Product Marketing Manager-Consumer Goods

TELUS Agriculture & Consumer Goods; Ontario; On-site; CAD 70,000 - 110,000; Full time

Job summary

An innovative firm is seeking a dynamic Product Marketing Manager to lead the marketing efforts for cutting-edge consumer goods software solutions. This role involves crafting comprehensive marketing strategies, collaborating with cross-functional teams, and developing compelling messaging that resonates with stakeholders. You'll play a pivotal role in driving organic growth and ensuring the successful launch of products in a competitive market. If you are passionate about technology and thrive in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 5+ years of SaaS product marketing or CPG/foodservice marketing experience.
• Strong track record of launching complex software products.

Responsibilities

• Develop and execute product marketing strategies for consumer goods software.
• Collaborate with teams to articulate product roadmaps and pricing strategies.

Skills

SaaS product marketing

Communication skills

Project management

Analytical skills

Cross-functional team leadership

Market analysis

Education

Bachelor's degree in Marketing

MBA

Tools

HubSpot

Salesforce

Monday.com

Google suite of tools

Job description

TELUS Agriculture & Consumer Goods (TAC) is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solutions we offer.

Our team members include people like you – enthusiastic, innovative, passionate and energetic. We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and financially rewarding.

TELUS Agriculture & Consumer Goods is leveraging our world-leading technology and innovation to create better producer-to-consumer outcomes. To do this, we are creating a unified, trusted and sustainable software value chain that enables the most efficient production and logistics outcomes, while lowering the impact on the environment. We deliver digital solutions and data insights that connect global supply chains, improving the safety, quality and sustainability of food and consumer goods, all in a way that's traceable and clear to the end consumer.

We offer an unmatched suite of innovative solutions and purpose-built applications for every participant in the supply chain, from seed manufacturers and farmers through to food manufacturers to consumer goods companies. Our solutions consist of the latest technologies that enable our customers to optimize their businesses and move goods through supply chains with more accuracy, efficiency and profit to get the right products to shelf, at the right time and at the right price, creating more sustainable production and consumption outcomes.

Join our team!

The TAC Product Marketing team is a dynamic, driven, fast-paced and highly engaged group. Together, the team is responsible for delivering best-in-class product marketing including the development of value propositions, sales content and collateral, leading new product introductions and feature launches, as well as equipping our sellers with the right knowledge to sell.

We are the focal point for driving the business’ organic growth strategy and work closely with cross functional partners across our sales, product, engineering and customer experience teams.

In this exciting role, you will own product marketing for multiple Consumer Goods software solutions. You will be responsible for understanding the market landscape of our products, working cross-functionally to develop go-to-market strategies, clearly articulating our unique value propositions, and overseeing creation of sales materials and customer presentations.

Here's how:

• Develop and execute comprehensive product marketing strategies for our consumer goods software products and services, including market analysis, positioning, messaging and go-to-market plans.
• Collaborate with product management, engineering, and sales teams to articulate product roadmaps, features, and define pricing strategies
• Partner with Product Management to translate technical capabilities into compelling value propositions and differentiated messaging that resonates with enterprise decision-makers
• Develop and execute product launch plans, including creating comprehensive marketing materials, sales enablement tools, and training programs for internal stakeholders
• Create battlecards, toolkits and other materials for sales and internal teams to foster broad understanding of customer needs, market trends, and competitive landscape
• Develop and maintain a deep understanding of our target audience, their pain points, and their buying behaviors
• Create compelling product messaging and positioning that differentiates our consumer goods products in the market
• Create customer facing marketing collateral, including sales enablement materials, product presentations, case studies and pitch decks
• Collaborate with the customer marketing team to ensure product positioning is instilled throughout lead generation campaigns and conversion strategies
• Monitor and analyze key performance metrics to measure success of product marketing efforts
• Stay up-to-date with industry trends, emerging technologies, and best practices in the consumer goods space

What you bring to this role:

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus
• 5+ years of SaaS product marketing experience, or 5+ years of CPG / foodservice marketing experience
• Proven track record of successfully launching and positioning complex software products in competitive markets
• Strong written and verbal communication skills, with the ability to simplify complex technical concepts for diverse audiences
• Demonstrated ability to lead cross-functional teams and influence stakeholders at all levels of the organization, including Product, Engineering, Sales, and Customer Experience teams
• Strong project management skills with a track record of delivering high-quality work under tight deadlines
• Understanding of enterprise sales cycles and the ability to create compelling content for various stakeholders in the buying process
• Excellent analytical skills with the ability to translate data into actionable insights and strategic recommendations
• Passion for technology and a continuous learning mindset to stay ahead of industry trends and best practices
• Experience with marketing automation tools, CRM systems, and analytics platforms (e.g., HubSpot, Salesforce, Monday.com, Google suite of tools)

Join us

Collectively, our talented team and integrated solutions uniquely position us to transform collaboration within the industry at a global level, empowering and connecting producers to consumers for a more efficient, sustainable future.

Everyone belongs at TELUS Agriculture & Consumer Goods. It doesn’t matter who you are, what you do or how you do it, at TELUS Agriculture & Consumer Goods, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.

Do you share our passion for enabling remarkable human outcomes?

Together, let’s make the future friendly.

Accessibility
TELUS Agriculture & Consumer Goods is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices, and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.