Product Marketing Manager

Toast; Vancouver; On-site; CAD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a Product Marketing Manager to lead strategic initiatives that promote sustainability. This role involves crafting compelling product narratives, optimizing go-to-market strategies, and leveraging customer insights to enhance product positioning. The ideal candidate will thrive in a collaborative environment, working cross-functionally to drive product adoption and market penetration. With a commitment to a waste-free world, this organization offers a unique opportunity to make a meaningful impact through strategic marketing efforts. If you're passionate about sustainability and marketing, this position is perfect for you!

Benefits

Comprehensive health, vision, and dental benefits

Discounted outdoor gear access

Beautiful co-working space

Annual company offsite

Qualifications

• 3-7+ years in product marketing, preferably in B2B SaaS.
• Strong market research and competitive analysis skills.

Responsibilities

• Drive product positioning and GTM strategies to enhance market growth.
• Conduct market research to understand customer needs and buying behavior.

Skills

Product Marketing

Market Research

Sales Enablement

Data Analysis

Content Creation

Collaboration

Strategic Thinking

Communication

Education

Bachelor's Degree in Marketing or related field

Job description

Job Description

Toast is recruiting on behalf of this company, a mission-driven, venture-backed organization working toward a waste-free world. They provide an enterprise technology platform that helps institutions eliminate single-use waste, making sustainability effortless and scalable.

They are seeking a Product Marketing Manager to drive product positioning, messaging, and go-to-market (GTM) strategies. This role is ideal for a strategic and data-driven marketer who excels at translating product value into compelling narratives. The Product Marketing Manager will collaborate cross-functionally to optimize market growth, support sales enablement, and refine messaging through customer and competitive insights.

Key Responsibilities

Product Positioning & Messaging

1. Develop compelling product positioning that differentiates the product in the market.
2. Craft targeted value propositions for various customer segments.
3. Ensure consistency in messaging across marketing and sales channels.

Go-to-Market (GTM) Strategy

1. Lead product and feature launches, ensuring alignment across teams.
2. Define and execute GTM plans, including pricing, packaging, and sales enablement.
3. Track and optimize product adoption and market penetration.

Market & Competitive Research

1. Conduct market research to understand customer needs and buying behavior.
2. Analyze competitors to refine differentiation strategies.
3. Leverage insights to optimize pricing, positioning, and messaging.

Sales Enablement & Training

1. Develop sales collateral, battle cards, and training materials.
2. Train sales teams on product positioning and objection handling.
3. Collaborate with sales leadership to enhance the sales funnel.

Content & Demand Generation

1. Work with content teams to create whitepapers, case studies, and thought leadership materials.
2. Support demand generation campaigns through webinars and lead nurturing content.
3. Align marketing efforts with sales pipeline to drive lead conversion.

Customer Insights & Advocacy

1. Gather customer feedback to enhance messaging and product positioning.
2. Develop case studies and testimonials to showcase product impact.
3. Partner with customer success teams to improve retention and expansion strategies.

Metrics & Performance Analysis

1. Define and track key metrics like conversion rates, adoption, and retention.
2. Analyze marketing performance and optimize engagement strategies.
3. Provide data-driven insights to refine GTM strategies.

What You Bring

1. 3-7+ years in product marketing, preferably in B2B SaaS.
2. Proven ability to craft compelling positioning and messaging.
3. Strong market research and competitive analysis skills.
4. Experience collaborating with sales teams to drive revenue.
5. Excellent writing skills for marketing and sales collateral.
6. Data-driven mindset with experience optimizing marketing strategies.
7. Ability to work cross-functionally with product, sales, and marketing teams.

If your experience doesn’t perfectly align but you believe you can excel in this role, this company encourages you to apply! They value diverse perspectives and non-traditional career paths.

Why You’ll Love Working Here

1. Comprehensive benefits (health, vision, and dental) through Pacific Blue Cross.
2. Access to Outdoor Prolink for discounted outdoor gear.
3. Beautiful co-working space in downtown Vancouver with North Shore mountain views.
4. Annual company offsite for team collaboration and connection.

This is a unique opportunity to drive impact at a company committed to sustainability. If you're passionate about building strategic marketing initiatives for a purpose-driven organization, apply today!

Application Review

Submit your application, including your resume and cover letter, through our online portal. Our team will carefully review your qualifications and experiences. We take pride in responding promptly, so if your application aligns with our current opportunities, you’ll hear back from us with next steps. Your journey with Toast begins here, and we’re excited to see what you bring to the table!

Vetting Call

If your application is successful, we’ll schedule a vetting call with a member of the Toast team. This 30-45 minute informal conversation is designed for us to get to know you better and assess your skills. Be prepared to discuss your past projects, the challenges you’ve tackled, and the impact you’ve made. This is your chance to shine and show us why you’re a great fit for the roles we offer.

Profile Creation

Once you’ve impressed us in the vetting call, we’ll create an unbiased profile that highlights your experience while minimizing common biases. Instead, we focus on your skills, industry experience, and the impact you’ve made. This way, your profile reflects your true potential and accomplishments.

Client Submission

After crafting your unbiased profile, we submit it to our trusted clients. We work closely with these clients to ensure they understand the value you bring. Throughout their interview process, we remain by your side, providing support and guidance. Our goal is to help you navigate the hiring process smoothly and confidently, ensuring you have the best chance to secure a role that fits your skills and aspirations.