Product Marketing Manager - Principal Heavy Equipment

Michael Page; Markham; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading multinational company is seeking a Product Marketing Manager specialized in heavy equipment. The role involves conducting market analysis, developing product strategies, and managing cross-functional teams. Ideal candidates will have a proven background in product marketing and strong analytical abilities, ready to drive success in a fast-paced environment.

Benefits

Competitive salary package

Exciting opportunity in a multinational company

Qualifications

• 7 years of experience in product marketing within heavy equipment industry.
• Deep understanding of product lines and customer buying cycles.
• Proven success in product marketing strategies.

Responsibilities

• Conduct in-depth market research and competitive landscape assessments.
• Develop product positioning and go-to-market strategies.
• Collaborate with cross-functional teams to ensure alignment.

Skills

Analytical Skills

Communication Skills

Collaboration

Education

Bachelor's degree in Marketing, Business, Engineering or related field

MBA

Tools

Sales Enablement Tools

Job description

Product Marketing Manager - Principal Heavy Equipment

Join to apply for the role at Michael Page.

About Our Client

Our client is a principal heavy equipment company, dedicated to delivering robust and efficient solutions for industries such as mining and agriculture.

Job Description

1. Market & Competitive Intelligence: Conduct in-depth market research, customer analysis, and competitive landscape assessments to identify market trends, customer needs, and competitive advantages within the heavy equipment sector.
2. Product Positioning & Messaging: Develop compelling and differentiated product positioning, value propositions, and messaging that resonate with target customer segments across various heavy equipment categories.
3. Go-to-Market Strategy & Launch: Lead the planning and execution of successful product launches, including developing go-to-market strategies, creating launch materials, and coordinating across internal teams.
4. Content Strategy & Creation: Collaborate with the content team to develop engaging marketing content tailored for the heavy equipment audience.
5. Demand Generation: Work with the demand generation team to develop and optimize campaigns (digital marketing, trade shows, events, PR) that drive leads and interest in heavy equipment products.
6. Product Lifecycle Management: Contribute to product lifecycle management by providing market insights and feedback for future product enhancements.
7. Performance Tracking & Optimization: Monitor marketing initiatives' performance, analyze data, and optimize strategies accordingly.
8. Cross-Functional Collaboration: Collaborate effectively with product management, engineering, sales, and other teams to ensure alignment and shared success.
9. Industry Representation: Represent the company at industry events, trade shows, and customer meetings to gather insights and promote offerings.

The Successful Applicant

1. Bachelor's degree in Marketing, Business, Engineering, or related field; MBA is a plus.
2. 7 years of experience in product marketing or related roles within the heavy equipment industry.
3. Deep understanding of heavy equipment product lines, applications, and customer buying cycles.
4. Proven success in developing and executing product marketing strategies and launches.
5. Strong analytical skills for interpreting market data and translating into marketing plans.
6. Excellent communication skills for crafting narratives and presenting complex info.
7. Proficiency in creating sales enablement tools and marketing collateral.
8. Ability to work independently and in teams in a fast-paced environment.
9. Willingness to travel for industry events and meetings.

What's On Offer

1. A competitive salary package.
2. An exciting opportunity in a multinational heavy equipment company.

Quote job ref: JN-052025-6747748

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industry: Manufacturing, Appliances, Electrical, and Electronics Manufacturing, and Industrial Machinery Manufacturing