Product Marketing Manager II

SurveyMonkey; Ottawa; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

SurveyMonkey is seeking a strategic and creative Product Marketing Manager to develop a winning go-to-market strategy for its AI-powered survey platform. The role involves collaborating across teams to create compelling content, conducting user research, and driving product awareness and engagement.

Qualifications

• 5+ years in full-stack product marketing for SaaS.
• Experience with go-to-market (GTM) strategies.
• Ability to translate complex features into narratives.

Responsibilities

• Lead product launch strategies and cross-functional planning.
• Build product narratives for marketing and sales.
• Conduct market research to influence product roadmap.

Skills

Storytelling

Critical Thinking

Data-Driven Approach

Project Management

Collaboration

Education

Bachelor's degree in Marketing or related field

Job description

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com .

What we’re looking for

Our Product Marketing team is responsible for developing comprehensive marketing strategies that increase product awareness, drive adoption, and support revenue growth across SurveyMonkey products.We are looking for a strategic and creative Product Marketing Manager to deliver a winning go-to-market strategy that drives continued growth for our AI-powered survey platform, in a crowded competitive environment. You will have deep experience developing clear, compelling, and differentiated messaging, leading go-to-market initiatives for major and incremental product launches, and proactively communicating market insights to product management partners to influence roadmaps. This role reports to the Manager of Product Marketing and will support both our freemium and enterprise offerings. You’ll work cross-functionally—especially with our marketing, product, sales, and customer success teams—to ensure our go-to-market efforts and product positioning are deeply relevant and compelling to our target audience and customers.

What you’ll be working on

• Bringing exciting new product features to market by leading launch strategy, cross-functional planning, timelines, and more to drive awareness, acquisition, and engagement outcomes
• Building customer-centric product narratives for marketing, sales, and customer success teams to leverage in omnichannel, outbound campaigns
• Collaborating across teams to create compelling product content, including webpages, paid ads, videos, and sales collateral to effectively showcase our key value propositions
• Conducting primary and secondary research to uncover customer and market insights to inform your GTM strategies, enable partners, and influence the roadmap
• Partnering with our internal data team to monitor key metrics that will inform your data-driven GTM strategy
• Supporting your professional growth by staying ahead of industry trends and product marketing best practices that inform your work

We’d love to hear from people with

• 5+ years of experience in full-stack product marketing with a proven track record of developing and executing successful GTM motions for SaaS products
• A self-starter mindset with curiosity and drive to lead projects independently
• Great storytelling skills and the ability to translate complex product features into clear, compelling narratives
• Strong critical thinking skills and the ability to break down ambiguous problems into concrete, manageable components, and develop clear, strategic solutions
• A data-driven approach and attention to detail with experience using data and insights to shape messaging and strategy
• A track record of partnering effectively with Product, Sales, Customer Success, and Marketing teams to drive alignment and deliver results
• Experience presenting to internal stakeholders, leadership, customers, and prospects
• Experience leveraging AI to support and scale product marketing effectiveness
• Bonus: Prior experience with feedback and research platforms or tools

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI - Hybrid

SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service , learning and development opportunities like Curiosity Week , and our C.H.O.I.C.E Fund .

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

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