Product Marketing Manager - Driver and Vehicle Group

Canadian Bank Note Company; Ottawa; On-site; CAD 85,000 - 110,000; Full time

Job summary

A leading company in secure technology solutions seeks a Product Strategy Manager for their Driver & Vehicle business unit. The role involves defining strategies, collaborating with clients, and enabling go-to-market approaches. Ideal candidates will have a strong background in product management and strategic marketing, with a focus on technology solutions for government. Join a supportive environment that values diversity and offers competitive compensation.

Benefits

Defined contribution pension plan

Health, medical, and life insurance benefits

Access to virtual and telehealth services

Progressive fertility, adoption, and surrogacy benefits

Qualifications

• 5+ years of experience in a technology product or strategic marketing related role.
• Fluency in English (reading, writing, speaking).

Responsibilities

• Collaborate with clients to understand their specific needs.
• Define and enable go-to-market strategies for D&V products.
• Develop content to promote D&V products to potential clients.

Skills

Critical thinking

Analytical skills

Communication

Leadership

Organization

Time management

Education

Bachelor’s degree in Computer Science

Bachelor’s degree in Business Administration

Tools

Microsoft 365 Copilot

Job description

Canadian Bank Note Company (CBN) is a trusted leader in secure technology solutions for governments and businesses worldwide. The company operates across various business domains, including currency production, border security, civil identity, driver identification and vehicle information, excise control, lottery and charitable gaming.

Our 7 Core Principles shape and guide our corporate behaviours and underpin the sense of community you will experience at CBN. We pride ourselves on fostering a supportive and collaborative work environment, where employees are valued for their contributions and encouraged to grow professionally.

At CBN we seek long-term relationships with our employees and recognize and reward them with a competitive total compensation package that includes :

• An industry-leading defined contribution pension plan with company matching contributions (up to 5%) and payment of service fees;
• Best-in-class health, medical, and life insurance benefits;
• Access to virtual and telehealth services and apps; and
• Very progressive fertility, adoption, and surrogacy benefits to support all definitions of family.

Job Description

Internal Job Title : Product Strategy Manager

Job Type : Permanent, Full-Time

Position Summary

As a Product Strategy Manager within our Driver & Vehicle (D&V) business unit, you will be the subject matter expert on D&V systems offerings. You will operate at the nexus of business development, operations, product management and product development. You’ll participate in defining and developing the strategic direction of our suite of solutions, ensuring that our offerings meet the ever-evolving needs of our customers, and enabling our go-to-market approach.

Responsibilities

• Needs Assessments

Collaborate with clients to thoroughly understand their specific needs and requirements.

• Engage in strategic discussions to evaluate and define complex solutions that address client challenges.
• Conduct thorough assessments and document the current state of solution designs, integrations, and features / capabilities.

Develop strategies for converting current customer solutions to modern solutions, enabling Business Development, Product, and Service Delivery teams.

• Collaborate with these teams to ensure they are equipped to implement the modernization strategies effectively.
• Support the development of internal business cases for product development.
• Go-to-Market Definition and Enablement

Define and enable the go-to-market strategy for a solution mix involving D&V products linked to tailored solutions.

• Work closely with the Director of Product Management & Product Development to align on product strategies and market approaches.
• Assist leadership and estimation teams with product costing and pricing strategies.
• Voice of Customer Program

Develop and execute a Voice of Customer program to gather valuable insights.

• Use customer feedback as inputs to the product roadmap and business development pursuits.
• Business Development Enablement

Represent the company in discussions regarding D&V systems offerings, ensuring clear communication and alignment with client objectives.

• Provide support in the field as a Subject Matter Expert (SME) for Business Development.
• Sales and Promotional Tools

Create and refine sales tools to support the Business Development team in their efforts.

• Develop content to effectively promote D&V products to potential clients.
• Proposal Development

Serve as a critical resource in responding to Requests for Proposals (RFPs), helping to articulate meaningful and customized propositions that resonate with potential clients.

• Provide proposal support as an SME for Proposal Writing (PW).
• Service Delivery Enablement

Develop content and provide informational support to Service Delivery teams for D&V product integrations with other components comprising the customer’s solution configuration.

Qualifications

Education and Knowledge

• Bachelor’s degree in Computer Science (or related field) and business acumen or a Bachelor’s degree in Business Administration (or related field) and an affinity for technology.
• Knowledge of the following :

Product management

• Product marketing
• Knowledge of the identification technology and / or secure credential solutions industry is an asset

Knowledge of Driver & Vehicle industry an additional asset

• Presentation and writing skills

Technical Environment

• Proficiency with Microsoft 365 Copilot
• Demonstrated interest and aptitude for learning new technologies.

Soft Skills and Competencies

• Critical thinking skills

Analytical, problem-solving, strategic thinking.

• Interpersonal skills

Communication, influence, teamwork and collaboration, leadership

• Organization and planning skills
• Time management and prioritization skills
• Adaptable
• Self-motivated
• Growth mindset

Experience

• 5+ years of experience in a technology product or strategic marketing related role
• Experience in industries providing modern enterprise software / systems technology to government.

Mandatory Requirements

• Language : Fluency in English (reading, writing, speaking)
• Travel : Ability to travel domestically / internationally approx. 6-10 weeks / year.
• Security Clearance : Ability to obtain and maintain Government of Canada Secret (Level II) personal security clearance.

Additional Information

Canadian Bank Note Company (CBN) is committed to fostering a diverse and inclusive workplace where all employees are treated with dignity and respect. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other legally protected status.

We provide equal employment opportunities to all individuals, including women, Indigenous Peoples, persons with disabilities, visible minorities, and members of the 2SLGBTQ+ community. Our commitment to equity extends to all aspects of employment, including recruitment, hiring, promotion, compensation, benefits, training, and development. As part of our commitment to providing an inclusive, barrier free selection process, we ask that if you are contacted regarding the competition for this position, you advise the interview coordinator or any accommodation measures you may require.

At CBN, we value the unique perspectives and experiences that each employee brings to our organization, and we are committed to maintaining a workplace that reflects the diverse communities we serve. We believe that diversity and inclusion drive innovation and success, and we strive to create an environment where every employee can thrive and contribute to our collective goals.

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