Product Marketing Manager, Workspace Security

Check Point Software; Toronto; On-site; CAD 156,000 - 211,000; Full time

Benefits offered by this job

Healthcare benefits

Stock awards

Bonus eligibility

Job summary

Check Point Software Technologies is seeking a seasoned Product Marketing Manager to drive messaging, positioning, and content across the Workspace Security portfolio including email, browser, collaboration, endpoint, and mobile security. You will partner with product, engineering, sales, and corporate marketing to create compelling content and go-to-market plans that build awareness and generate pipeline.

The ideal candidate has 5+ years in product marketing or product management for enterprise

Qualifications

• 5+ years in product marketing or product management in enterprise SaaS; cybersecurity experience is a plus
• BA/BS in business or engineering, MBA preferred
• High attention to detail and organizational skills with ability to deliver content, product launches, and campaigns

Responsibilities

• Lead product marketing strategy across the Workspace Security portfolio; develop messaging and positioning
• Collaborate with product management and engineering on product strategy, roadmaps, and GTM
• Develop long-form content including blogs, emails, website copy, and sales content for the customer journey
• Meet with customers to support deal cycles and events as needed
• Partner across marketing to define a holistic awareness and demand generation plan across campaigns
• Develop threat research into campaign and thought leadership content
• Work with external research firms to obtain key data and statements to promote solutions
• Build sales tools, collateral, and interactive content articulating value proposition and positioning
• Collaborate with sales and sales engineering on enablement and competitive intelligence

Skills

Product marketing

Content creation

Storytelling/copywriting

Stakeholder management

Cross-functional collaboration

Education

BA/BS in business or engineering

MBA preferred

Job description

Why Join Us?

As the world's leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base. Check Point Software Technologies has been honored by Time Magazine as one of the World’s Best Companies for the last two years. We've also earned a spot on the Forbes list of the World’s Best Places to Work for five consecutive years (2020-2024) and recognized as one of the World’s Top Female-Friendly Companies. If you're passionate about making the world a safer place and want to be part of an award-winning company culture, we invite you to join us.

We are seeking a master storyteller with an aptitude to take very technical concepts and transform them into compelling and understandable stories. The Product Marketing Manager will drive product and technical marketing across our Workspace Security portfolio including email, browse, collaboration, endpoint, and mobile security solutions to develop content, go-to-market plans, and campaign strategies. You’ll work closely with stakeholders across product, engineering, sales, and corporate marketing to create messaging, positioning, and content for sales enablement, demand, and thought leadership that will drive awareness and pipeline for the Workspace Security portfolio and increase sales. This person is a subject matter expert and has exemplary leadership skills to inspire cross-functional teams.

Key Responsibilities

• The role will involve 30% messaging, positioning, and strategy and 70% content creation
• Lead product marketing strategy across our workspace security portfolio to develop messaging and positioning
• Collaborate with product management and engineering on product strategy, product roadmap, and product GTM
• Understand our product roadmap, research competitors, business objectives, and analyze industry reports to establish our GTM strategy
• Develop compelling long-form content including blogs, email newsletters, website copy, and sales content to support the entire customer journey
• Meet with customers to support the deal cycle and support events as needed
• Partner across marketing to define a holistic awareness and demand generation plan across a comprehensive set of marketing activities and integrated campaigns
• Develop threat research into campaign and thought leadership content
• Work with external research firms to conduct surveys and other research and obtain key data points and statements that can help promote our solutions
• Build sales tools, collateral, and interactive content which clearly articulate our value proposition, messaging, and positioning
• Work with sales and sales engineering on sales enablement, competitive intelligence, and closing deals

Qualifications

• 5+ years in product marketing or product management in enterprise SaaS, cybersecurity experience is a plus
• BA/BS in business or engineering, MBA preferred
• High attention to detail and organizational skills with the ability to deliver content, product launches, and campaigns
• Exceptional storytelling ability and strong copywriting and copyediting skills
• Demonstrable experience working with sales, sales engineering, and supporting customer engagements
• Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers
• Self-starter, team player and able to work in a fast-paced environment
• Must be eligible to work in country of residence without sponsorship now or in the future.

EOE M/F/Veterans/Disabled

The wage range for this position takes into consideration a variety of factors in determining your pay. We'll consider your location, experience, certifications, and other business and organizational needs. The wage disclosure has not been adjusted for applicable geographic differentials associated with the location at which this position may be filled. A reasonable estimate of the current base wage range for this role is $156,030 - $211,100. In addition to the base compensation, certain roles are eligible for additional compensation, including an annual bonus or sales incentive based on revenue or utilization, depending on the terms of the plan and the employee’s role. These awards are allocated based on individual performance. Benefits/perks listed here may vary depending on the nature of your employment with Check Point Software Technologies and the country/state where you work. US-based employees gain access to healthcare benefits, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, stock awards and an employee stock purchasing plan.