Product Marketing Manager (B2B) - PDF Expert

IIBA (International Institute of Business Analysis); London; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company in the personal productivity space seeks an experienced B2B Product Marketing professional to enhance product visibility and drive user engagement. The role involves developing marketing strategies, managing product messaging, and working on cross-functional teams to execute go-to-market plans. Ideal candidates will have a background in product marketing, expertise in various marketing tools, and strong communication skills.

Benefits

Customer-centric culture.

Professional growth.

Innovative culture.

Impact on our products.

A team of amazing people.

Qualifications

• 3+ years in product marketing with a proven track record.
• Proficiency in CRM tools for campaign execution.
• Advanced skills in data analysis and reporting tools.

Responsibilities

• Craft compelling value propositions for B2B audiences.
• Lead product launches and feature updates.
• Collaborate on marketing campaigns to drive demand.

Skills

B2B Product Marketing Experience

Marketing Automation & CRM Expertise

Data Analysis & Reporting

Account-Based Marketing (ABM)

SEO, SEM & Digital Advertising

Content & Email Marketing

Collaboration & Project Management

Creative & Strategic Thinking

Strong Communication & Interpersonal Skills

Results-Driven & Adaptable

Tools

HubSpot

Marketo

Google Analytics

Tableau

SEMrush

Job description

Readdle is a pioneering force in the personal productivity space on Apple devices, having shaped the landscape since 2007. Our mission is to empower individuals and teams with innovative technology, enhancing their efficiency and creativity. We are dedicated to crafting exceptional mobile and desktop experiences for those who aspire to achieve more.

What you'll do:

• Develop Product Messaging: Craft compelling value propositions for B2B audiences and maintain competitive positioning through market analysis.
• Create and Manage Product Collateral: Develop and optimize materials like whitepapers, case studies, and website content.
• Execute Go-to-Market Strategies: Lead product launches and feature updates, aligning with sales and product teams.
• Drive Demand Generation: Collaborate on marketing campaigns to attract qualified leads and grow revenue.
• Leverage Customer Insights: Gather and analyze client feedback to refine marketing strategies and identify key personas.
• Support Sales Enablement: Provide sales teams with tools like pitch decks, battle cards, and product demos.
• Optimize Web Presence: Work with web teams to improve visibility, lead generation, and sales conversion.
• Measure and Optimize Marketing Efforts: Track campaign performance, conduct A/B testing, and refine strategies based on data.
• Enhance Cross-Functional Efficiency: Propose workflow improvements and challenge measurement tools for better outcomes.

About you:

• B2B Product Marketing Experience: 3+ years in product marketing with a proven track record of driving product adoption and executing successful go-to-market strategies.
• Marketing Automation & CRM Expertise: Proficiency in tools like HubSpot, Marketo, Pardot, Salesforce, or Microsoft Dynamics for campaign execution and performance tracking.
• Data Analysis & Reporting: Advanced skills in Google Analytics, Tableau, Looker, or Power BI, with knowledge of UTM tracking and attribution modeling.
• Account-Based Marketing (ABM): Experience using ABM tools like Demandbase, 6sense, or Terminus to target high-value accounts.
• SEO, SEM & Digital Advertising: Knowledge of SEO best practices, tools like SEMrush/Ahrefs, and running paid campaigns on Google Ads, LinkedIn Ads, and social platforms.
• Content & Email Marketing: Proficiency in CMS platforms like WordPress, basic HTML/CSS, and experience with email marketing tools like Braze or Mailchimp.
• Collaboration & Project Management: Familiarity with tools like Jira, Asana, Trello, or Monday.com for campaign coordination and cross-functional teamwork.
• Creative & Strategic Thinking: Ability to simplify complex technical concepts, develop compelling messaging, and align marketing strategies with business goals.
• Strong Communication & Interpersonal Skills: Excellent verbal and written communication with the ability to work effectively with cross-functional teams and stakeholders.
• Results-Driven & Adaptable: Ability to manage multiple projects in a fast-paced environment while focusing on data-driven decision-making and achieving business objectives.

Would be a plus:

• Experience marketing SaaS or tech products.
• Knowledge of specific industries (e.g., education, healthcare, construction, IT, automotive, manufacturing).

What you will get at Readdle:

• Customer-centric culture. We put our customers first. It means that every employee can benefit from interacting with our customers directly. It enables us to create and deliver the best solutions for millions of our users.
• Professional growth. We are professionals at everything we do. It means we own our decisions, our work, and our results. We provide quality feedback to others and welcome feedback as an opportunity to learn and improve.
• A team of amazing people. The greatest power we have is the team. It means we care about each other, ensure transparency, and invest in everyone's success.
• Impact on our products. We aim to create valuable products. It means that we improve ourselves constantly by overcoming constraints, simplifying our processes, and improving our capacity.
• Innovative culture. We try to be innovative and creative in everything we do. It means that we expect, appreciate and value new ideas.