Product Marketing Manager (15-month contract) | Gestionnaire marketing produit (Contrat de 15 mois)

WorkJam is the world’s leading digital frontline workplace, connecting the entire deskless workforce to work in perfect harmony. WorkJam solves the most common problems faced by global frontline enterprises through scheduling tools, task management, communication, and learning – all within a single app!

We’re proud of our dedicated teams who are making a difference for millions of frontline employees, which led us to be recognized as the 2024 World Future Award winner for Innovation in Workforce Management, among other accolades.

Perks of joining WorkJam:

• Competitive salary and benefits package
• 4 weeks’ vacation plus personal time off
• Contribution to your retirement/pension plan
• A flexible work environment that supports a healthy work/life balance
• Generous employee referral bonus of $4,000

At WorkJam, our core values are lead from the front, make a difference, unify, respect and include. WorkJam is a high growth global organisation with operations in North America, Europe, and Australia with our head office based in Montreal. Learn more at WorkJam.com

Your Role as Product Marketing Manager:

Reporting to the Director of Marketing and serving as an integral member of the WorkJam go-to-market team, the Product Marketing Manager or Specialist will oversee the development and execution of product portfolio materials. Their work is expected to fuel top line results, and pipeline growth through, strong consumer insights, strategic and memorable messaging, and effective positioning for growth in our market.

What you will be doing:

• Product launch: Create and execute robust GTM plans that support our growth goals, ensuring alignment with business objectives, cross-functional teams, and market demands.
• Analyst relations: Manage the day-to-day analyst relationships with Gartner, Forrester and others, as required. Establish/support strategic storytelling with our analyst partners, in conjunction with the CMO.
• Sales & marketing Assets: Develop and update product one pagers and white papers that convey the benefits of WorkJam’s products and solutions.
• Market intelligence and customer insights: Conduct customer win/loss interviews, competitive analysis, and vertical analysis to gain in depth knowledge of the market, identifying new routes and opportunities for growth.
• Product positioning and messaging: Develop compelling narratives for our target audience, effectively conveying the unique value proposition of our products.
• Cross-functional collaboration: Collaborate effectively with internal teams such as brand, demand generation, and digital marketing, as well as external stakeholders including senior executives, product, sales, customer success, and more, to align messaging strategies and ensure seamless execution.

What we’re looking for:

• Professional Experience. A minimum of 5 years of software product marketing experience, preferably within a B2B SaaS organization or customer-side at an organization with a large frontline workforce.
• Knowledge. Comprehensive understanding of the product development lifecycle, GTM process, and full funnel marketing principles and understanding of the B2B sales and marketing funnel and the purchasing dynamics within businesses.
• Rockstar presentation skills. Comfortable presenting to large audiences and directly to the C-suite, with exceptional communication and leadership skills.
• Excellent writing skills: Ability to create compelling written assets to support the buyer journey. Design skills a plus.
• Performance. Adaptable, resourceful, and results-oriented, with the ability to manage shifting priorities and multiple demands in a fast-paced, rapidly evolving environment.