Product Specialist - Digital Marketing

Infotek Consulting Services Inc.; Toronto; On-site; Part time

Job summary

A leading company in the financial services sector is seeking a seasoned Product Specialist to enhance their high-visibility web platform. The ideal candidate will leverage extensive experience in digital product management and marketing to drive engagement and ensure compliance with regulatory standards. Responsibilities include collaborating with various teams to define requirements, managing content updates, and analyzing user behavior to improve digital experiences.

Qualifications

• 10–15 years of experience in digital product, digital marketing, or web analytics.
• Strong background working with CMS platforms.

Responsibilities

• Collaborate with stakeholders to gather and refine website feature requirements.
• Manage content/functionality updates aligning with brand and legal standards.

Skills

Digital Product Management

Digital Marketing

Web Analytics

Collaboration

User Experience

Tools

Google Analytics

Salesforce Marketing Cloud

WordPress

dotCMS

AEM

Sitecore

HubSpot

Agile

Job description

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Infotek Consulting Services Inc. provided pay range

This range is provided by Infotek Consulting Services Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

CA$60.00/hr - CA$69.00/hr

Direct message the job poster from Infotek Consulting Services Inc.

Position: Director – MSP National Accounts at Infotek Consulting Services Inc.

We are seeking a seasoned Product Specialist – Digital Web Experience to support the continuous evolution of a high-visibility web platform serving clients across regions. The ideal candidate will have 10–15 years of hands-on experience in digital product management or marketing roles, particularly within regulated environments such as financial services.

Daily Responsibilities

1. Collaborate with marketing, sales, compliance, and other business stakeholders to gather and refine website feature requirements.
2. Manage and validate content/functionality updates in alignment with brand, legal, and accessibility standards.
3. Support the product owner in backlog grooming, user story writing, and UAT coordination.
4. Analyze user behavior using tools like Google Analytics (GA4) and develop actionable insights to improve engagement.
5. Work closely with UX, developers, and QA to deliver high-quality digital experiences.
6. Support SEO, tagging, and campaign tracking in collaboration with digital marketing teams.
7. Facilitate content audits, post-launch reviews, and continuous improvement initiatives.
8. Ensure marketing platform integrations (e.g., CRM, automation tools) function seamlessly with the website.

Must-Have Qualifications

1. 10–15 years of experience in digital product, digital marketing, or web analytics.
2. Strong background working with CMS platforms (e.g., dotCMS, WordPress, AEM, Sitecore).
3. Experience with marketing automation tools (e.g., Salesforce Marketing Cloud, Eloqua, HubSpot).
4. Experience in regulated environments (financial services preferred).

Nice-to-Have Skills

1. Understanding of mutual funds, ETFs, or institutional investment products.
2. Familiarity with component-based design systems and digital content libraries.
3. Knowledge of Agile methodologies and SDLC best practices.
4. Proficiency in Google Analytics (GA4) or similar tools.
5. Awareness of digital accessibility standards (e.g., WCAG).
6. Experience with legal/compliance workflows in digital content review.

Seniority level

• Mid-Senior level

Employment type

• Contract

Job function

• Information Technology, Product Management, and Marketing
• Industries: Banking

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