Product Marketing Specialist, ElevateIP

Communitech Technology Association; Kitchener; On-site; CAD 50,000 - 60,000; Full time

Job summary

Communitech seeks aProduct Marketing professional to own ElevateIP marketing, shaping positioning and messaging for program goals. You will plan go-to-market campaigns, create assets, and collaborate with the ElevateIP team to launch learning tools and offerings.

The role involves competitive research, analyzing campaign performance, and optimizing outcomes. Requires 2+ years in product marketing and strong communication skills.

Qualifications

• 2+ years of product marketing experience
• Ability to translate complex programs into clear communications
• Experience with multiple marketing channels
• Strong written and verbal communication skills

Responsibilities

• Own and execute ElevateIP product marketing strategy with positioning and messaging
• Plan and deliver go-to-market campaigns to raise awareness and adoption
• Create and manage assets: website copy, blogs, case studies, whitepapers, social content
• Collaborate with ElevateIP team to launch new learning tools and resources
• Conduct competitive and market research to identify insights and gaps
• Track campaign performance with KPIs and A/B testing to optimize results
• Support ElevateIP events, including outside core hours

Skills

Product marketing

Positioning & messaging

Go-to-market

Communications

Analytics & research

Marketing tools (GA, CMS, Salesforce,/

Written & verbal communication

Tools

Google Suite

CMS

Salesforce

ActiveCampaign

Google Analytics

Canva

Job description

Overview

Communitech helps tech companies start, grow, and succeed in Waterloo Region. We are a membership organization shaped by the people building tech companies in Waterloo Region. Since 1997, we've brought founders, leaders and teams together to help more companies start here, scale here and stay here. We're working toward a stronger Waterloo Region tech community, one with more founders, more growing companies and more reasons for talented people to build their careers here. A place where companies choose to stay and others choose to put down roots. Today, more than 1,100 companies are part of the Communitech network. Through programs, events and membership, founders, leaders and the people working across local tech companies come together to learn from one another, share what’s working and build relationships that help them move forward.

Whether you’re growing a company, leading a team, exploring AI, protecting intellectual property or looking to expand your network, chances are someone in this network has been there before. Learn more at https://www.communitech.ca/.

We’re looking to grow our team with passionate people who believe in our mission and who are willing to do what it takes to help our founders succeed. If you like to work collaboratively, get s#!t done and be a champion for Canadian tech, we want to hear from you. Learn more at https://www.communitech.ca/corporate-stuff/careers/.

Communitech is based in downtown Kitchener, Ontario. We work in-office five days a week because great things happen when we\'re together — creating space for deeper collaboration and stronger relationships with each other and the ecosystem we support.

What You’ll be Doing

• Own and execute the product marketing strategy for ElevateIP, including positioning, messaging and value propositions aligned to program goals
• Plan and deliver go-to-market campaigns that drive awareness, engagement and program adoption
• Create and manage marketing assets including website copy, blogs, case studies, whitepapers and social content
• Partner closely with the ElevateIP team to support the launch of new learning tools, resources and program offerings
• Conduct competitive and market research to identify insights, gaps and opportunities
• Track and analyze campaign performance, using KPIs and experimentation (A/B testing) to continuously optimize outcomes
• Support and attend Communitech and ElevateIP events as required, occasionally outside of core working hours

What You’ll Bring

• 2+ years of experience in product marketing, with exposure to positioning, messaging or go-to-market
• Demonstrated ability to quickly learn and navigate complex programs and translate them into clear, actionable communications
• Strong understanding of traditional and emerging marketing channels
• Strong communications and presentation skills
• Critical thinker with strong problem-solving and research proficiencies
• Experience with Google Suite, CMS, Salesforce, ActiveCampaign, Google Analytics, and Canva (an asset)
• Excellent written and verbal communication skills

Compensation

The annual base salary range is $50,000-$60,000. The actual compensation will be based on various factors, including the candidate’s level of skills, experience and education as well as the needs of the role, budget and market.

This is a contract, full-time position to March 31, 2027, with the possibility of extension until March 31, 2030.

To Apply

Please apply online along with your resume and cover letter.

We thank all applicants in advance; however only individuals selected for an interview will be contacted. All applications will be kept confidential. Communitech is a diverse and inclusive environment and encourages applications from all qualified candidates, including aboriginal persons, francophones, members of sexual minority groups, persons with disabilities, visible minorities, and women. We will provide any requested accommodation to candidates with disabilities throughout the recruitment process.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

Please note that ADP’s platform uses artificial intelligence (AI) to generate an applicant’s Candidate or Profile Relevance score. All applications will be reviewed by a human. Scores do not affect the visibility of an application and applicants may opt-out when applying.