Product Marketing Manager

Valley Fiber; Winkler; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Staff discounts on internet service

Professional development and careerAdv

Job summary

Valley Fiber is seeking a Product Marketing Manager to own the lifecycle of telecom products for our existing customer base. You will define strategy, drive go-to-market plans, and collaborate across Sales, Marketing, and Customer Care to ensure smooth launches.

You will map the customer journey, analyze market trends, and lead cross-functional teams to optimize product performance and customer satisfaction while aligning with business goals.

Qualifications

• Bachelor’s degree in Marketing, Business, Product Management, or related field; MBA preferred.

Responsibilities

• Lead end-to-end product lifecycle from concept to launch and phase-out.
• Define long-term product strategies aligned with business goals.
• Map the customer journey and improve product experiences.
• Lead go-to-market plans with Sales, Marketing, and Customer Care.
• Identify improvement opportunities using data and market trends.
• Conduct market and competitive analysis to inform strategy.
• Coordinate with Product, Sales, Marketing, and Customer Care for alignment.
• Develop communication plans for product changes to customers.

Skills

PLM (Product Lifecycle Management)

Cross-functional leadership

Data-driven decisions

Strategic thinking

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Job description

Are you interested in helping Manitobans get connected to the province’s leading Internet Service Provider? You can help people become more connected than ever with Valley Fiber Ltd. Valley Fiber Ltd is a full-service company offering dedicated fiber optic internet, TV, and digital phone for people across the province. We’re growing fast, and we’re looking for talented people join us!

As a Product Marketing Manager within the Base Management Marketing team, you will play a pivotal role in managing the entire lifecycle of telecommunications products targeted at our existing customer base. You will be responsible for driving product strategy, innovation, and ensuring seamless execution of product changes that enhance customer experience and align with business goals. The role will require you to collaborate across departments, develop go-to-market plans, and oversee the successful implementation of product-related initiatives that impact our customers.

What We Offer :

• Staff discounts on internet service and at select local businesses
• Opportunities for professional development, increased responsibility, and advancement
• Opportunities to work on big projects that have a lasting impact on the daily life of Manitobans

What You'll Do:

• Product Lifecycle Management (PLM):
  Lead the end-to-end management of products, from concept through to launch, growth, maturity, and eventual phase-out. Ensure that product performance is continually assessed and optimized based on customer feedback and market trends.
• Product Strategy Development:
  Define and develop long-term product strategies that align with business objectives and customer needs. Identify opportunities for innovation, product enhancement, and differentiation in the market.
• Customer Journey Mapping:
  Map the customer journey to better understand touchpoints and areas where product experience can be improved. Work closely with cross-functional teams to enhance each stage of the journey and ensure product offerings are aligned with customer expectations.
• Go-to-Market Execution:
  Lead the creation and execution of go-to-market plans for new product features, enhancements, or changes. Coordinate with Sales, Marketing, and Customer Care teams to ensure smooth product launches and successful integration into the existing customer base.
• Product Optimization & Innovation:
  Identify areas for product improvement, leveraging customer data, analytics, and industry trends. Drive continuous product optimization to enhance performance, customer satisfaction, and competitive positioning.
• Market & Competitive Analysis:
  Conduct thorough market research and competitive analysis to inform product strategy. Understand industry trends, competitor offerings, and customer preferences to make informed decisions about product direction.
• Cross-Functional Collaboration:
  Act as the primary liaison between Product, Sales, Marketing, and Customer Care teams to ensure alignment on product changes, customer impact, and go-to-market plans. Work closely with engineering and operations to ensure product changes are implemented smoothly and effectively.
• Customer Impact & Change Management:
  Develop and manage communication plans for product changes that impact customers. Ensure all stakeholders are informed and prepared to support the changes, and that customers are clearly informed of product updates in a timely and customer-centric manner.

Qualifications:

• Bachelor’s degree in Marketing, Business, Product Management, or related field; MBA preferred.
• 5+ years of experience in product management, preferably within telecommunications or subscription-based services.
• Demonstrated experience with product lifecycle management (PLM) and taking products to market.
• Proven ability to manage cross-functional teams and deliver complex projects on time.
• Strong understanding of customer journey mapping, customer experience, and the product impact on end-users.
• Excellent analytical skills with the ability to translate data into actionable insights.
• Effective communicator with the ability to present complex ideas clearly and persuasively.

Who You Are:

• Product lifecycle management and go-to-market strategy
• Customer journey mapping and experience optimization
• Data-driven decision-making and analytical proficiency
• Strategic thinking and long-term product planning
• Ability to work collaboratively across departments
• Strong organizational and project management skills

We thank all those who apply, however only those selected for further consideration will be contacted.

Valley Fiber does not discriminate against individuals who have a disability or based on their culture, nationality, ethnicity, gender, or religion. Valley Fiber strongly encourages individuals from minority-groups to apply and is willing to reasonably accommodate where possible.