Product Marketing Manager - AI & Spatial Intelligence

MapsPeople; Toronto; On-site; CAD 100,000 - 150,000; Full time

Job summary

MapsPeople seeks a Product Marketing Manager to shape how we position our platform, bring new capabilities to market, enable our sales organization, and connect technology to business challenges across the Americas.

You will own product positioning, messaging, go-to-market strategies, and sales enablement while translating indoor mapping and AI capabilities into clear customer value. Collaborate with Product, Sales, and Marketing to craft narratives and materials and bring products to market.

Qualifications

• 5+ years of B2B software/enterprise technology marketing experience.
• Strong product marketing experience across positioning, messaging, GTM, product launches, competitive intelligence and sales enablement.
• Ability to translate complex technical capabilities into clear customer and business value.
• Experience developing narratives for technical audiences and senior executives.
• Experience owning GTM programs from strategy through execution and measurement.
• Experience working with Product Management and Sales teams.
• Excellent written communication and storytelling skills.
• Experience developing sales enablement materials such as decks, battlecards, scripts, and ROI tools.
• Experience owning events as a commercial and demand-generation channel.
• Familiarity with CRM and marketing automation and data analysis.

Responsibilities

• Own and evolve MapsPeople's positioning, messaging, value propositions, target customer profiles, personas, and competitive differentiation.
• Translate complex technical capabilities across indoor mapping, spatial intelligence, integrations, and AI into clear business value and executive-level narratives.
• Develop and execute go-to-market strategies for new products, capabilities, and launches with Product Management and Sales.
• Build understanding of customers, prospects, markets, and buying journeys through direct engagement with customer-facing teams.
• Own competitive intelligence, including competitor monitoring, battlecards, market trends, and win/loss analysis.
• Bring market and customer insights back to Product Management and leadership to inform roadmap, pricing, and packaging decisions.
• Develop content strategies aligned with target audiences and stages of the customer journey.
• Create high-impact customer case studies, thought leadership, webinars, videos, email campaigns, sales collateral, and event content.
• Build and maintain sales enablement materials including pitch decks, one-pagers, demonstration narratives, objection handling guides, competitive battlecards, and ROI stories.
• Train and enable Sales on new positioning, messaging, product launches, and campaigns.
• Work with internal subject-matter experts, agencies, and freelancers to scale content production while maintaining quality and consistency.

Skills

Product marketing

Go-to-market strategy

Sales enablement

Competitive intelligence

Storytelling

Campaign analysis

AI in marketing

Cross-functional collaboration

Executive communication

Event marketing

Tools

CRM systems

Marketing automation platforms

Analytics tools

Job description

MapsPeople seeks a Product Marketing Manager to shape how we position our platform, bring new capabilities to market, enable our sales organization, and connect technology to business challenges across the Americas.

You will own product positioning, messaging, go-to-market strategies, and sales enablement while translating indoor mapping and AI capabilities into clear customer value. Collaborate with Product, Sales, and Marketing to craft narratives and materials and bring products to market.