Program Management Specialist, Marketing Process Optimization and Engineering

Elastic; Canada; On-site; CAD 81,000 - 130,000; Full time

Job summary

A leading company in technology seeks a Program Management Specialist focused on Marketing Process Optimization and Engineering. This role involves working collaboratively with marketing, sales, and IT teams to optimize business processes and enhance campaign management. Ideal candidates possess both strong analytical and interpersonal skills, are adept at decision-making based on data, and bring relevant experience in marketing operations.

Benefits

Health coverage for you and your family

Generous vacation days

Flexible locations and schedules

Company-matched Registered Retirement Savings Plan (RRSP)

Parental leave of minimum 16 weeks

Qualifications

• At least 1 year of experience in Marketing, Sales Operations, or a related field.
• Experience with marketing automation tools—Marketo is a plus.
• Familiarity with Salesforce; admin experience is a bonus.

Responsibilities

• Work closely with partners to turn business needs into actionable user stories.
• Analyze metrics to identify optimization opportunities.
• Prepare visual diagrams of system architecture and maintain detailed documentation.

Skills

Data-driven decision-making

Interpersonal skills

Communication skills

Education

Bachelor's degree or equivalent experience in marketing, technology or a related field

Tools

Salesforce

Marketo

Conversica

Job description

Program Management Specialist, Marketing Process Optimization and Engineering

Join to apply for the Program Management Specialist, Marketing Process Optimization and Engineering role at Elastic

Program Management Specialist, Marketing Process Optimization and Engineering

Join to apply for the Program Management Specialist, Marketing Process Optimization and Engineering role at Elastic

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Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI to enable everyone to accelerate the results that matter. By taking advantage of all structured and unstructured data — securing and protecting private information more effectively — Elastic’s complete, cloud-based solutions for search, security, and observability help organizations deliver on the promise of AI.

What Is The Role

Process Optimization and Engineering is a pivotal division within Marketing Operations, consisting of dedicated individuals who excel in their roles. We prioritize implementing intelligent, strategic, and scalable methods to drive continuous advancement. In this role, you will lead Elastic's initiatives in lead management, campaign management processes, and marketing automation solutions, focusing on strategy, design, execution, and operations. We seek a candidate who is technically curious, eager to take on challenges, and committed to enhancing their understanding of our business and the customer journey.

What You Will Be Doing

• Work closely with marketing, sales, and IT partners to turn business needs into clear, actionable user stories for system improvements.
• Analyze crucial metrics across lead and campaign management, collaborating with IT and Marketing Operations to identify optimization opportunities, streamline processes, and ensure system reliability.
• Help identify gaps in our current processes and recommend practical solutions to enhance how we manage leads and campaigns.
• Prepare visual diagrams of system architecture, functionality, and process flows.
• Maintain detailed documentation throughout the process to ensure clarity and traceability of requirements, analyses, recommendations, and system diagrams.
• Support the Conversica application, including ongoing configuration, troubleshooting, and collaboration with vendor and internal teams to ensure alignment with marketing goals.
• Keep internal resources up to date, including project tools, FAQs, and documentation, so the entire team remains aligned.
  
  

What You Bring

• At least 1 year of experience in Marketing, Sales Operations, or a related field.
• Experience with marketing automation tools—Marketo is a plus, but not required.
• Familiarity with Salesforce; admin experience is a bonus.
• Experience or interest in AI-powered tools like Conversica is a plus.
• Dedication to thoroughness and effective execution, with a strong ability to take accountability for outcomes.
• Strong interpersonal and communication skills with the ability to adjust the level of detail depending on the audience.
• Data-driven decision-making, including using available data or establishing new processes to capture vital information for informed decisions.
• Bachelor's degree or equivalent experience in marketing, technology, or a related field.
• Comfortable working on a fully distributed team
  
  

Compensation for this role is in the form of base salary. This role does not have a variable compensation component. The typical starting salary range for new hires in this role is listed below.

These ranges represent the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the ranges may be modified in the future.

An employee's position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs.

Elastic believes that employees should have the opportunity to share in the value that we create together for our shareholders. Therefore, in addition to cash compensation, this role is currently eligible to participate in Elastic's stock program. Our total rewards package also includes a company-matched Registered Retirement Savings Plan (RRSP) with dollar-for-dollar matching up to 6% of eligible earnings, along with a range of other benefits offered with a holistic emphasis on employee well-being.

The typical starting salary range for this role is:

$81,900—$129,500 CAD

Additional Information - We Take Care Of Our People

As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.

We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
• Up to 40 hours each year to use toward volunteer projects you love
• Embracing parenthood with minimum of 16 weeks of parental leave
  
  

Different people approach problems differently. We need that. Elastic is an equal opportunity employer and is committed to creating an inclusive culture that celebrates different perspectives, experiences, and backgrounds. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [e-mail]. We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below: Family and Medical Leave Act (FMLA) Poster; Pay Transparency Nondiscrimination Provision Poster; Employee Polygraph Protection Act (EPPA) Poster and Know Your Rights (Poster)

Elasticsearch develops and distributes encryption software and technology that is subject to U.S. export controls and licensing requirements for individuals who are located in or are nationals of the following sanctioned countries and regions: Belarus, Cuba, Iran, North Korea, Russia, Syria, the Crimea Region of Ukraine, the Donetsk People’s Republic (“DNR”), and the Luhansk People’s Republic (“LNR”). If you are located in or are a national of one of the listed countries or regions, an export license may be required as a condition of your employment in this role. Please note that national origin and/or nationality do not affect eligibility for employment with Elastic.

Please see here for our Privacy Statement.

Different people approach problems differently. We need that. Elastic is an equal opportunity/affirmative action employer committed to diversity, equity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, pregnancy, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other basis protected by federal, state or local law, ordinance or regulation.

We welcome individuals with disabilities and strive to create an accessible and inclusive experience for all individuals. To request an accommodation during the application or the recruiting process, please email [e-mail] We will reply to your request within 24 business hours of submission.

Applicants have rights under Federal Employment Laws, view posters linked below:

Family and Medical Leave Act (FMLA) Poster; Equal Employment Opportunity (EEO) Poster; and Employee Polygraph Protection Act (EPPA) Poster.

Please see here for our Privacy Statement.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Project Management and Information Technology

• Industries

  Technology, Information and Internet

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