Product Marketing Specialist Senior

Capgroup; Toronto; On-site; CAD 94,000 - 150,000; Full time

Job summary

Capital Group in Canada is seeking a marketing professional to drive strategy and campaigns for retail, retirement and institutional investment products. You will work with product, sales and digital teams to create compelling materials and support launches.

The role requires 3–5 years in marketing, a Bachelor's in Marketing or Business, and strong analytical and CRM/digital marketing fluency. CFA candidacy is a plus. Strong organization and multi-project delivery are essential.

Qualifications

• 3–5 years of marketing experience required.
• Bachelor's degree in Marketing, Business or related field.
• CFA, CFA candidacy or similar investment accreditation is beneficial.
• Strong analytical skills and data-driven marketing experience.
• Experience with digital marketing tools and platforms.
• Familiarity with CRM systems and marketing automation.

Responsibilities

• Drive marketing strategy and campaign development for retail, retirement and institutional products.
• Create marketing materials and support product launches with product, sales, and digital teams.
• Conduct market research and analyze customer insights to inform strategies.
• Track and report on marketing campaign performance and effectiveness.
• Manage creation of marketing materials, sales books, and promotional literature.
• Ensure product messaging is consistent across marketing channels.
• Lead delivery of the marketing toolkit for strategic initiatives.
• Provide administrative support for marketing initiatives as needed.

Skills

Marketing experience

Strong communication

Team collaboration

Data-driven marketing

Education

Bachelor's degree in Marketing or Business

Tools

CRM systems

Marketing automation

Digital marketing tools

Job description

"I can be myself at work."

You are more than a job title. We want you to feel comfortable doing great work and bringing your best, authentic self to everything you do. We value your talents, traditions, and uniqueness-and we're committed to fostering a strong sense of belonging in a respectful workplace.

We intentionally seek diverse perspectives, experiences, and backgrounds, investing in a culture designed to celebrate differences. We believe that belonging leads to better outcomes and a stronger community of associates united by our mission. At Capital, we live our core values every day: Integrity, Client Focus, Diverse Perspectives, Long-Term Thinking, and Community.

"I can influence my income."

You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You'll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will factor in salary and variable pay, including bonuses.

"I can lead a full life."

You bring unique goals and interests to your job and your life. Whether you're raising a family, you're passionate about where you volunteer, or you want to explore different career paths, we'll give you the resources that can set you up for success. Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options. Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love. Access on-demand professional development resources that allow you to hone existing skills and learn new ones.

Primary responsibilities/essential functions:

• Drive marketing strategy and campaign development and execution for retail, retirement and institutional investment products such as mutual funds, ETFs, SMAs, equity, fixed income, separate accounts, etc. (across institutional, retail, and strategic account channels)


• Create marketing materials and support product launches in collaboration with product, sales, and digital teams.


• Conduct market research, analyze customer insights and develop proposals to inform marketing strategies.


• Tracking and report on marketing campaign performance and effectiveness.


• Manage the creation for a range of materials independently - e.g. marketing materials, sales books and promotional/defense literature, and other tactics to support various marketing initiatives.


• Ensure that the latest product messaging and insights are consistent across our marketing channels.


• Drive delivery and prioritization of the marketing toolkit for specific strategies in response to business priorities.


• Provide administrative support for marketing initiatives as needed.

Skills/qualifications:

• Experience in marketing or a related field, preferably in the financial services or retirement product or asset management industry.


• Strong communication and organizational skills.


• Ability to work effectively in a team environment.


• Knowledge of marketing technology and tools.

Specific Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.


• Minimum of 3-5 years of experience in marketing or related roles.


• CFA, CFA candidacy or similar investment accreditation is beneficial


• Strong analytical skills and experience with data-driven marketing.


• Proven track record of supporting successful marketing campaigns.


• Experience with digital marketing tools and platforms.


• Ability to manage multiple projects and meet deadlines.


• Familiarity with CRM systems and marketing automation tools

Core requirements:

N/A - all role requirements are captured in the sections above.

Working conditions:

N/A - this role doesn't require any environmental conditions inherent to the job that would be considered outside of a normal office environment.

I can learn more about Capital Group.

At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That's why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal is to improve people's lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 9,000 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Instagram, YouTube and Glassdoor.

Canada Base Salary Range: $93,680.00 - $149,888.00

Capital offers a competitive compensation package that includes eligibility for two bonus programs and a contribution to the group retirement plan (subject to requir