Programmatic Ads Specialist, Private Markets (Hybrid)

CBC/Radio-Canada; Montreal; Hybrid; CAD 65.000 - 90.000; Teilzeit

Zusammenfassung

CBC/Radio-Canada is seeking a Programmatic Specialist, Advertising, Digital Services, for a contract term. The role focuses on maximizing ad revenue through PMPs and private auctions, acting as the bridge between sales and demand partners. Hybrid/telework arrangements are discussed with managers.

You’ll monitor performance, run A/B tests, and ensure ad quality across CBC properties, while collaborating with sales to meet revenue goals and provide data-driven insights.

Qualifikationen

• 2+ years of hands-on programmatic experience, preferably with a publisher or agency on the supply side.
• Deep expertise with GAM and header bidding concepts.
• Experience with troubleshooting tools like Google Publisher Console.
• Strong analytical skills focused on yield metrics (eCPM, fill rate, RPM).
• Proficiency in Google Sheets (Pivot tables, formulas).
• Excellent communication and ability to translate technical data for stakeholders.
• Bilingual in English and French.

Aufgaben

• Build and manage PMPs and programmatic deals in our ad server.
• Monitor and optimize deal performance by adjusting floor prices, targeting, and audience segments.
• Conduct A/B tests on deal settings to identify top strategies.
• Serve as the primary contact for private auction troubleshooting.
• Analyze deal performance and resolve delivery issues with partners.
• Collaborate with external demand partners to fix issues in real time.
• Support sales with data, insights, and technical guidance.
• Develop reports on programmatic performance for stakeholders.
• Reconcile monthly invoicing and revenue recognition.

Kenntnisse

Programmatic advertising

Data analysis

Client relationship management

Bilingual English/French

Tools

Google Ad Manager (GAM)

Google Publisher Console

Ad Lightning

Jobbeschreibung

CBC/Radio-Canada is seeking a Programmatic Specialist, Advertising, Digital Services, for a contract term. The role focuses on maximizing ad revenue through PMPs and private auctions, acting as the bridge between sales and demand partners. Hybrid/telework arrangements are discussed with managers.

You’ll monitor performance, run A/B tests, and ensure ad quality across CBC properties, while collaborating with sales to meet revenue goals and provide data-driven insights.