Product Marketing Specialist

Poka EN; Canada; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading technology firm in Canada is looking for a Product Marketing Specialist to manage go-to-market strategies for connected worker solutions. The ideal candidate should have over 2 years of B2B SaaS marketing experience, excellent communication skills, and be comfortable working with AI tools. This position offers a dynamic work environment, a hybrid work policy, and great benefits including group insurance and a flexible schedule.

Benefits

Dynamic and collaborative work environment

Hybrid work policy

Flexible schedule

Group insurance from day one

Allowance for home office

Qualifications

• Experience in B2B SaaS product marketing, preferably in manufacturing.
• Excellent written and verbal communication skills in English.
• Familiarity with marketing frameworks is a bonus.

Responsibilities

• Own the go-to-market execution for new products and features.
• Drive cross-functional launch plans.
• Craft clear, compelling content.

Skills

B2B SaaS marketing

Storytelling

Collaboration

Communication

AI tools

Education

2+ years of relevant experience

Job description

At Poka, we’re transforming how frontline teams operate, learn, and solve problems.

Our connected worker platform is purpose-built for manufacturing, empowering frontline workers to share knowledge, collaborate in real-time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.

We’re proud to support global leaders like Nestlé, Bosch, Mars, and Danone in their digital transformation journeys and as part of the IFS family, our reach and impact continue to grow globally.

Join Poka as our next Product Marketing Specialist and play a key role in bringing our connected worker solutions to life - both at launch and beyond. You’ll be at the center of go-to-market strategy and execution, working cross-functionally to amplify product impact and ensure messaging truly resonates with the people who use and buy our platform.

If you’re a natural storyteller, a strategic thinker, and thrive in a role where tech, people, and performance meet - this could be your next adventure.

What you’ll be responsible for:

• Owning the go-to-market execution for new products and features from messaging and positioning to campaigns and content.
• Driving cross-functional launch plans that connect Product, Sales, CS, and Marketing teams for maximum impact.
• Crafting clear, compelling content that brings our platform to life (think: pitch decks, videos, blog posts, landing pages, and more).
• Equipping internal teams with the right tools, narratives, and training to boost product adoption and win more deals.
• Representing the voice of the customer through interviews, persona development, case studies, and win/loss insights.
• Collaborating closely with Sales Enablement and Product to translate features into real-world use cases and business value.
• Supporting pricing, packaging, and promotion strategies with data and positioning insights.
• Acting as a category champion by contributing to thought leadership and influencer initiatives.
• Partnering with Customer Success to support feature adoption and communication strategies across the customer lifecycle.

What you bring:

• 2+ years of experience in B2B SaaS product marketing; experience in manufacturing/industrial is a strong plus.
• A passion for storytelling and making the complex simple.
• Proven track record launching and scaling new products/features.
• Excellent written and verbal communication in English (French is an asset).
• Strong collaboration skills - comfortable aligning stakeholders across teams and time zones.
• Comfort with AI tools like ChatGPT, Gemini, and others to accelerate and elevate PMM work.
• Familiarity with frameworks like Pragmatic, PMA, or Strategyzer is a bonus.

What we offer:

• Dynamic and collaborative work environment.
• Hybrid work policy - Work from the office one day a week if you live within a 40km radius to our Quebec City office or a 15 km radius to our Montreal office.
• 100% remote work if you do not live within the radiuses mentioned above.
• Truly flexible schedule and the possibility of taking every Friday afternoon off.
• Group insurance from day one (dental, medication, invalidity, travel, etc.).
• Matching GRSP with Wealthsimple after your first year.
• MacBook Pro and $500 allowance for your home office.
• Tasty snacks (Fresh fruits, snacks, coffee, tea, etc.)
• Whatever you need to keep learning and evolve professionally.

*Certain benefits are exclusively accessible to employees in Canada.

Want to learn more about our culture? Click HERE .

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