Product Marketing Specialist Senior

Capital Group; Toronto; On-site; CAD 94,000 - 150,000; Full time

Benefits offered by this job

Generous time-away and health benefits

2-for-1 matching gifts for charitable/

Job summary

Capital Group is seeking a marketing-focused professional in Toronto, Canada to lead strategic marketing initiatives for retirement and investment products. You will craft campaigns, develop materials with product, sales and digital teams, and analyze market insights to drive effective marketing strategies.

Ideal candidates have 3–5 years in marketing, strong communication, and experience with CRM and marketing automation tools.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 3–5 years of marketing experience.
• CFA or similar investment accreditation is beneficial.
• Strong analytical skills with data-driven marketing.
• Experience with digital marketing tools and platforms.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with CRM systems and marketing automation.

Responsibilities

• Drive marketing strategy and campaign development for multiple product lines.
• Create marketing materials and support product launches with cross-functional teams.
• Conduct market research and analyze customer insights for strategies.
• Track and report on marketing campaign performance and effectiveness.
• Develop materials independently—sales books, defense literature, and other tactics.
• Ensure consistent product messaging across marketing channels.
• Lead delivery of marketing toolkit aligned to business priorities.
• Provide administrative support for marketing initiatives as needed.

Skills

Marketing experience

Communication

Team collaboration

Marketing technology

Education

Bachelor’s degree in Marketing/Business

CFA or similar accreditation

Tools

CRM systems

Marketing automation tools

Digital marketing platforms

Job description

I can be myself at work.

You are more than a job title. We want you to feel comfortable doing great work and bringing your best, authentic self to everything you do. We value your talents, traditions, and uniqueness—and we’re committed to fostering a strong sense of belonging in a respectful workplace.

We intentionally seek diverse perspectives, experiences, and backgrounds, investing in a culture designed to celebrate differences. We believe that belonging leads to better outcomes and a stronger community of associates united by our mission. At Capital, we live our core values every day: Integrity, Client Focus, Diverse Perspectives, Long-Term Thinking, and Community.

I can influence my income.

You want to feel recognized at work. Your performance will be reviewed annually, and your compensation will be designed to motivate and reward the value that you provide. You’ll receive a competitive salary, bonuses and benefits. Your company-funded retirement contribution will factor in salary and variable pay, including bonuses.

I can lead a full life.

You bring unique goals and interests to your job and your life. Whether you’re raising a family, you’re passionate about where you volunteer, or you want to explore different career paths, we’ll give you the resources that can set you up for success.

• Enjoy generous time-away and health benefits from day one, with the opportunity for flexible work options
• Receive 2-for-1 matching gifts for your charitable contributions and the opportunity to secure annual grants for the organizations you love
• Access on-demand professional development resources that allow you to hone existing skills and learn new ones

Primary responsibilities/essential functions:

• Drive marketing strategy and campaign development and execution for retail, retirement and institutional investment products such as mutual funds, ETFs, SMAs, equity, fixed income, separate accounts, etc. (across institutional, retail, and strategic account channels)
• Create marketing materials and support product launches in collaboration with product, sales, and digital teams.
• Conduct market research, analyze customer insights and develop proposals to inform marketing strategies.
• Tracking and report on marketing campaign performance and effectiveness.
• Manage the creation for a range of materials independently – e.g. marketing materials, sales books and promotional/defense literature, and other tactics to support various marketing initiatives.
• Ensure that the latest product messaging and insights are consistent across our marketing channels.
• Drive delivery and prioritization of the marketing toolkit for specific strategies in response to business priorities.
• Provide administrative support for marketing initiatives as needed.

Skills/qualifications:

• Experience in marketing or a related field, preferably in the financial services or retirement product or asset management industry.
• Strong communication and organizational skills.
• Ability to work effectively in a team environment.
• Knowledge of marketing technology and tools.

Specific Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in marketing or related roles.
• CFA, CFA candidacy or similar investment accreditation is beneficial
• Strong analytical skills and experience with data-driven marketing.
• Proven track record of supporting successful marketing campaigns.
• Experience with digital marketing tools and platforms.
• Ability to manage multiple projects and meet deadlines.
• Familiarity with CRM systems and marketing automation tools

Core requirements:

• N/A — all role requirements are captured in the sections above.

Working conditions:

• N/A — this role doesn’t require any environmental conditions inherent to the job that would be considered outside of a normal office environment.

I can learn more about Capital Group.

At Capital Group, the success of the people who invest with us depends on the people in whom we invest. That’s why we offer a culture, compensation and opportunities that empower our associates to build successful and prosperous careers. Through nine decades, our goal has been to improve people’s lives through successful investing. We know that our history is a testament to the strength of the people we hire. More than 9,000 associates in 30+ offices around the world help our clients and each other grow and thrive every day. Find us on LinkedIn, Instagram, YouTube and Glassdoor.

Canada Base Salary Range: $93,680.00 - $149,888.00

Capital offers a competitive compensation package that includes eligibility for two bonus programs and a contribution to the group retirement plan (subject to requirements of each plan).

You can learn more about our compensation and benefits here.

Temporary positions are excluded from the above-mentioned compensation and benefit plans.

For Quebec based roles: As this role will closely collaborate with colleagues in offices throughout North America, it is a necessary requirement for the candidate to speak English.

This job posting is to hire for a current vacancy.

We use Artificial Intelligence (“AI”) enhanced tools that include features to help us match the skills and interests that applicants provide in their resume and job application to the position requirements. Such AI features support our hiring team to make final hiring or assessment decisions. All AI features utilized in our technologies include a human in the loop approach.

We welcome and encourage applications from people with disabilities. If you require accommodation during the recruitment and selection process, please let our Talent Acquisition team know.

We are an equal opportunity employer, which means we comply with applicable laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of a protected ground, including race, religion, age, gender, disability, sexual orientation and marital/family status.