Product Marketing Manager – Commercial

ABB Schweiz AG; Saint-Jean-sur-Richelieu; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager to drive marketing strategies for their commercial product portfolio. This role involves developing product marketing strategies, managing launches, and ensuring cross-functional alignment. Ideal candidates will have extensive experience in B2B marketing, strong communication skills in English and French, and a proactive approach to digital marketing initiatives. Join a recognized employer committed to diversity and inclusion.

Benefits

Retirement plan

Accident insurance

Healthcare plan

Wellbeing program

Qualifications

• Minimum 8-10 years in marketing, project management, and product management in B2B industries.
• 5 years in a strategic role.
• Excellent communication skills in English and French.

Responsibilities

• Define and drive the annual product marketing strategy for new and existing products.
• Develop and manage the detailed roadmap for product launches and promotional campaigns.
• Act as the key liaison between Product Management, Sales, and Marketing.

Skills

Organizational Skills

Collaboration Skills

Communication Skills

Analytical Skills

Creative Mindset

Education

Bachelor’s degree in marketing

Tools

Salesforce

Smartsheet

Power BI

Job description

Product Marketing Manager – Commercial

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This is a position with grade

12

This position reports to

Product Management Manager - ELIP commercial

Your role and responsibilities

We are looking for a Product Marketing Manager to play a key strategic role in our organization, focused on new product introductions and market penetration. This role is responsible for developing and executing marketing strategies for the commercial product portfolio, ensuring they align with the ELIP product managers, portfolio strategies, and business targets. It demands a proactive, strategic thinker who can bring creative energy to customer-facing and digital initiatives. This position reports directly to the Commercial Portfolio Manager, with a dotted line to the Marketing Manager, and requires a minimum of 2 days presence at the ABB Iberville office.

1. Product Marketing Strategy: Define and drive the annual product marketing strategy for new and existing products, including market positioning, value proposition development, and messaging, ensuring alignment with the division’s strategic pillars and business targets. This includes value proposition (with VOC) and product positioning.
2. Product Launch & Promotion Execution: Translate strategy into action by developing and managing the detailed roadmap for product launches and promotional campaigns, including objectives, timelines, budgets, creative direction, stakeholder coordination, and deployment. Plan and deliver product visuals (such as photos) and supporting market launch deliverables.
3. Digital Campaign Ownership of Product Launch and Promo: Develop and execute creative, integrated digital campaigns in collaboration with digital marketing.
4. Content Creation: Utilize existing content and develop new materials that convey clear and engaging messages, incorporate compelling visuals, and highlight strong value propositions. This includes content for sales tools such as brochures, sell sheets, catalogs, and digital tools.
5. Performance Monitoring: Define and track KPIs for marketing initiatives. Provide regular dashboards and recommendations for improvement to ensure initiatives contribute to sales and market share growth.
6. Cross-Functional Alignment: Act as the key liaison between Product Management, Sales, and Marketing to ensure alignment on market priorities, launch timelines, and sales enablement.
7. Accountability and Ownership: Oversee all marketing activities, support the Front-End Sales (FES) organization in revenue driving, and manage relationships with key customers and external influencers. Lead cross-functional teams to achieve objectives.
8. Market Analysis: Collaborate with teams to define forecasts and plans, evaluate customer research, market conditions, and competitive data focusing on lead times, specification acceptance, and pricing.

Qualifications for the role

• Minimum 8-10 years in marketing, project management, and product management in B2B industries, including 5 years in a strategic role.
• Bachelor’s degree in marketing, communications, or related field.
• Exceptional organizational skills and ability to manage multiple projects independently.
• Strong influence and collaboration skills; ability to align with stakeholders without formal authority.
• Excellent communication skills in English and French; experience engaging internal and external stakeholders.
• Familiarity with digital marketing tools and platforms.
• Creative, positive, and innovative mindset; ability to thrive under pressure.
• Analytical skills to convert insights into actionable plans.
• Comfortable working in a fast-paced, matrix environment with multiple priorities.
• Proficiency with market research and analysis tools, Salesforce, Smartsheet, Power BI, and other data/system tools.

Benefits

• Retirement plan
• Accident insurance
• Healthcare plan
• Wellbeing program

More about us

****Referral bonus premium $1,500.00**** We look forward to receiving your application. To learn more about ABB, visit www.abb.com. Recognized as one of Canada's Best Employers by Forbes for nine consecutive years, ABB Canada values a caring workplace where everyone is valued, respected, and included. We are committed to employment equity and providing reasonable accommodations for applicants with disabilities. Our Military Reservist Policy supports Canada's Reserve Force members with flexible work arrangements and job security.