Programmatic & Data Strategist - Hybrid

Pelmorex Corp.; Oakville; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company specializing in weather broadcasting is seeking a Programmatic & Data Strategist. Your role will involve driving revenue through programmatic advertising and data strategies, leveraging your expertise to foster strong client relationships. The position offers flexible working arrangements with opportunities for professional growth within a respected team focused on innovation and excellence.

Benefits

Retirement Savings Matching Plan (RRSP)

Personal Spending Account

17 Paid Days Off

Course Reimbursement Program

Virtual counseling sessions

Qualifications

• 2-5 years of experience in programmatic publisher sales or data analytics.
• Proven expertise with ad tech platforms and media programs.
• Excellent client relationship skills.

Responsibilities

• Serve as sales expert on programmatic and guide sales teams.
• Work with clients to formulate programmatic strategies.
• Monitor key monetization metrics and campaign performance.

Skills

Communication

Analytical skills

Client relationship management

Programmatic advertising

Data analytics

Education

Bachelor’s degree in business, marketing, or a relevant technical field

Tools

GAM

AdX

DV360

TTD

Magnite

Amazon TAM

Job description

Are you interested in a workplace that offers...

Summer Hours

Retirement Savings Matching Plan (RRSP). Plan for your future with us!

Personal Spending Account

Up to $500 to spend on anything related to physical, mental, or financial well-being (in addition to your Health Care Spending Account).

17 Paid Days Off (in addition to 13 Personal Days).
Includes an extra day off during your birthday month — our gift to you!

An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team

Weather is inclusive; our IDEAS team is committed to making this happen!

Interested in learning more?

Read about us here! (Spoiler: we are the home of The Weather Network)

Why do we need you?

You are a dynamic Programmatic & Data Strategist who excels in programmatic advertising, data, and marketing technology. Your role involves driving revenue growth by leveraging ad tech expertise, working closely with sales leaders and clients, and developing innovative solutions. Deep ad tech knowledge, a passion for programmatic, and a drive for client success are essential.

Note: This role offers flexibility to work from home most of the time but requires travel to client locations and our office in Oakville. Candidates must be eligible to work in Canada and reside in the Greater Toronto Area.

Daily Responsibilities:

• Serve as the sales expert on programmatic, data segments, and insights products, guiding sales teams to close deals and drive revenue.
• Work with clients and partners to formulate programmatic strategies that align with their goals, delivering impactful results.
• Collaborate with the sales team on pitch support, client presentations, and campaign optimizations.
• Provide insights and recommendations based on data to improve campaign outcomes and foster long-term relationships.
• Monitor dashboards to track key monetization metrics and campaign performance.
• Support financial budgeting, revenue forecasting, and test plans for revenue optimization.

Roles, responsibilities, and duties may evolve over time.

Qualifications:

• 2-5 years of experience in programmatic publisher sales, data analytics, or Ad Tech platform sales.
• Proven expertise with ad tech platforms like GAM, AdX, DV360, TTD, Magnite, and Amazon TAM.
• Experience presenting media programs and solutions directly to clients.
• Strong background in aligning programmatic and data solutions with client objectives.
• Excellent client relationship skills and effective communication.
• Knowledge of supplemental programmatic technologies such as Open Bidding and Prebid.
• Understanding of digital data collection and best practices.
• Strong analytical skills and experience extracting insights from data.
• Bachelor’s degree in business, marketing, or a relevant technical field preferred.

Ideal Candidate:

• Passionate about programmatic advertising, data-driven decision-making, and client success.
• Excellent at communicating complex concepts clearly.
• Skilled in building relationships with clients, partners, and internal teams.
• Motivated by the technical aspects of ad tech and the business impact of marketing campaigns.

Not all qualifications are necessary — we value diverse experiences and encourage applications from candidates with varied backgrounds. We seek individuals who can add to our culture and work environment.

Additional Benefits:

• Course Reimbursement Program
• Open and transparent communication, including All Hands Meetings with our CEO
• Pelmorex Learning Academy
• Virtual counseling sessions through Inkblot
• Employee pulse surveys for feedback
• Free online doctor visits with Maple Online Healthcare

Our Promise:

We focus on doing the right thing, communicating professionally, and delivering results quickly. We enjoy learning new technologies and trying new things, and we aim to minimize unnecessary meetings.

Weather inspires, protects, and transforms. For over 35 years, Pelmorex has led with trusted forecasts and alerts, providing precision, speed, and reliability. We turn weather potential into action. We are Pelmorex. Imagine it, and we’ll deliver it.