environment, not just fit a predefined mold.

INTERESTED? HERE’S WHAT’S IN IT FOR YOU...

• Course Reimbursement Program — keep learning with us!
• Open and transparent communication, including all-hands meetings with our CEO.
• Pelmorex Learning Academy.
• Mental health support through virtual counseling with Inkblot.
• Regular employee pulse surveys to gather your feedback.
• Free online doctor visits via Maple Online Healthcare.

OUR PROMISE TO YOU...

We focus on doing the right thing, discussing issues professionally, and delivering results quickly. We enjoy learning new technologies, trying new things, and minimizing unnecessary meetings. At Pelmorex, we lead with trust, innovation, and a commitment to safety and success. We turn weather potential into action — whatever the weather, we deliver.