Products Sales Representative - Rock Tools

Boart Longyear; Canada; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading drilling equipment provider is seeking a Products Sales Representative - Rock Tools to develop customer relationships and drive sales across Canada. The role involves providing technical support, managing sales territories, and conducting field trials. Ideal candidates will have 4-7 years of experience in technical sales and a strong understanding of the mining and drilling industry.

Benefits

Competitive compensation plan

Medical, vision, and dental program

Retirement program

Employee recognition rewards program

Employee assistance program

Qualifications

• Minimum 4–7 years of technical sales or field experience in mining, drilling services, or rock tools.
• Experience in percussive tooling applications and customer service within mining environments.
• English required; French proficiency is a plus.

Responsibilities

• Develop and maintain relationships with drilling contractors and mine operators.
• Manage assigned sales territory focused on sales volume and market share growth.
• Provide onsite technical support and application assistance.

Skills

Technical Sales Acumen

Communication

Problem Solving

Self-Motivation

CRM Proficiency

Mining/Drilling Knowledge

Negotiation

Education

Associate’s or Bachelor’s degree in Mining Engineering, Geology, Business, or related field

Tools

Salesforce

Job description

Location & Travel Requirements

Candidate may be based anywhere in Ontario and Quebec. This is a field-based role supporting mining and drilling operations across the Canada region. Requires up to 50 - 70% travel to customer sites, trade events, and Boart Longyear locations.

Job Overview

The Products Sales Representative - Rock Tools will be responsible for developing and managing customer relationships across the Canada region, with a focus on driving sales of rock tools. This role involves providing technical support, conducting field trials, and identifying opportunities to grow Boart Longyear’s market share through strategic sales efforts. The successful candidate will act as a trusted advisor to mining and drilling clients.

Key Responsibilities

• Customer Engagement & Relationship Management: Develop and maintain strong relationships with drilling contractors, mine operators, and procurement teams.
• Sales Growth & Territory Management: Manage assigned sales territory with responsibility for sales volume, customer satisfaction, and market share growth.
• Technical Support & Product Training: Provide onsite technical support, including tool selection, application assistance, and wear analysis.
• Field Demonstrations & Trials: Conduct product demonstrations and oversee field trials to validate performance and effectiveness of Boart Longyear tooling.
• Reporting & Forecasting: Track customer activity, maintain accurate CRM records, and provide monthly sales forecasts and territory performance reports.
• Collaboration & Feedback: Work cross-functionally with product management and engineering teams to relay customer feedback and identify improvement opportunities.
• All Other Reasonable Duties as Assigned

Key Skills & Competencies

• Technical Sales Acumen: Ability to understand customer drilling needs and match them with effective product solutions.
• Communication: Strong written and verbal communication skills for customer engagement, technical discussions, and reporting.
• Problem Solving: Ability to diagnose field issues and propose actionable solutions with minimal oversight.
• Self-Motivation: Driven to achieve results while working independently in a remote field-based role.
• CRM Proficiency: Skilled in using Salesforce or other CRM tools to manage accounts, opportunities, and forecasting.
• Mining/Drilling Knowledge: Understanding of surface and underground mining operations and the role of percussive tooling in drilling applications.
• Negotiation: Ability to influence decision makers and close deals with confidence and professionalism.

Qualifications

Education: Associate’s or Bachelor’s degree in Mining Engineering, Geology, Business, or a related field; equivalent industry experience may be considered.

Required Experience:

• Minimum 4–7 years of technical sales or field experience in mining, drilling services, or rock tools.
• Experience in percussive tooling applications and customer service within mining environments.

Languages: English required; French proficiency is a plus.

Eligibility: Applicants must be legally authorized to work in Canada at the time of application. Visa sponsorship is not available for this position.

Compensation, Benefits and Perks

Talented people are attracted to companies with long-term success and a supportive workplace culture that encourages work-life balance. Boart Longyear offers competitive pay, comprehensive benefits, and career advancement opportunities. If hired, you can expect:

• Competitive compensation plan

• Medical, vision, and dental program

• Retirement program

• Employee recognition rewards program (BRAVO)

• Employee assistance program

Company Overview

Established in 1890, Boart Longyear is the world’s leading provider of innovative, safe, and productivity-driven drilling equipment and tooling. The Drilling Products division delivers advanced research and development capabilities and holds hundreds of patented designs to manufacture, market, and service reliable drill rigs, innovative drill string products, rugged performance tooling, durable drilling consumables, and high-quality parts for customers worldwide. These products are engineered to meet the evolving needs of the global drilling industry, offering maximum performance, reliability, and safety in the most demanding conditions.

Our People
At Boart Longyear, people are our most important asset. We recognize that the best ideas emerge through collaboration among individuals with diverse backgrounds, experiences, and perspectives. We are committed to fostering diverse, inclusive teams and work environments free from discrimination and harassment—spaces where everyone can contribute and be heard.

Our Vision
To create products and solutions that empower the exploration and extraction of minerals to enable life and prosperity.

Our Values
Our success as a business depends on how we operate. The how is the distinctive way in which we conduct our business, guided by our values of:

• Integrity

• Health & Safety

• Teamwork & Diversity

• Customer Focus

• Sustainability

Boart Longyear is headquartered in Salt Lake City, Utah, USA. The company is committed to providing accommodations during the recruitment process to applicants with disabilities, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation, please advise us in advance so appropriate arrangements can be made.

We are an equal opportunity employer and value diversity in our workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. As an Equal Opportunity Employer, we thank all who apply but will only be contacting those selected for an interview. Please apply online at the career portal.

Business Line
Product Services

Company
Drilling Products

Function
Sales and Marketing

Auto req ID
16023BR

Region (Business Group)
NAM

Country
Canada

State/Province
Ontario

City
Ontario