Product Marketing Manager

Kinsta; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

Kinsta is searching for a Product Marketing Manager to enhance its go-to-market strategy. This remote role involves crafting compelling product narratives and collaborating across teams to ensure alignment with buyer insights. The ideal candidate will have significant experience in B2B SaaS marketing and a passion for storytelling coupled with strategic thinking.

Benefits

Annual remote expense budget

Flexible PTO

Paid parental leave

Annual professional development budget

Sabbatical after three years

Location-specific healthcare benefits

Pension plan and 401k contributions

Qualifications

• 4–6+ years of experience in product marketing, ideally at a B2B SaaS company.
• Proven ability to translate complex technology into compelling narratives.
• Experience launching products with measurable business impact.

Responsibilities

• Define and maintain ideal customer profiles and buyer personas.
• Develop and refine product positioning and competitive differentiation.
• Own go-to-market strategy and execution for new features.

Skills

Strategic thinking

Storytelling

Collaboration

Communication

Education

Bachelor’s degree in business, marketing or related field

MBA preferred

Tools

HubSpot

Salesforce

Google Analytics

Job description

Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We're motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.

That's because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders don't hold our hands, but they're in our corner whenever we ask for help - and our environment is flexible and remote-first.

We’re looking for a results-driven Product Marketing Manager to take our go-to-market strategy to the next level. This role is perfect for someone who loves crafting compelling narratives, enabling sales and translating technical features into business value. As Product Marketing Manager, you’ll own the positioning, messaging and launch strategy for our products. You’ll be the critical bridge between product, marketing and sales—ensuring we deeply understand our buyers and deliver the right story to the right audience at the right time.

What You'll Do:

• Define and maintain ideal customer profiles (ICPs) and buyer personas across segments and use cases.
• Develop and refine product positioning, messaging and competitive differentiation based on customer insights, market trends and product capabilities.
• Own go-to-market (GTM) strategy and execution for new features and product launches.
• Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
• Support the execution of global and regional go-to-market (GTM) initiativesCollaborate with Product, Sales, and Customer Success to create compelling sales enablement materials (pitch decks, battle cards, one-pagers).
• Partner with Demand Gen and Content to fuel campaigns and content with product-specific messaging that drives pipeline.
• Conduct customer research, win/loss analysis and competitor analysis to inform strategy and messaging.
• Enable internal teams with training, messaging briefs and regular updates on product/market insights.

What You'll Bring to the role:

• Bachelor’s degree in business, marketing or related field, MBA preferred
• 4–6+ years of experience in product marketing, ideally at a B2B SaaS company.
• Strong strategic thinking and storytelling skills.
• Experience launching products or features with measurable business impact.
• Proven ability to translate complex technology into compelling, customer-facing narratives.
• Excellent collaboration and communication skills across cross-functional teams.
• Comfortable working in a fast-paced, growth-stage environment.
• Experience with CRM and marketing tools (e.g., HubSpot, Salesforce, Google Analytics, etc.).

Bonus points if you have:

• Experience with PLG (product-led growth) or developer-focused SaaS.
• A background in hosting technology or experience marketing to development personas.
• Pragmatic Marketing certified.

Our Benefits:

• Annual remote expense budget.
• Flexible PTO.
• Paid parental leave.
• Annual professional development budget: available after one year with Kinsta.
• Sabbatical: available after three years with Kinsta (and every three years thereafter).
• Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
• Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA

Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, citizenship, age, religion, creed, disability, marital status, veteran’s status, sexual orientation, gender identity, gender expression, or any other status protected by the laws or regulations in the locations where we operate.

By applying to one of our positions, you agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of your data to the United States.

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