Product Marketing Manager, Capital Lifecycle

Lightspeed; Montreal; On-site; CAD 80,000 - 120,000; Full time

Job summary

A leading company in the fintech space is looking for a Product Marketing Manager to drive marketing efforts for its Capital lifecycle programs. The role involves collaborating with multiple teams to create data-driven campaigns that enhance user engagement and streamline marketing automation. Ideal candidates have a strong background in lifecycle marketing and a knack for using analytics to inform strategies, ensuring impactful communication across various customer touchpoints.

Benefits

Unlimited paid time off policy

Flexible working policy

Immediate access to health insurance

Health and wellness benefits

Paid leave assistance for new parents

Linkedin learning license

1 paid volunteer day annually

Qualifications

• 3+ years of experience in product marketing, lifecycle marketing, or growth marketing.
• Demonstrated success in building automated lifecycle or nurture programs.
• Strong analytical skills with the ability to interpret data.

Responsibilities

• Design and optimize lifecycle campaigns for Lightspeed Capital.
• Analyze campaign performance and report on insights.
• Develop enablement materials for sales and support teams.

Skills

Data-driven experimentation

Cross-functional collaboration

Analytical mindset

Exceptional communication skills

Lifecycle marketing

Education

MBA or Product Marketing Alliance certification

Job description

Hi there! Thanks for stopping by

Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place!As a Product Marketing Manager, Capital Lifecycle, you’ll play a critical role in building and optimizing lifecycle marketing programs that drive sustained adoption and engagement with Lightspeed Capital. This role is ideal for a marketer who thrives on data-driven experimentation, cross-functional collaboration, and delivering the right message to the right merchant at the right time. You’ll work closely with the Senior PMM, Product, Growth Marketing, and Enablement teams to deliver contextual, personalized campaigns that increase loan engagement and repeat usage.

What You’ll be responsible for:

• Design, execute, and continuously optimize lifecycle campaigns to drive application starts, approvals, and repeat usage of Lightspeed Capital.
• Partner with Product and Marketing Automation Teams to build automated, personalized marketing flows across email, in-app, and other merchant-facing touchpoints.
• Translate complex product benefits into clear, compelling messaging tailored to where a merchant is in their capital journey.
• Analyze campaign performance using A/B tests, cohort analysis, and behavioral segmentation to uncover insights and optimize conversion rates.
• Develop enablement materials for the Sales and Support teams to reinforce lifecycle messaging and address merchant objections.
• Monitor competitor strategies and market trends to inform campaign positioning and messaging refinements.
• Support broader GTM initiatives and product launches where lifecycle activation plays a key role.

What You Bring:

• 3+ years of experience in product marketing, lifecycle marketing, or growth marketing—preferably in fintech, B2B SaaS, or a highly regulated industry.
• Demonstrated success building or scaling automated lifecycle or nurture programs with measurable business outcomes.
• Analytical mindset with the ability to interpret data and translate insights into action.
• Exceptional communication skills with a knack for tailoring messaging to different stages of the customer journey.
• Strong cross-functional collaboration skills, particularly with Product, Sales, and Marketing teams.

Even better if you have, but not necessary:

• MBA or Product Marketing Alliance certification
• Experience in the Financial Services industry in any capacity is a strong asset

What’s in it for you?

Come live the Lightspeed experience...

• Ability to do your job in a truly flexible environment;
• Genuine career opportunities in a company that’s creating new jobs every day;
• Work in a team big enough for growth but lean enough to make a real impact.

… and enjoy a range of benefits that’ll keep you happy, healthy, and (not) hungry:

• Lightspeed RSU program (we are all owners)
• Unlimited paid time off policy
• Flexible working policy
• Immediate access to health insurance
• Health and wellness benefits
• Paid leave assistance for new parents
• Linkedin learning license
• 1 paid volunteer day annually

#LI-AL2

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed tocreating an inclusive and barrier-free workplace. Lightspeed welcomes andencourages applications from people with disabilities. Accommodations areavailable on request for candidates taking part in all aspects of theselection process.

Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here.

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stopcommerceplatform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloudcommercesolution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

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