Product Marketing Manager - Institutional

Interop Labs; Canada; Remote; CAD 80,000 - 120,000; Full time

Job summary

Interop Labs is seeking a Product Marketing Manager (Institutional) to lead the marketing efforts for their innovative Web3 products. This role involves creating compelling messaging, executing go-to-market strategies, and conducting in-depth market analysis. If you're passionate about blockchain and enjoy fast-paced startup environments, this opportunity allows you to make a significant impact in a decentralized protocol.

Benefits

Unlimited time off

Competitive compensation with stock options

Opportunity for high-impact work

Qualifications

• 5+ years of product marketing experience in technology companies.
• Proven track record of launching products and driving adoption.
• Experience with market analysis and competitive strategies.

Responsibilities

• Develop product messaging and positioning.
• Plan and execute go-to-market strategies for new product launches.
• Conduct market research and competitive analysis.

Skills

Product Marketing

Market Research

Go-to-Market Strategies

Communication

Storytelling

Web3 Knowledge

Job description

About the role

Interop Labs is growing, and we’re looking for a Product Marketing Manager (Institutional) to join our team! In this role, you’ll be the go-to expert for taking Axelar’s products to market; from messaging and positioning to hands-on GTM execution.

If you’re passionate about Web3, enjoy working cross-functionally with product, sales, and marketing teams, and thrive in fast-paced, startup environments, this role is for you.

Your responsibilities

• Develop compelling product messaging and positioning that highlights the value of Axelar products (ITS, Amplifier, and more).

• Plan and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with key stakeholders.

• Conduct market research and competitive analysis to refine messaging and identify opportunities for differentiation.

• Collaborate with the Head of Marketing, product, and sales teams to ensure seamless product adoption and customer success.

• Serve as the voice of the customer by gathering feedback and translating it into actionable insights for the product team.

• Track and analyze the success of marketing initiatives, refining strategies to optimize results.

Your profile

• 5+ years of product marketing experience in technology companies, ideally within Web3, blockchain, or developer-focused products.

• Proven track record of launching products and driving adoption through hands-on marketing efforts.

• Experience with competitive analysis, market research, and crafting GTM strategies.

• Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.

• Comfortable in a startup environment where priorities shift, and speed is key.

• Exceptional communication and storytelling skills, with both technical and creative expertise.

• Passion for Web3 and a strong curiosity about how blockchain can drive innovation.

Why us?

• Autonomous, distributed environment with the opportunity to work collaboratively in a diverse team worldwide.

• The scope to contribute to high-impact work and make a difference in a decentralized protocol.

• The chance to challenge yourself whilst learning heaps of stuff in the process.

• Unlimited time off throughout the year to rest and recharge.

• Competitive compensation with stock options, experiencing growth from the initial phase.