Product Marketing Manager

Amilia Enterprises Inc; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading SaaS company in recreation is searching for a Product Marketing Manager to define and execute go-to-market strategies. The ideal candidate will have over 5 years of experience in product marketing, strong communication skills, and be data-savvy. Responsibilities include collaborating with cross-functional teams, conducting customer interviews, and planning multi-channel product launches. This role offers a competitive salary, RRSP contributions, and a generous work-life balance.

Benefits

Competitive salary

Group RRSP employer contribution up to 5%

Group insurance and EAP

$750 wellness allowance per year

Flexible hours and 4 weeks' vacation

Skill development opportunities

Weekly fitness classes

25% discount on annual STM and EXO membership

In-office snacks

Qualifications

• 5+ years in Product Marketing, ideally in a SaaS or sales-led tech environment.
• Track record of successful GTM launches and cross-functional collaboration.
• Strong communicator who simplifies complex ideas.

Responsibilities

• Own positioning and messaging for core product areas.
• Plan and execute multi-channel launches.
• Conduct interviews to capture customer needs.

Skills

Product Marketing

Cross-functional collaboration

Communication

Data analysis

French fluency

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Overview

Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform. Designed for municipalities, community centers, nonprofits, businesses, and recreation organizations, Amilia SmartRec streamlines operations, optimizes facility management, and simplifies program and membership management.

Since 2009, Amilia has been on a mission to revolutionize how communities connect and participate in activities. By combining cutting-edge technology with deep industry expertise, the software empowers organizations to manage registrations, memberships, facilities, and finances more efficiently while enhancing community engagement.

Over 1,500 organizations across 6,600 locations in North America rely on Amilia to serve 4.5 million participants and process $750M in transactions annually.

Caring is at the core of Amilia’s culture: for customers, tailored products, and colleagues alike. Driven by an entrepreneurial spirit and a passion for innovation, this mindset shapes everything we do.

What you can expect :

At Amilia, we build tech that powers recreation and community organizations — and we’re growing. We’re looking for a Product Marketing Manager to help us shape the narrative of our platform, drive adoption, and bring measurable value to our clients.

You’ll lead the go-to-market strategy and messaging for key modules, collaborating with product, sales, customer success, and marketing teams. You’ll connect deeply with customers through interviews and advisory groups, translate insights into compelling stories, and ensure every launch is impactful.

You’re a builder, a communicator, and a collaborator who loves turning customer pain points into product opportunity — and then telling that story in a way that lands.

You will be responsible for :

Go-to-Market Strategy & Execution

Own positioning and messaging for core product areas, grounded in real customer pain points

Partner with Product Design and Marketing to "show" the value of the product

Plan and execute multi-channel launches (emails, in-product, social, decks, webinars, etc.)

Enable Sales and CS with messaging, competitive intel, and objection handling tools

Track the competition and highlight Amilia’s differentiators

Customer Insights

Conduct interviews, research, and advisory groups to capture customer needs and feedback

Analyze product usage and translate insights into improved messaging and retention strategies

Build customer-facing materials that speak directly to real use cases and user personas

Product Collaboration

Work with Product Managers to validate and influence the roadmap with buyer and user insights

Support product discovery and beta phases with advisory group input

Help align product capabilities with GTM strategies and ensure clear internal communication

What we want from you :

5+ years in Product Marketing, ideally in a SaaS or sales-led tech environment

Track record of successful GTM launches and cross-functional collaboration

Strong communicator with the ability to simplify and synthesize complex ideas into punchy messaging

Comfortable with enterprise customers — from interviews to advisory groups

Data-savvy and able to turn data into actionable insights

Bachelor's degree in Marketing, Business, or related field

Experience with accounting software is a plus

Experience in marketing technology partners (Ecosystem) is a plus

French fluency is an asset

What you will get from us :

A competitive and progressive salary;

A group RRSP employer contribution up to 5%;

A group insurance for you and your family as well as an Employee Assistance Program (EAP) and telemedicine;

A $750 wellness allowance per year;

The possibility of working in the office or at home, and up to 3 months abroad per year

• Conditions apply.

A strong work-life balance: flexible hours, 4 weeks' vacation and 8 sick days yearly, and year-round mini-Fridays;

Skill development opportunities through engaging workshops, communities of practice, trainings, access to Udemy and opportunities to attend conferences;

Companywide and team bonding activities to connect with your peers throughout the year and weekly social activities to connect with your peers;

Weekly Bootcamp and Pilates classes for Amilians;

25% discount on annual membership for STM and EXO;

In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.