Programmatic Buyer

dentsu; Toronto; On-site; CAD 55,000 - 60,000; Full time

Job summary

A leading advertising services company in Toronto is looking for a Programmatic Buyer to drive campaign performance and revenue growth. This entry-level role involves strategy, planning, and collaboration with various teams to optimize programmatic campaigns across multiple platforms. The ideal candidate will have 1-3 years of experience and strong analytical and communication skills, with a passion for improving campaign outcomes.

Benefits

Medical

Dental

RRSP

Paid Time Off

Qualifications

• 1–3 years of programmatic experience, preferably in an agency setting.
• Understanding of the Canadian media marketplace.

Responsibilities

• Participate in campaign discussions and briefings, including RFP creation.
• Manage campaigns from initial briefing through planning, setup, and reporting.

Skills

Problem Solving

Analytical Skills

Communication

Attention to Detail

Relationship Building

Tools

Excel

PowerPoint

DSPs

Job description

Join to apply for the Programmatic Buyer role at dentsu

Job Description:

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are focused on delivering better results through optimization, creation, and analysis across all digital platforms, from content effectiveness to media channel performance and eCommerce visibility.

Dentsu programmatic is shaping the future of programmatic advertising and seeks a proactive, accountable team member to join us. We value individuals who work well in teams and are eager to grow revenue.

Role Overview:

As a Programmatic Buyer, you will own strategy and planning, set up and activate campaigns, and focus on revenue growth. You will collaborate with internal and external stakeholders to serve various client teams. Your daily tasks include campaign planning, setup, optimization, reporting, and teamwork to meet client objectives. Success in this role involves problem solving, attention to detail, and effective time management, with a primary goal of improving campaign performance and revenue growth.

Key Responsibilities:

1. Participate in campaign discussions and briefings, including RFP creation.
2. Communicate media plan requirements accurately to relevant teams and platforms.
3. Set up and oversee programmatic campaigns across multiple platforms.
4. Manage campaigns from initial briefing through planning, setup, and reporting.
5. Identify and address challenges or opportunities during live campaigns.
6. Conduct post-launch audits, optimizations, and pacing adjustments.
7. Collaborate with partners to seek revenue growth opportunities.

Experience/Knowledge:

1. 1–3 years of programmatic experience, preferably in an agency setting.
2. Experience with multiple DSPs such as DV360, Amazon, Teads/TAM, and The Trade Desk.
3. Understanding of the Canadian media marketplace.
4. Basic knowledge of tagging, ad serving, and campaign management tools.
5. Strong problem-solving and analytical skills.
6. Ability to build and maintain strong relationships.
7. Excellent communication and attention to detail.
8. Desire to improve campaign performance and grow revenue.
9. Advanced skills in Excel and PowerPoint.

Additional Information:

The salary range is $55k-$60k, based on experience and skills. Benefits include medical, dental, RRSP, paid time off, and more. We value diversity and are committed to inclusive hiring practices. For accommodations, contact [e-mail].

Location:

Toronto

Brand:

Dentsu Media

Employment Details:

Full-time, Permanent, Entry level

Job Function & Industry:

Purchasing and Supply Chain, Advertising Services