Product Marketing Manager

Multi-Health Systems Inc. (MHS); Toronto; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

A pioneering company dedicated to talent development is looking for a Market Development Manager in Toronto. This role involves strategic planning, market analysis, and cross-functional collaboration to enhance the impact of their Talent product suite. Join a committed team focused on fairness and innovative solutions in the field of human potential.

Benefits

Competitive compensation and benefits

Generous profit-sharing bonus

3 weeks vacation

Flexible work arrangement

Qualifications

• Several years of experience in business development, marketing, or product management is preferred.
• Strong problem-solving skills are essential.

Responsibilities

• Develop and implement strategies for market entry and product launches.
• Collaborate with product analysts on market size and growth potential.
• Coordinate marketing and sales enablement content.

Skills

Analytical skills

Communication

Collaboration

Customer-centric mindset

Storytelling

Adaptability

Education

Bachelor’s degree in business, marketing, or related field

Job description

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Direct message the job poster from Multi-Health Systems Inc. (MHS)

MHS is a leading developer of innovative solutions dedicated to measuring and developing the potential of people. We’re not just about assessments – we're about breaking barriers.

With over forty years of experience, we're pioneers in understanding and addressing neurological conditions and disorders–like ADHD in both children and adults. We're revolutionizing how gifted and talented youth are identified, ensuring a fair and inclusive process that nurtures potential in all its forms. We're deeply committed to improving outcomes within the justice system, offering support and resources to all involved. Our core values drive us to empower individuals at every level, focusing on talent development with an emphasis on emotional intelligence and leadership development.

We prioritize fairness, equity, and bias reduction in all aspects of our work while giving back to the communities we serve. Join us in our journey to create a world where everyone has the opportunity to succeed and thrive.

THE JOB

We are looking for a Market Development Manager who will play a pivotal role in equipping our sales and marketing teams with the resources and insights needed to effectively engage with our target markets. You will be responsible for developing and implementing strategies that enable MHS to maximize our impact.

Focused on our Talent product suite, you amplify our impact as we support professionals who drive employee impact whether that’s through effective talent selection or leadership development. You help us help our customers drive individual and team performance, fostering a culture of excellence and growth.

On a project basis, you do research and analysis to pinpoint market size, growth potential, customer segments, buyer personas, pain points, and value propositions. You assess the competitive landscape, the industry trends, and the regulatory environment. Using this analysis and working with stakeholders from across MHS including our product and technology teams, you create solid fact-based business cases that estimate the market potential, the revenue goals, the broad range of resource and investment costs, the risks, and the return on investment to help MHS leadership make pivotal and sound investment and resource allocation decisions.

As these decisions become tangible, you make the plan to enter new markets or segments or to launch new products or services that includes the ideal customer profile, the value proposition, the pricing, and the stakeholder impact assessment. You collaborate closely with sales, marketing, product, customer service, operations, project management office and other teams to coordinate activities and create any necessary content to support our sales and customer service teams and amplify customer adoption of new assessment products, features, revisions, or platform features.

A Market Development Manager faces various challenges and benefits in their role. Some of the challenges include handling uncertainty and complexity, engaging in multiple projects and with a wide variety of internal and external stakeholders, overcoming market obstacles and competition, and adapting to changing customer needs and expectations. The benefits are big! And include creating value and impact for the business and our customers.

WHAT YOU’LL DO

• Collaborate closely with Sales, Product, and Tech teams as a key partner, maintaining visibility into customer-facing discussions and outcomes, and actively contributing to cross-functional engagement when appropriate
• Develop and implement strategies for market entry and product launches.
• Collaborate with product analysts to pinpoint market size, growth potential, customer segments, and competitive landscape.
• Collaborate with various departments to create business cases and coordinate activities.
• Track MHS & competitor actions and analyze new offerings.
• Design and deliver enablement programs for sales teams.
• Monitor and analyze the effectiveness of enablement tools and strategies.
• Coordinate product retirement communications and manage launch activities.
• Create a roadmap for marketing and address refund policies.
• Based on competitive analysis and product value, the MDM will set the initial launch price as well as determine annual price increases.
• Collaborate with legal and other departments to ensure compliance and effectiveness.
• Develop buyer personas and conduct market research into customer problems to be solved.
• Plan and execute product positioning and launch strategies.
• Partner for research collaboration and thought leadership. (e.g. Blog post)
• Gather customer feedback post-launch to plan iterative releases.
• Review distributor platforms and integrations.
• Collaborate on training needs in alignment with strategy.
• Provide marketing and sales enablement content (e.g., FAQ, brochures, storefront) to support product launch

WHAT YOU BRING

• Strong analytical and problem-solving skills.
• Excellent communication, collaboration, and teamwork skills.
• Customer-centric and results-oriented mindset.
• Ability to position products effectively in the marketplace.
• Crafting market positioning and value propositions that resonate.
• Storytelling skills to enhance product perception.
• Adaptability and resilience.

Skill Sets :

• Bachelor’s degree in business, marketing, or a related field.
• Several years of experience in business development, marketing, or product management.

LIFE AT MHS

We are an inclusive and collaborative team who encourage everyone here to learn, grow and THRIVE. This includes competitive compensation, benefits, retirement savings plans, a generous profit-sharing bonus for all employees. And spending accounts for Healthcare, Wellness and Work-From-Home. We also offer 3 weeks vacation and 10 paid personal and sick days every year.

Our flexible work arrangement includes the ability to work from home and location flexibility : you can be located anywhere that allows you to align your workday hours with Eastern Standard Time. Occasional travel will be required.

MHS Inc. is an equal opportunity employer. We respect the dignity and worth of every individual in the workplace and value the importance of diversity, fairness, and trust. Please let us know if you require accommodation at any stage of the application process or want more information on our accommodation policies. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Product Management, and Business Development

Health and Human Services

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