Product Marketing Manager (GRC)

Diligent; Vancouver; On-site; CAD 90,000 - 120,000; Full time

Job summary

Diligent seeks a Senior Product Marketing Manager in Vancouver to enhance their GRC platform visibility and adoption. The role involves leading Go-To-Market strategies, executing marketing campaigns, and collaborating with cross-functional teams. Ideal candidates will have extensive B2B SaaS marketing experience and a passion for data-driven storytelling.

Benefits

Flexible work environment

Comprehensive benefits and wellness programs

Culture of innovation and collaboration

Commitment to diversity and inclusion

Qualifications

• 8+ years in marketing strategy and execution within B2B SaaS environments.
• 5+ years in product or technical marketing roles.
• Strong understanding of SaaS solutions and product marketing best practices.

Responsibilities

• Collaborate on the Go-To-Market strategy for our platform.
• Create targeted content, sales collateral, and enablement tools.
• Define success metrics and measure the impact of marketing efforts.

Skills

Project Management

Analytical Skills

Communication

Negotiation

Relationship-Building

Job description

Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit, and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.

At Diligent, you are an agent of positive change. Join a team of passionate, smart, and creative people committed to building the software company of the future and making the world a more sustainable, equitable, and better place. Be part of a global community on a mission to make a real impact.

Position Overview:

This is a cross-functional role working with our Commercial teams across marketing, sales, and customer success. Product marketing connects our product strategy to tactics that drive success in sales and marketing, ultimately increasing revenue. Reporting to the Director of Marketing, this role is key in driving growth through whitespace and account expansion.

As a core member of the EMEA marketing team, you'll be responsible for executing the Global Go-To-Market strategy, aligning with our Center of Excellence teams, and leading integrated marketing campaigns through localized content and insight-driven messaging.

We seek a Senior Product Marketing Manager to lead our efforts in raising awareness and adoption of Diligent’s GRC platform. This includes positioning, messaging, product launches, market research, and sales enablement initiatives that advance our brand and business. If you love data, simplifying complex concepts, and possess deep technical understanding, this role is ideal for you.

This strategic role offers immediate impact and growth opportunities, supported by a team that values excellence, initiative, and results. Your contributions will be vital in shaping our success and your career development.

Key Responsibilities:

1. Collaborate on the Go-To-Market strategy for our platform, working closely with marketing, sales, and customer success teams.
2. Provide insights through market analysis, TAM, ICPs, personas, customer journeys, and competitive analysis.
3. Equip sales and marketing teams with compelling messaging to drive adoption and market voice.
4. Create targeted content, sales collateral, and enablement tools to accelerate sales and demonstrate value.
5. Design multi-channel campaigns across digital, content, events, and web marketing to generate leads and engagement.
6. Enable sales with training, tools, assets, and experiences to grow pipeline and revenue.
7. Develop annual and quarterly marketing plans focusing on market opportunities and messaging.
8. Lead cross-functional GTM strategies to foster product growth and adoption.
9. Develop compelling positioning and messaging for the platform.
10. Collaborate on market research, buyer personas, and competitive positioning initiatives.
11. Work with Product Strategy to monitor industry position and guide product development.
12. Define success metrics and measure the impact of marketing efforts.
13. Leverage data insights to validate strategies and improve initiatives.
14. Utilize customer, partner, and market intelligence to inform product and marketing strategies.
15. Define market problems and value propositions for GTM strategies.
16. Develop pricing, packaging, and solutions within the platform.
17. Execute product launches and maintain product roadmaps.

Required Experience / Skills:

• 8+ years in marketing strategy and execution within B2B SaaS environments.
• 5+ years in product or technical marketing roles.
• Experience crafting compelling stories and collateral for technical and business audiences.
• Proven ability to lead projects independently and influence senior stakeholders.
• Strong understanding of SaaS solutions and product marketing best practices.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work in a fast-paced, evolving environment with ambiguity.

Preferred Skills:

• Strong project management and analytics skills.
• Entrepreneurial mindset with initiative-taking ability.
• Experience targeting multiple segments with forecasting and attribution skills.

What Diligent Offers You:

• A culture of innovation and collaboration.
• Flexible work environment, comprehensive benefits, and wellness programs.
• Global presence with offices worldwide.
• Commitment to diversity and inclusion through Employee Resource Groups and educational resources.

Diligent created the modern governance movement, empowering leaders with technology, insights, and connections to lead with purpose. Join us to make a meaningful impact and grow your career.

Headquartered in New York with offices worldwide, Diligent is committed to equal opportunity employment and providing accommodations for individuals with disabilities.