Product Marketing Manager/Sr. Product Marketing Manager, Martech

StackAdapt Inc.; Canada; Remote; CAD 30,000 - 60,000; Full time

Job summary

An innovative firm is seeking a dynamic Product Marketing Manager to spearhead go-to-market initiatives for cutting-edge martech products. In this pivotal role, you will craft compelling narratives, lead market research, and collaborate across teams to enhance product adoption and customer engagement. The ideal candidate will possess a strong background in martech, with exceptional analytical and communication skills. Join a diverse and inclusive team dedicated to making a meaningful impact in the advertising landscape. If you're ready to shape the future of marketing technology, this opportunity is perfect for you.

Qualifications

• 3-5 years experience in Product Marketing, specialized in martech.
• Ability to analyze market trends and customer needs.

Responsibilities

• Develop and drive go-to-market strategies for new martech products.
• Lead market research and competitive analysis to refine positioning.

Skills

Product Marketing

Martech Expertise

Analytical Skills

Collaboration Skills

Communication Skills

Sales Enablement

Job description

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game ads and digital out-of-home ads. We empower thousands of digitally-focused companies to deliver outcomes and exceptional campaign performance every day. StackAdapt was founded with a vision to be more than an advertising platform; it’s a hub of innovation, imagination, and creativity.

We’re looking for an ambitious Product Marketing Manager or Sr. Product Marketing Manager to lead our martech go-to-market initiatives, a new and pivotal role within StackAdapt’s marketing team. You’ll be at the forefront of defining and executing strategies that drive adoption, retention, and awareness, cementing StackAdapt as a leader in the integrated programmatic and martech space.

StackAdapt is a remote-first company; we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.

What you'll be doing:

• Strategic GTM Leadership: Develop and drive go-to-market (GTM) strategies for our new martech products, including email, cross-channel messaging, and customer data capabilities.
• Positioning and Messaging: Create compelling product narratives and positioning that communicate the unique value of StackAdapt’s solutions.
• Market & Competitive Insight: Lead market research and competitive analysis to pinpoint opportunities and refine StackAdapt’s position within the industry.
• Customer Insights: Gather feedback from customers and internal teams to identify pain points, challenges, and areas for improvement in both products and marketing strategies.
• Sales Collateral: Write and deliver high-impact sales tools, including pitch decks, one-pagers, and sales plays, to empower sales teams and support client engagements.
• Cross-Functional Collaboration: Partner closely with product, demand gen, and content teams to drive alignment on product marketing initiatives and overarching business goals.
• Metrics & Reporting: Monitor product performance and marketing efforts through KPIs, providing insights and recommendations to improve go-to-market effectiveness.

What you'll bring to the table:

• 3-5 years for PMM, 5+ years for Sr. PMM in Product Marketing: Specialized in martech with experience in adtech.
• Martech Ecosystem Expertise: In-depth understanding of the martech ecosystem, including email, SMS, cross-channel messaging, CDP data intelligence, reporting, and analytics, and industry trends.
• Entrepreneurial Mindset: A proactive approach, excited about shaping StackAdapt's strategy and driving measurable impact.
• Analytical Skills: Ability to analyze market trends, customer needs, and competitive dynamics to influence strategic decisions.
• Collaboration Skills: Proven ability to work cross-functionally with sales, product, advertising technologies, and marketing teams to achieve business objectives.
• Communication: Exceptional written and verbal skills, able to distill complex concepts into clear, engaging messaging.
• Sales Enablement: Experience creating and delivering effective sales enablement materials that drive product understanding and adoption across North America, Latin America, EMEA, and APAC.

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising

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