Product Marketing Specialist

Poka EN; Montreal; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Product Marketing Specialist, where you'll lead product launches and drive market adoption. This innovative firm empowers frontline workers in manufacturing with a unique app that fosters continuous learning and collaboration. Your role will involve crafting compelling content, conducting market research, and collaborating with cross-functional teams to enhance product positioning. Enjoy a dynamic work environment with a hybrid work policy, flexible schedules, and a range of benefits including group insurance and a retirement plan. If you're passionate about product marketing and want to make a significant impact, this opportunity is perfect for you.

Benefits

Dynamic and collaborative work environment

Hybrid work policy

Flexible schedule

Group insurance from day one

Telemedicine service

Retirement plan

MacBook Pro and home office allowance

Tasty snacks

Professional development support

Rapid role evolution

Qualifications

• 1+ years in product marketing or management, ideally in Software/SaaS B2B.
• Confident in presenting ideas and crafting engaging content.

Responsibilities

• Lead product launches from planning to execution.
• Develop messaging and content for internal and external teams.
• Conduct market research and competitive analysis.

Skills

Product Marketing

Product Management

Market Research

Content Creation

Cross-functional Collaboration

Presentation Skills

Customer Insights

Education

Bachelor's Degree

Tools

Pragmatic Marketing Framework

SiriusDecisions Framework

Strategyzer Framework

Job description

Poka is an innovative app designed for manufacturing companies that empower frontline workers to learn continuously, solve problems and collaborate in support of continuous improvement. Imagine a combination of Facebook and YouTube designed for factory workers. Say goodbye to paper, make way for tablets!

Poka has become a catalyst for digital transformation and manufacturing leaders such as Nestlé, Bosch, Kraft and Danone trust us with their transition to Industry 4.0.

We’re looking for a Product Marketing Specialist to help bring new products and features to market and drive adoption. You’ll be a storyteller, product evangelist, and customer advocate - working closely with Product, Marketing, and customer-facing teams to craft messaging, launch products, and support sales efforts.

What you’ll do:

• Lead product and feature launches, from planning to execution
• Develop messaging, content, and enablement tools for internal and external teams
• Conduct market research and competitive analysis
• Create content (presentations, videos, blog posts, web copy) to support go-to-market efforts
• Champion customer insights through interviews and win/loss analysis
• Maintain buyer and user personas
• Collaborate with Sales and Product on feature education and positioning
• Support pricing, packaging, and promotional strategies
• Act as a category thought leader through content and speaking opportunities
• Support Customer Success with adoption and retention strategies

What you bring:

• 1 or more years in product marketing or product management (Software/SaaS B2B experience ideal)
• Confident in presenting ideas and crafting engaging content
• Product launch experience
• Great cross-functional collaboration skills
• Manufacturing or industrial software experience is a plus
• Excellent written and spoken English (French is a plus)
• Knowledge of frameworks like Pragmatic Marketing, SiriusDecisions, or Strategyzer is an asset

What we offer:

• Dynamic and collaborative work environment.
• Hybrid work policy - Work from the office one day a week if you live within a 40km radius to our Quebec City office or a 15 km radius to our Montreal office.
• 100% remote work if you do not live within the radiuses mentioned above.
• Truly flexible schedule and the possibility of taking every Friday afternoon off.
• Group insurance from day one (dental, medication, invalidity, travel, etc.).
• Telemedicine service with Dialogue.
• Retirement plan with Wealthsimple after a year.
• MacBook Pro and $500 allowance for your home office.
• Tasty snacks (Fresh fruits, snacks, coffees, teas, etc.)
• Whatever you need to keep learning and evolve professionally.
• Rapid evolution in your role. Your responsibilities will not be limited!

*Certain benefits are exclusively accessible to employees in Canada.

Apply for this job